Bill Killion Email and Phone Number

Independent Online Marketing ConsultantFebruary 2015 – Current or until I dieMarketing consulting services offered 12 hours/day, 7 days/week. I work independently so I can give your business the attention it deserves. No middlemen or agencies, and I have no desire to ever work for a company again waiting to get laid off. I work part time, full time, in-house or cyber, or any combination thereof. No company can say that.With 20 years continuous hands-on online experience in all venues, I prefer to focus on those that generate the largest amount of ROI focused data as quickly as possible. There's no such thing as bad data, only bad data analysis.The Top 3 Online Marketing Programs I Specialize In:Pay Per Click (PPC) Marketing - Includes all current PPC platforms (Google Adwords, Bing, etc.) analysis, recommendations and managementLead Generation - Includes all active and paused programs analysis, landing page design and tracking programs being usedComplete Website Analysis - Utilizing Google Analytics and/or other tracking systems used to analyze website traffic types, sources, keywords, visitor site navigation, SEO quality, etc.

Develop and expand the online presence of parent company, MedCerts (online unemployment job skills retraining) and subsidiary company, MyCareerSkill (military spouse education) within the online education e-learning environment. Create, implement and manage hands-on all online marketing initiatives, with primary focus on PPC platforms, lead generation programs, SEO and Marketing automation software (Hubspot) integration. Create and adhere to monthly, quarterly and yearly budgets. Imperical proposals for budget modifications as needed. Manage staff of 4 content writers & marketing people.

Bringing a new online business venture from it's existing minimal visibility to a progressively increasing presence. Develop new online marketing venues (SEM, SEO), ebay, lead gen programs, with a minimal budget, while attaining tight KPIs. Develop 2 related blog/websites utilizing CMS (Wordpress) to help inform and drive targeted traffic to primary website. Integrate (SaaS) marketing automation software, Marketo and Hubspot, into existing marketing/sales mix via SalesForce CRM.

Create an integrated online presence for a traditional offline business with minimal online exposure. Project managed complete re-design of existing website, which had been dormant for 5 years, and brought all existing online marketing initiatives in house (primarily emailing & list buying). Created content for new site and did all SEO via Wordpress CMS platform. Expanded hands-on into all paid search venues (PPC, display, network buys, etc.), email programs and e-commerce generation.

Manage all online marketing initiatives for a user generated content start-up. Primary emphasis on SEO and PPC, with the main focus on lead generation within tight ROI constraints. Creation of landing pages and website content, A/B testing, website traffic analysis, creation od data analysis reports. Management of s 3 person online marketing team.

Online travel comparison company with a primary revenue source of advertising on website, and reselling travel to related travel companies. Managed all SEM/PPC programs including Google, Yahoo, Bing and all 2nd tier engines and targeted verticalsResponsible for a budget of over $450,000/month and over 100,000 keywords.Maintained a 30% positive ROI working on a click arbitrage model. Developed all pertinent data tracking and metrics reporting systems.

Internet marketing manager for an online start-up marketing magazines and digital media subscriptions. Responsible for all online marketing initiatives, especially affiliate programs development and SEO efforts.

Expand all existing online marketing initiates including PPC with numerous search engines BG (before Google), including Lycos, Alta Vista, Excite, Northern Light and countless others. Create, technically integrate and manage affiliate program with Commission Junction. Redesign and e-commerce enable existing website.