At Oliver Agency, a global design firm, I lead the UX initiatives for our client CompTIA, a non-profit IT certification provider. My focus is on redesigning their marketing and e-commerce website to better cater to two distinct audiences: B2C customers pursuing IT certifications and B2B clients seeking workforce training solutions.•Lead the end-to-end UX strategy, from discovery through execution, improving user engagement and conversion rates by aligning user-centered design with business objectives.•Conduct user research, persona development, journey mapping, and competitive analysis to inform design decisions, benchmark industry best practices, and identify innovative opportunities for differentiation.•Develop and maintain a scalable design system that enables efficient creation of key e-commerce and marketing pages, including product detail pages, certification course listings, path-to-purchase flows, and resource hubs for blogs, case studies, and success stories.•Collaborate with information architects to define site structure, navigation, and taxonomy, optimizing content discoverability and improving overall site usability.•Manage multiple design projects, leading a small group of designers in an agile environment, while collaborating with product managers, engineers, and stakeholders to ensure design feasibility, alignment with business goals, and timely project delivery.•Integrate designs into the CMS (Optimizely), creating a streamlined workflow that empowers content creators to efficiently scale web content generation.•Ensure accessibility compliance with WCAG 2.1 standards, delivering an inclusive user experience that broadens audience reach.

The Unblocked Company is a NFT platform with the goal of enabling music and entertainment brands to build meaningful value for artist and their communities.• Defined and led design initiatives enabling brands such as; Pepsi, Billboard and PrimaryWave Music to seamlessly onboard to the Web3 space.• Created a B2C Web3 platform encompassing features such as; an interactive marketplace for fans and collectors to discover, acquire and trade unique digital collectibles, seamless integration of crypto wallet payments for secure transactions, and innovative gamification elements to enhance user engagement and loyalty.• Launched and managed multiple partner websites, amplifying the impact of the artist in their communities and enabling fans to forge deeper connections with brands through real-time collectible experiences.• Led collaborated cross-functional efforts to align design strategies with the company's vision and objectives, while mentoring junior designers in a collaborative and growth-oriented environment.

Functionaire UX is a boutique UX design and strategy firm that helps create remarkable digital experiences, partnering with clients from conception to launch for websites, apps, and software.• Designed a range of UX deliverables, including storyboards, wireframes, and flow diagrams, to effectively communicate user journeys and interactions. • Created a variety of UI deliverables, such as high-fidelity screens and pixel-perfect mockups, to visualize the final product's look and feel. • Developed UI pattern libraries to ensure consistency and efficiency in design processes. Iterated designs based on user research findings to optimize user experiences. • Presented design concepts and solutions to clients, engaging in collaborative discussions and incorporating feedback.• Successfully prepared comprehensive design assets for smooth handoff to front-end engineers. Ensured effective communication and collaboration with the development team to implement UX/UI designs accurately. • Achieved client satisfaction by delivering compelling and user-centered designs that aligned with project goals and objectives used by several hundred of thousands daily active users.

AppDynamics is application performance monitoring SAAS company acquired by Cisco Systems, Inc. I began as a contractor and eventually moved fulled time to help integrate AppDynamics software suite into the Cisco enterprise eco-system.• Contributed to the user experience vision for a B2B SaaS Enterprise corpsite, aligning design direction with the company's vision, product roadmaps, and business and user goals.• Managed stakeholder requirements by leveraging product knowledge expertise to support persona development, articulate product positioning, and identify strengths, weaknesses, and emerging disruptors in the competitive landscape.• Influenced UX strategy by utilizing user research, competitive analysis, and product intelligence. Generated wireframes, UI prototypes, and design requirements using tools like Sketch and InVision, resulting in well-informed and user-centric design decisions.• Successfully performed web platform migrations and web redesigns, including coordinating the migration of the Enterprise website to a new content management system (CMS) in collaboration with project managers and engineers.

Adherium creates sensor technology and cloud-based data platforms that provide real-time feedback on patients' use of inhaled medication.• Led digital content production and provided support for UX and product teams of FDA (501K) cleared medical devices for chronic respiratory disease.• Designed digital marketing assets, including email, social, and web banner ads, to effectively promote the medical devices and reach target audiences.• Created sketches, wireframes, and mock-ups to communicate user flows and interactions, providing clear technical requirements for web and mobile products to engineers.• Coordinated with clinical, regulatory and legal teams to ensure compliance with patient privacy requirements for medical devices. Ensured compliance with regulatory standards and protected patient privacy, establishing trust and confidence among users of the medical devices.• Launched and maintained a direct-to-consumer (DTC) e-commerce website, along with cross-platform products, catering to several thousands of daily active users.