Designed and developed one patent pending handbag. “The Takeout Bag” accounted for more than 50% of product sales, from its launch in July 2018 until February 2019.Lead the design and development from concept to pre-production through creating seasonal mood boards, market research, attending material trade shows in NYC, Paris, and Hong Kong, working closely with factories in Asia on construction, development, and cost analysis, reviewing product designs and costs with LA-based team for milestone meetings.Prepared and dissected seasonal margins with CEO and CFO before PO submission. Counter-sourced key styles and materials to new factories and mills for cost and quality improvements.Worked closely with wholesale accounts on seasonal assortments and exclusive product projects, to include Moda Operandi, Net-A-Porter, Shopbop, Bergdorf Goodman, and Bliss. Trained and managed an assistant and helped him to grow into a well educated, thoughtful developer.

Designed organizational tools to align PD with internal departments and factories to establish seamless communication.Wrote and maintained a company-wide milestone calendar, including the product development timeline.Collaborated with the Creative Director on design intent and product approvals. Sourced raw materials by attending trade shows in NYC.Completed market analysis to determine retail price structure for bag categories.

Collaborated with the Women’s Handbag Design Team and cross-functional partners to identify designs and execute all developments during the product lifecycle.Created and maintained handbag technical specification documents from concept through commercialization in partnership with the Design Team.Managed development and production costing and developed strategies to meet or exceed margin requirements while maintaining design aesthetic and quality standards.Identified an opportunity to streamline the design card creation and maintenance process. Implemented a new process that increased Supply Chain productivity, efficiency, and product education. Established a new process to increase development matrix creation efficiency. Travelled to China to rollout and train employees on the new process. Implemented weekly learning sessions for Product Developers to have the opportunity to sit with cross-functional partners, this allowed all partners to learn more about the different areas of the Supply Chain and how it related to their team.Developed a key date timeline, a thorough tool that calendarized every Product Development milestone. Collaborated with cross-functional partners to identify lead-times.Supported Public Relation and Creative Service efforts with product copy, material details, and color corrections for advertising campaigns and look books.On-boarded, trained, and managed five employees and two interns.

Conceptualized and executed over 35 editorial press events in New York City, Montreal, and Toronto.Collaborated with magazine beauty editors for product launch placements, to include Vogue, Allure, Cosmopolitan, and People.Composed and distributed new product press releases that captured product description, key ingredients, and how-to instructions.Trained and managed two interns.

Proposed and executed Lash Lounge, a faux eyelash pop up shop in New York City that generated brand excitement and new business during New York Fashion Week’s Fashion Night Out. Collaborated with cross-functional partners to launch a three month make up roadshow within Sephora Inside JcPenny that generated brand education and new business within smaller cities in America. Travelled with the roadshow to ensure successful set up and event productivity.Attended Sephora’s Market Week in San Francisco to present marketing initiatives for future product launches. Planned two internal operational conferences for employees of North America.

Supported the ideation and execution of season ad campaigns through prop sourcing, photographer and videographer coordination, and on-site support.Aided the Art Director in the layout of seasonal look books.

Completed conceptual furniture and store scheme sketches in AutoCAD.Proposed a green initiative for the back-of-house at a store level to increase energy efficiency.