Maintaining the momentum from a successful turnaround of multiple Massage Envy Spa locations, I joined the team at Self Esteem Brands to coach Waxing the City franchise locations across the East and West Coast. Leveraging a combination of monthly sales calls, survey feedback, and knowledge of current market trends, and I develop actionable plans for sustainable sales growth and profitability.Conduct management consulting based on an analysis of current performance• Troubleshoot and resolve franchise concerns through one on one consultations• Coached and trained staff on proven client retention methods to improve new client retention from 20 to 35%• Saved an underperforming franchise from closing, rebuilding operations from the ground up to achieve a top ranking• Introduced a new onboarding and training program for all new Franchise Business Coaches

Previously working with Massage Envy Spa for four years as a Regional Manager, I returned to impart my insight and expertise in turnaround initiatives. Through my leadership, we were able to restructure and strengthen the operations of 12 locations to achieve a companywide ranking in the Top 10%. I accomplished this by:• Monitoring existing sales processes to implement responsive changes and enhancements, resulting in an increase in sales conversions from 18% to 40%• Planning, developing and executing creative marketing initiatives to boost prospective memberships• Renegotiating supplier contracts to cut overhead costs • Facilitating a culture of collaboration, accountability, and superior service across all organizational levels In addition to our team-based awards and rankings, I was consistently recognized and awarded at Annual Franchise Conferences.

I traveled extensively in this role to provide operational support for all corporate-managed centers. A key to my success was understanding the unique business challenges, sales pipeline, and talent pool for each location. With this critical information in hand, I was able to implement tailored operational strategies to improve new business development, member retention, sales conversions, and overall profitability. • Led the turnaround of several underperforming locations to restore them to profitability • Collaborated with the National Sales Manager to set the tone for center-based growth, strategizing new sales scripts, promotions, and training programs• Cross-trained staff in all aspects of lead generation, product sales, new member enrollments, grassroots marketing, and operations