Bryan Kodish Email & Phone Number

Los Angeles, California, United States

Burbank, California, United States

Account: Warner Brothers, Theatrical & HBO Max Film Releases• Collaborated with Marketing Science team to brainstorm improvements for competitive research and post campaign analysis reports. • Supported Home Entertainment team by updating backlogged budget actualizations for 2020 in order to ensure all relevant client financials were closed accurately. • Position was impacted by company-wide reduction in force.

Greater Los Angeles Area

Account: Universal Pictures, Theatrical• Collaborated with traditional media team to build campaign approach spanning a diverse slate of genres & target audiences.• Facilitated the implementation of a revised audience-lead planning approach in conjunction with the communication strategy team; utilized key elements of their research to spearhead the implementation for individual campaigns to ultimately achieve client objectives.• Built and maintained strong working relationships with client media teams through demonstrated industry knowledge and understanding of the client’s complex business issues. • Campaigns included a third of Universal’s theatrical film releases. As a result of the pandemic, this included supporting two new strategic release approaches: earlier premium video-on-demand sales & paid Peacock streaming subscriptions. o Notable highlights: The Boss Baby 2 – first simultaneous theatrical and Peacock release involving new strategic approach, KPIs and collaboration with new clients; Green Book - 2019 Oscar Best Picture.• Managed and mentored planning team of ~6 direct reports to ensure all team members were delegated work appropriate for their level and remained engaged; this led to a direct report team with the lowest employee turnover across all three planning pods over the course of my company tenure. • Managed timelines and budgets across planning, including social and programmatic; acted as the day-to-day digital lead for assigned campaigns and directly oversaw digital budgets of up to $30MM.

Playa Vista, Ca

Account: XBOX• Developed marketing strategies supporting the launch of the One X, an installment of the Forza franchise (Motorsport 7), and promotions of XBOX’s priority products at E3.• Led domestic tactical digital planning and coordination with international markets to ensure global alignment on campaigns ranging from $5MM-$60MM.• Investigated competitive activity of digital media opportunities and implemented a spending strategy shift towards more endemic properties as well as data targeting within programmatic and social platforms.• Managed and trained a 7-person digital planning team, while working with communications strategy management team to oversee staff of 12 people across communications planning, analytics, SEM, and custom partnership teams.• Collaborated with two external social and creative agencies to deliver success campaigns.

Greater Los Angeles Area

Account: Paramount Pictures- Theatrical• Guided the planning and implementation of digital advertising campaigns for theatrical film releases, including but not limited to: The Big Short, Everybody Wants Some, Teenage Mutant Ninja Turtles 2.• Presented social and digital media recommendations to senior management for budgets up to $12MM.

Greater Los Angeles Area

• Integrated Media Supervisor- Sony Pictures Home Entertainment 12/13 - 6/15• Digital Media Planner- Sony Pictures Home Entertainment & Television, IHOP, Bumble Bee 8/12 - 11/13• Assistant Digital Media Planner- Sony Pictures Home Entertainment 1/11 - 7/12