Bryan Kofsky Email & Phone Number

Sunrise, Florida, United States

Design, manage, and optimize a robust sales and marketing system for business growth. Central role in transforming sales processes with HubSpot, enhancing conversion efficiency, and workflow innovation. Support team development, budgeting, and strategic alignment for scalable sales.

Miami/Fort Lauderdale Area

Worked directly with prospects and clients to foster growth in their businesses through strategic marketing efforts aligned with our products and services. Successfully introduced HubSpot CRM into our workflow, streamlining internal operations and marking a milestone as MDT's transition to becoming a HubSpot Solutions Partner.

Boca Raton, Florida

Spearheaded numerous aspects of digital marketing with a focus on segmentation across all channels. My role involved working closely with the Director of Marketing and Sales Team to enhance data-driven campaign management, instituting an agile process for collaboration, and managing automation tech to create dynamic models. I identified testing opportunities, executed and optimized communications. Additionally, I mentored team members in agile, promoting growth and collaboration.

Fort Lauderdale, Florida

Oversaw the paid search team, analyzing campaign results and strategizing to meet client goals, including those of S&P 500 companies. I was pivotal in introducing new systems such as automated alerts for AdWords campaign pacing and enhanced tracking for form submissions to better link sales to specific campaign strategies. I also set up a call tracking system for comprehensive attribution and cross-channel optimization. Trained in the AgencyAgile methodology, I effectively collaborated with the team and clients to construct comprehensive project roadmaps and facilitate real-time client reporting through custom dashboards.

Fort Lauderdale, Florida

As the lead point of contact for several of MDT's clients (including our largest client), I managed marketing campaigns across 100+ campuses nationwide, bridging the gap between agency objectives and client goals. My role was integral in formulating and executing marketing strategies, enabling the sales team to effectively pitch PPC, SEO, and affiliate management services. I independently ran our affiliate management program, overseeing the hiring, onboarding, optimization, and negotiation with 25+ affiliates while managing a $300K+ monthly budget. I also spearheaded a partnership with a software company to augment our affiliate management services.

Fort Lauderdale

I initiated and implemented on-page SEO strategies, managed all website development projects, and set up advanced web tracking using Google Analytics and Google Tag Manager. I built custom Excel Workbooks for effective campaign and budget management and assisted in creating and optimizing paid search campaigns. I also provided front-line client support, and trained clients on our internet lead management software. Directly interfaced with clients, affiliate marketers, 3rd party outsourcing companies, and MDT current and potential partners.

Sold season packages, group tickets, and premium seating. Operated ARCHTICS Ticketing System for client services and used Salesforce for lead and customer management. Also generated sales leads at major South Florida venues using data capture cards.

Assisted in new business and premium seating sales under the supervision of the New Business Development Senior Account Executive. Improved and enhanced HTML templates for the BankAtlantic Center Insider and Florida Panthers Blueline News. Generated sales leads at major South Florida venues and, created and maintained a spreadsheet system to track the performance of 33 Panthers sales representatives.