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Barbara M. Carlson L Creative Executive Email & Phone Number

Trade Marketing Lead | Interior Design and Architecture at Sub-Zero Group, Inc.
Location: Greater Madison Area, United States, United States 6 work roles 1 school
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Current company
Sub-Zero Group, Inc.
Role
Trade Marketing Lead | Interior Design and Architecture
Location
Greater Madison Area, United States, United States
Company size
1703 employees

Who is Barbara M. Carlson L Creative Executive? Overview

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Barbara M. Carlson L Creative Executive is listed as Trade Marketing Lead | Interior Design and Architecture at Sub-Zero Group, Inc., a company with 1703 employees, based in Greater Madison Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Barbara M. Carlson L Creative Executive.

Barbara M. Carlson L Creative Executive previously worked as Trade Marketing Lead | Interior Design & Architect at Sub-Zero Group, Inc. and Senior Director, Global Creative Services | Head of Creative at American Girl. Barbara M. Carlson L Creative Executive holds Bfa, Graphic Design | Photography from Milwaukee Institute Of Art & Design.

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Email format at Sub-Zero Group, Inc.

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Sub-Zero Group, Inc.

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Profile bio

About Barbara M. Carlson L Creative Executive

I am an accomplished leader with expertise in establishing cohesive creative strategy and brand positioning for growing and expanding Retail, Direct to Consumer and B2B businesses. I deliver brand creative vision and guidelines that align omni channel marketing communications with brand and business goals. I have experience building and leading new creative organizations through ground up development to optimizing existing teams.My passion for managing and mentoring talented creatives plus collaborative approach ensures a positive culture where innovation thrives.• Strategic Brand Vision & Planning• Creative Direction & Operations• Retail Store Design & Visual Merchandising• Department & Team Leadership• Consumer Insights & Data-Driven• Budget Planning & ManagementAvailable to discuss new opportunities at brklynbrb@gmail.com | 608-481-0411

Current workplace

Barbara M. Carlson L Creative Executive's current company

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Sub-Zero Group, Inc.
Sub-Zero Group, Inc.
Trade Marketing Lead | Interior Design and Architecture
Madison, WI, US
Website
subzero-wolf.com
Employees
1703
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Company profile
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6 roles · 36 years

Barbara M. Carlson L Creative Executive work experience

A career timeline built from the work history available for this profile.

Trade Marketing Lead | Interior Design & Architect

Current
Sub-Zero Group, Inc.

Madison Area, Wisconsin, United States

May 2024 - Present

Senior Director, Global Creative Services | Head Of Creative

American Girl

Greater Madison Area

  • Owned creative function across the entire business. Participated on Senior Management team serving all brands to drive profitable growth through premium position and presentation. Led department of 60+ talented.
  • Collaborated with marketing and brand department leaders to create long-term and annual strategies, plans and goals to align the business.
  • Translated plans into clear and actionable direction for brand creative teams to develop style guides and concise direction for creative execution teams.
  • Developed innovative experiences integrating Ecommerce and Retail channels to extend consumer engagement and lifetime value.
  • Led all aspects of creative process from concept to execution overseeing design, copy writing, photography / videography, project management, digital asset management (DAM) and production.
  • Championed consumer journey marketing transition while partnering with peers, ensuring customer centered approach across all marketing communications strategies and tactics.
2015 - Jan 2023

Director, Retail Store Design & Visual Merchandising

American Girl

Greater Madison Area

  • Visualized and built internal Retail Store Design and Visual Merchandising department responsible for the development and implementation of interior design, product display, experience design, and graphic signage for.
  • Engaged and led partnership with award winning architects to develop and implement store aesthetics for all formats from initial flagship launch through smaller boutique, shop in shop and temp store formats.
  • Established Kit of Parts (KOP), including exterior and interior facades, space planning, finish design, and fixture plans to ensure consistent and on brand retail expansion builds.
  • Authored visual merchandising standards and guidelines for retail channel to feed aligned planograms and displays across all store formats.
  • Expanded core team to include regional Visual Merchandising leads, maintaining standards across all platforms with internal store staff.
  • Concepted and executed annual space design, store environment design, and product display windows across all retail formats for new product launches, experiences, and seasonal launch campaign.
Aug 2007 - Jan 2015

Senior Manager, Creative | Marketing Communications

Pleasant Company | American Girl

Greater Madison Area

Apr 1995 - Jul 2007

Graphic Designer | Licensed Editorial Product

Western Publishing Company | Little Golden Books

Greater Milwaukee

1990 - 1995 ~5 yrs
Team & coworkers

Colleagues at Sub-Zero Group, Inc.

Other employees you can reach at subzero-wolf.com. View company contacts for 1703 employees →

GH Greg Holthaus Greg Holthaus Colleague at Sub-Zero Group, Inc.Madison, Wisconsin, United States, United States View → KS Keith Schroedl Keith Schroedl Colleague at Sub-Zero Group, Inc.Locust Grove, Georgia, United States, United States View → DV Deborah V. Deborah V. Colleague at Sub-Zero Group, Inc.Manchester, Maryland, United States, United States View → DM Danielle Morton Danielle Morton Colleague at Sub-Zero Group, Inc.Richardson, Texas, United States, United States View → SW Scott Withrow Scott Withrow Colleague at Sub-Zero Group, Inc.Madison, Wisconsin, United States, United States View → A. Andriestio . Andriestio . Colleague at Sub-Zero Group, Inc.Gambir, Jakarta, Indonesia, Indonesia View → CS Christin Schmitt Christin Schmitt Colleague at Sub-Zero Group, Inc.Madison, Wisconsin, United States, United States View → SG Scott Greene Scott Greene Colleague at Sub-Zero Group, Inc.Madison, Wisconsin, United States, United States View → DR Demetrius Roberson Demetrius Roberson Colleague at Sub-Zero Group, Inc.Buckeye, Arizona, United States, United States View → BS Brant Springer Brant Springer Colleague at Sub-Zero Group, Inc.Madison, Wisconsin, United States, United States View →
1 education record

Barbara M. Carlson L Creative Executive education

FAQ

Frequently asked questions about Barbara M. Carlson L Creative Executive

Quick answers generated from the profile data available on this page.

What company does Barbara M. Carlson L Creative Executive work for?

Barbara M. Carlson L Creative Executive works for Sub-Zero Group, Inc..

What is Barbara M. Carlson L Creative Executive's role at Sub-Zero Group, Inc.?

Barbara M. Carlson L Creative Executive is listed as Trade Marketing Lead | Interior Design and Architecture at Sub-Zero Group, Inc..

Where is Barbara M. Carlson L Creative Executive based?

Barbara M. Carlson L Creative Executive is based in Greater Madison Area, United States, United States while working with Sub-Zero Group, Inc..

What companies has Barbara M. Carlson L Creative Executive worked for?

Barbara M. Carlson L Creative Executive has worked for Sub-Zero Group, Inc., American Girl, Pleasant Company | American Girl, and Western Publishing Company | Little Golden Books.

Who are Barbara M. Carlson L Creative Executive's colleagues at Sub-Zero Group, Inc.?

Barbara M. Carlson L Creative Executive's colleagues at Sub-Zero Group, Inc. include Greg Holthaus, Keith Schroedl, Deborah V., Danielle Morton, and Scott Withrow.

How can I contact Barbara M. Carlson L Creative Executive?

You can use AeroLeads to view verified contact signals for Barbara M. Carlson L Creative Executive at Sub-Zero Group, Inc., including work email, phone, and LinkedIn data when available.

What schools did Barbara M. Carlson L Creative Executive attend?

Barbara M. Carlson L Creative Executive holds Bfa, Graphic Design | Photography from Milwaukee Institute Of Art & Design.

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