Ben Kroetz Email & Phone Number

Bangor, Maine, United States

• Responsible for all aspects of the company’s nonprofit client relationships – from the business development work of sales and acquisition to crafting campaign strategy, bottom-lining its implementation and reporting on.
• Oversee compliance to ensure all the company’s policies as well as hiring, employment and security practices are up to date with the most recent laws and regulations. Also manage all third party contracts and agreements.
• Project manage all technology development of the platform in addition to maintaining the company’s entire technology stack and integrations with third party systems.
• Tasked with building budgets and revenue projections, crafting messaging for potential customers and investors, defining roles and acquiring new staff talent, testing, and doing whatever else is necessary to grow the.
• In first two years, helped triple the user base, build a new model for acquisition, increase sales by 400% and more than double revenue.

Denver, CO

• Led a special project for the 2017 fiscal year that worked across the organization to do the following with an ultimate goal of changing how Greenpeace USA recruits and retains new supporters and involves them in the.
• Testing for more cost-effective sources of new monthly donors.
• Diversifying acquisition channels so that we are not overly reliant on any one source.
• Scaling up the lead acquisition sources and donor conversion methods that are known to work.
• Better coordinating all acquisition work and driving integration with an increased level of intentionality through existing projects and output that is already happening across the organization.
• Ensuring that the systems and other support mechanisms needed to do the work are in place and well-functioning.

Denver, CO

• Responsible for creating and implementing a supporter-centric engagement strategy for the organization as well as for managing a diverse team of 12 digital professionals.
• Works closely with the Chief Development Officer as well as other program department directors to oversee the implementation of a consistent supporter experience in order to raise money, develop volunteers and deepen.
• Sets and manage online fundraising budgets and operational budgets for digital engagement work – including acquisition investment decisions and digital tools.
• Develops and oversees engagement systems for the organization such as CMS and CRM tools.
• Advises the Executive Director and Senior Management Team in building power and presence in the US to strengthen Greenpeace’s voice in protecting the environment and inspiring action.
• Overseen a 40% increase in online revenue and tripled the size of Greenpeace USA’s active list since taking over as the Director of Online Strategy.

Denver, CO

• Managed a diverse team who were responsible for email advocacy and fundraising as well as the social media, SMS and testing at Greenpeace USA. Ensuring overall consistency and an optimal supporter experience for the.
• Advocated for the creation of a global volunteer lab to share best practices across the organization and provided input into the creation of a Digital Mobilisation Lab.
• Served on the Greenpeace Digital Management Team that oversaw a $4 million annual digital product development budget for the global organizational program.
• Oversaw a 35% increase in overall online fundraising in the first full year in the position as well as more than doubling the size of Greenpeace USA’s active email list.

New York City, New York

• Developed, implemented and managed online to offline campaign pushes and online organizing strategy – including social media – for Greenpeace USA.
• Fundamental in the creation of a remote volunteer activist program that utilizes online organizing best practices to support high level activist in the field. Recruiting and training over 2,000 volunteers in the first.
• Launched what was at the time the most successful online list building push in the history of Greenpeace USA in the spring of 2010 to pressure President Obama on the issue of whaling.
• Worked closely with senior management to create a department specifically focused on Internet strategy.

Denver, CO

• Wrote and constructed email alerts and online action pages designed specifically to accomplish the organizational objectives of fundraising and list growth.
• Developed and tested online to offline campaigns and created tools that supported the local fieldwork of volunteer activists. Managed the website and social media content.
• Worked to combine TrueMajorityAction’s online organizing program with USAction’s field program after the two organizations merged in September of 2007.

Colorado

Founded and developed a Colorado-focused, online-based grassroots organization that consisted of a federal PAC and multiple small donor committees. Planned and executed fundraising events, speaking appearances for elected officials and candidates and local electoral outreach. Worked with volunteers to execute local campaigns.

Denver, CO

Organized Colorado state and Boulder county employees by giving them the skills they needed to form their own union while working closely with community and political leaders to build support for their campaign.

Boulder, CO

Was a part of MoveOn's 2004 "Leave no Voter Behind" GOTV effort around the 2004 Presidential election.I used a newly developed cloud-based CRM to Recruit and manage over 150 volunteers in coordinating a grassroots get-out-the-vote effort during the 2004 presidential election. And worked to develop volunteer training techniques and was responsible for.

Boulder, CO

Raised money and campaigned for the successful passage of a renewable energy standard in the state of Colorado by leading a street canvass team each day. Finished as a top ten canvasser nationally in July 2004.