Interactive Manager / Digital Marketing Director
Braintree, Ma, Us
- Lead for the overall development of the digital presence of five radio stations:, Radio 92.9, Hot 96.9, Country 102.5, 105.7 WROR and Magic 106.7, including web sites, social media, streaming audio & video and mobile marketing. Coordinated tribal database marketing programs to over 500k members.- Worked with internal sales, external clients and marketing teams on multiple campaigns to create and execute custom integrated promotions designed to drive station ratings or satisfy client needs. Specifically, branding campaigns for with a direct call to action using microsites, landing pages, email marketing, live events, ad units, videos and more .- Managed multiple programs across all five properties radio station and client promotions from inception, client brainstorming, RFP , coordination with programmers and designers for asset creation, program management and review analytical results. - Worked in conjunction with five distinct marketing staffs on the creation of the digital plan for live events including live streaming, social media integration and web content.- Served as graphic designer for both print and web including t-shirts, web site graphics, logo creation, event banners and more. Samples available on request.- Managed internal production team of developers, project managers and content managers.- RAB.com | Radio Advertising Bureau Digital Consultant II Certified.