Brian K. Email & Phone Number

Madison, Wisconsin, Us

— Developed strategic media campaign which transitioned the organization from a print- focused campaign to a more data-driven, PPC campaign through Google Ads, LinkedIn Ads, and Facebook Ads— Drove marketing initiatives that led to the best revenue-generating years in company history in 2020 and 2021— Created a comprehensive, strategic internal communications plan to ensure field employees were informed about company news, events, and initiatives— Analyze data to make informed marketing decisions and to gain buy-in from stakeholders in cross-functional departments— Managed organization’s tech stack, including email, social media, CMS, etc.— Helped launch and provide content for our company quarterly magazine (Emery Jensen Insider) which helped increase brand awareness— Worked in a cross-functional manner with counterparts on the Ace Hardware side in planning our semi-annual trade shows Emery Jensen Edge and the Ace Convention— Engage other departments to ensure consensus on key company initiatives— Led the complete redesign of our company website in January 2022— Responsible for design and content of weekly internal company email— Write company press releases and track the value of free media placements— Manage marketing budget for media campaigns, promotional items, and trade shows— Increased social media followers on company platforms by 200%

Rockdale, Il, Us

— Provided creative and strategic direction for department direct reports— Took over stalled website redesign project and led successful launch in August 2018— Managed high volume ecommerce website that features over 10,000 items— Spearheaded action plan that led to more cost effective shipping rates for the company— Helped company turn a profit in 2018 and 2019, after three years of losses — Oversaw Google Ads and Facebook Ads PPC campaigns with budgets of $12,000 each— Managed marketing budget and ensured that projects were delivered on time and within budget, while maintaining company standards for quality — Managed logistics and company brand presence for 10-to-12 trade shows per year — Gathered appropriate information to develop company press releases— Developed plan to organize company assets to ensure better workflows— Revamped social media strategy resulting in improved engagement across all platforms

Schamburg, Il, Us

— Developed and executed marketing plan to increase growth and gain market share — Managed the marketing department budget and trade show budget — Handled trade show logistics for four-to-six trade shows per calendar year — Wrote press releases for new products, corporate news and achievements — Handled marketing activities for sister offices in Mexico and Canada — Worked closely with national sales force to increase growth as set in the marketing plan — Developed and designed all B2B marketing materials: print advertisements, fliers, promo items, etc. Ensured that all marketing collateral maintained company identity — Implemented video marketing into our overall marketing plan — Developed promo item campaign for sales force that increased brand awareness and cultivated goodwill with distributors and end users — Implemented social media strategy and created appropriate social media platforms, which expanded brand awareness — Conducted PPC campaigns that generated leads and increased brand awareness — Switched email platform to improve ROI, user experience, and reduce cost — Worked with product managers in the development of product catalogs — Responsible for the maintenance of the company website

Master'S Degree, M.S. Digital Marketing And Design

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Broadcast Journalism