Steve Jackson's Location
Helsinki, Uusimaa, Finland, Finland
Steve Jackson's Contact Details
Steve Jackson work email
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Steve Jackson personal email
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Steve Jackson phone numbers
About Steve Jackson
I'm a Sunderland fan who moved to Finland to follow a woman and see if I could make it in a foreign land. I think I did OK with my first two start-ups in the Analytics and Digital marketing space, selling both of them and exiting after earn-outs. Fast forward 20 years and I'm now onto my 3rd start-up, Toristy which is a travel experiences platform.Travel customers want tailored, cultural experiences reflecting the things that are unique about where they’re going. They want to buy when they are in the destination and they want it to be easy to find and buy from perhaps 130 different things being sold in any given location.Anything from fine dining on the 125th floor of the Burj Khalifa, to snorkeling in the crystal waters of Bali, or ticking the northern lights off your bucket list. These and 100s of thousands more experiences are connected in our network. That's what we can provide for your business if you don't sell travel experiences but want to.Drop me a line on steve.jackson@toristy.com if you want to learn more.
Steve Jackson's Current Company Details
Steve Jackson Work Experience Details
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Cto And FounderToristyHelsinki, Fi
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Cdo & FounderToristy Jun 2023 - PresentHelsinki, Southern Finland, FiIn June 2023 my tenure as CEO of Toristy came to an end as we merged with Lion Ventures backed InDest. This new role allows me to focus on building the business directly with partners, developing digital and data driven services whilst remaining part of the management going forward.
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CeoToristy Jun 2019 - May 2023Helsinki, Southern Finland, FiIn April 2019 I became the largest owner in Toristy and took the role CEO full time. Toristy is an In Destination distributor and online software as a service serving the tour, activity and experiences sector of the travel industry. Our vision is to distribute the worlds most diverse global travel experiences in destination. To do this means we've made it our mission to make travel tour and activity operators selling these experiences famous. We do this by creating new sales channels on the websites of domestic travel networks such as ferries, trains, airlines, hotels (concierges) and local marketplaces, helping travel operators build a local sales network and simultaneously providing new revenue streams for all concerned. Today (2021) Toristy operates in 58 markets and has access to hundreds of thousands of experiences it can sell across thousands of different suppliers. Feel free to join our network. Achievements thus far;1) Secured Pre-seed funding2) Soft launch of Toristy.com in July 20193) MVP March 2020.4) Version 1, of Toristy ready in April 2020.5) In May 2023 after 2 years of keeping the business alive during an unprecedented pandemic, we merged the business operations with Indest Travel and became Toristy AB/Oy. Feel free to reach out to steve.jackson@toristy.com.
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Founder & Part Time CeoToristy Mar 2018 - May 2019Helsinki, Southern Finland, FiBetween March and December 2018 we did our own research and development into the travel experience economy by developing our own pilot project https://pedal.world which is now a fully functional marketplace in its own right with mountain biking services represented in 6 countries. We started the Toristy development alongside this R&D as we learned what destination marketing companies need to effectively manage their online sales. That's when the size of the opportunity dawned on us. Achievements;Secured first angel funding (Salomaa)Secured Business Finland funding to internationalise the businessLaunched Pedal WorldSucceeded in closing the Business Finland project.
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AdvisorAnarky Labs May 2021 - PresentHelsinki, Southern Finland, FiNow the MVP is launched and the early stage product is ready my role has changed into more of an advisory position in marketing, PR and content development. Driving global awareness through value creation and educating the market about what this product can do is the next step. I'm in awe watching the product develop and it's an honour being part of the team responsible for the goto market. -
Board MemberAnarky Labs Mar 2020 - May 2021Helsinki, Southern Finland, FiWe believe we can change the way the industry uses drones by providing the pilots with an augmented reality view into the situation at hand, making operations safer, more productive and more intuitive to use. My role on the board as a founding investor was to help steer the company in its very early start up mode whilst in it's research and development phase. Now the foundations are in place my role is more suited to an advisory position allowing more experienced board professionals to take over.
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Fractional Cdo Or Cao, Consultant & AuthorJackalytics Dec 2021 - PresentIt doesn't really matter what industry you work in, you're going to use data in some way or form.It's like that quote from the Godfather movie, "Just when you think you are out, they pull you back in!" This is a freelance operation that I started in November/December 2021 to take on interesting projects related to web analytics and in particular, the customer data platform competence area to keep me informed and in the loop. I have books for free and for sale that when applied can take your work in the web analytics field to the next level. They provide a simple framework for developing a consistent return on insights from tools you work with.Find out more here;https://jackson.fiIn this role I'm currently working on Anarky Labs, Toristy and Arnold's. I can probably take on one more project. -
CeoQuru Mar 2013 - May 2019Helsinki, Southern Finland, FiQuru is a Digital Analytics and marketing consultancy which is part of SEK.Achievements as CEO;- Made the company EBITDA positive in the first year from a poor position.- Negotiated a successful sale of the company to SEK in 2016.- Responsible for the acquisition of Super analytics (now Quru Abo) in December 2017.- Increased the combined gross margins by almost 300% and the team grew from 15 to 35.Responsibilities;As CEO I was responsible for making sure all of our clients were guided to the services that work best for them as well as making sure our consultants focus on the areas that bring them the best results from across our team and our group. Sales, marketing and strategy were the keys to a successful tenure. -
Chief Analytics OfficerQuru Aug 2009 - Mar 2013Helsinki, Southern Finland, FiIn August 2009 I co-founded Kwantic with a little help from our partner Frantic a full service digital agency from Helsinki. In April 2012 Kwantic acquired the Finnish business of Timgu and the resulting merger resulted in a brand change. We became Quru on June 15th 2012.As CAO I was on the management team and responsible for consulting key clients, developing the competence levels of my colleagues, helping develop the business, evangelising, speaking at industry events and helping to guide our clients towards using data to inform decision making. Some of the most notable wins in my career to date came in this role, for instance pointing out a €60m opportunity for a travel client, realising savings of €18m worth of poor marketing spend for a telco and finding dozens of similar opportunities in different verticals like financial services.
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Member Of The BoardQuru Aug 2009 - Feb 2013Helsinki, Southern Finland, FiFounded and helped finance the company Kwantic and was part of the team effort to acquire the Finnish operations of Timgu which resulted in the brand changing to Quru.
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Chairman Of The BoardQuru Aug 2009 - Feb 2013Helsinki, Southern Finland, FiKwantic holding was a holding company for the shareholders of Quru. I founded the holding company and represented the shareholders in the board of Quru Oy until I was appointed CEO of Quru.
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Lead Consultant - AnalyticsTrainers' House Jan 2009 - Aug 2009Helsinki, Southern Finland, FiTrainers' House merged with Satama - this was a progression of the role I was doing in Satama in Trainers' House. Basically I was the leading consultant in the field of analytics in Trainers' House. -
Senior Analytics ConsultantSatama Interactive Oyj Apr 2006 - Jan 2009Helsinki, Southern Finland, FiAfter Satama acquired Aboavista our focus changed from serving mainly SME clients to mainly the large enterprises. The client engagements I worked on were about doing the things we did for smaller companies at scale. Suddenly I was talking about improving conversion rates across 64 markets and 10s of millions of visitors per month per customer rather than across single websites with a few hundred thousand visitors per year.The learning curve was steep and in 2008 I started writing a book about my experiences in the larger enterprises. This became what is known today as "The Cult of Analytics" published by Elsevier in May 2009.Satama is still the best big company I ever worked for to this day as I write in 2023. It had a sense of diversity and inclusion of a truly international company, had timeless values that still hold today and did great work. It's a time I look back on most fondly. -
International Co-ChairDigital Analytics Association 2005 - 2009Matteson, Il, UsServed as International Co-Chair and helped develop the Web Analytics Association in Finland and the Nordics. -
Ceo & FounderAboavista Nov 2003 - Apr 2006Aboavista was the first company in Finland to do Conversion rate optimization. In fact it was one of the first in Europe. At the time many companies in Finland didn't believe what we were doing was even possible and the bulk of our work came from the USA and the UK. We served companies such as Nokia, Sanoma, Sonera, MTV3 and other big brands but in the early days the bulk of our work came from SMEs through the ConversionChronicles.com website.As CEO and competence lead of Aboavista my responsibilities included hiring, strategic direction and consulting around conversion optimization, web analytics and search engine marketing.Achievements as CEO:- Managing to get the company set-up in a foreign land with few contacts and no funding.- Successful sale of the company in April 2006 to Satama interactive
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Web Marketing SpecialistViola Systems Oy Oct 2002 - Nov 2003Upon leaving the UK for Finland I joined Viola Systems, a company that created technology allowing everyday industrial technology like elevators to be attached to the Internet. This in turn allowed that equipment to be maintained remotely. Basically these guys were pioneers in what's now called Internet of Things (IoT) but for the industrial sector.I was responsible for the website marketing/copywriting, the web analytics strategy and in the 13 months I was working for Viola I helped improve lead generation for these services by 800% from less than 10 leads a month to over 80 leads per month.
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Web CoordinatorNorth East Press Jan 2001 - May 2002Developed the website marketing/copywriting for the North East Press suite of websites.Developed the web analytics strategy (using WebTrends 5), including the onsite implementation and the backend administration to measure the traffic across the NEP websites.Responsible for the marketing/programming/content of 7 websites with combined visitor counts of over 10 million people per month at the time.Helped improve visitor levels by 20% in 18 months as well as form early strategy on measurement practice. -
Programmer (Direct Marketing)Metromail Jan 1998 - Dec 2000Seaham, County Durham, GbResponsible for coding websites, direct marketing coding and testing creative for the direct mail industry.Role involved A/B/C/D testing of print runs across millions of mailshots being sent across the UK. Involved with testing creatives and developing databases for direct marketing purposes. Also worked on developing the early website presence as well as developing the marketing channels such as search marketing and email marketing. -
Quality TechnicianFederal-Mogul Aug 1990 - Dec 1997Northville, Michigan, UsWorked as a quality technician utilizing TQM (total quality management) principles and KAIZEN theory across manufactured products for the automotive industry. Responsible for statistical analysis techniques and measurement of product samples to determine whether batches worth 100s of millions per annum to the company were fit for purpose before dispatch to customers.Responsible for stress testing and measuring components to the 1000th of a mm.Customers included companies like Nissan, Ford, Chrysler, Toyota, Peugeot, Citreon, GM. Basically all the major brands in the automotive industry.At the end of this period managed a team of 10 other technicians as one of the senior hands.
Steve Jackson Skills
Web Analytics
Analytics
Digital Marketing
Sem
Google Analytics
Seo
Online Marketing
Online Advertising
Digital Media
Omniture
Email Marketing
Lead Generation
Business Strategy
E Business
Google Adwords
Google Webmaster Tools
Book Writing
Webtrends Analytics
Search Engine Optimization
Search Engine Marketing
Steve Jackson Education Details
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University Of SunderlandInformation Technology -
Sunderland CollegeQuality Control Technology/Technician
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Sunderland CollegeBusiness & Finance
Frequently Asked Questions about Steve Jackson
What company does Steve Jackson work for?
Steve Jackson works for Toristy
What is Steve Jackson's role at the current company?
Steve Jackson's current role is CTO and Founder.
What is Steve Jackson's email address?
Steve Jackson's email address is st****@****eak.com
What is Steve Jackson's direct phone number?
Steve Jackson's direct phone number is +3585034*****
What schools did Steve Jackson attend?
Steve Jackson attended University Of Sunderland, Sunderland College, Sunderland College.
What are some of Steve Jackson's interests?
Steve Jackson has interest in Science And Technology.
What skills is Steve Jackson known for?
Steve Jackson has skills like Web Analytics, Analytics, Digital Marketing, Sem, Google Analytics, Seo, Online Marketing, Online Advertising, Digital Media, Omniture, Email Marketing, Lead Generation.
Who are Steve Jackson's colleagues?
Steve Jackson's colleagues are Volodymyr Poberezniak, Md Shahin Islam, Said Chibane, Maksym Turyanskyy, Hassan Motsile, Aiden Orso.
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