Matthew Blackburn Email & Phone Number

New York, NY, US

• Write technical requirements for fan 1st party data ingestions from API-based services to partner data feed ETLs
• Designed the NBA’s first automated, cross-league and cross-team Data Subject Access Requests (DSAR) process, which allows fans to view, delete, or request not to share the data collected in all NBA databases and.
• Lead product development of consent management platforms (CMPs) across all websites, apps, and OTT devices
• Investigate and resolve adhoc data pipeline issues from marketing, product, and engineering stakeholders across league websites, apps, databases, and other 3rd party applications

New York, NY, US

• Constructed the go-to Confluence content hub for privacy legislation (GDPR, CCPA) and standardized best practices
• Led onboarding and implementation of all legal requirements in 6 months to comply with the CCPA deadline
• Designed the data model for both UI-based data capture and backend warehouse ingestion for the HomeCourt IOS app

Hoboken, NJ - New Jersey

• Manage vendor relationships, integrations, and QA for 24 adTech and marTech partners
• Ensure data integrity for over 2 GB per day of Jet-owned log level marketing data
• Collaborate daily with analytics, paid media, retail marketing, and engineering to align on data management initiatives
• Devised cross-channel data unification tagging system across Search, Direct Mail, Display, Paid Social, and Affiliate
• Led product projects on: 360º multi-touch attribution, DMP integration and cross-device graph, and on-site advertising

Hoboken, NJ - New Jersey

• Supervise a multi-million dollar programmatic display advertising budget through the MediaMath platform
• Direct the vision and planning for display creative design and copy; structure optimized learnings through A/B testing
• Manage the implementation, QA, reporting nomenclature, and campaign tracking of over 3,400 ad tags
• Reduced the ad tag creation workload by 80% by constructing a specialized bulk spreadsheet
• Provide creative ideation and strategic support for the paid social and mobile media buying teams

New York, NY, US

• Write articles for The Line Up, a popular, true crime and mystery website with almost 900,000 unique visitors per month
• Craft content in various formats including: long-form, listicle, interview, excerpt, and quiz

New York, NY, US

• Plan and coordinate all publicity, social, and advertising events for over 400 Western, Horror, and Action & Adventure titles
• Write highly engaging content pieces for Open Road’s website for mystery, thrillers, and the supernatural, The Lineup, and its website for general fiction, Feed Your Need To Read
• Research, create, and schedule the written and image content for 32 author Facebook Pages
• Facilitate author communications for marketing reports, author-written content, and on-sale dates
• Craft pitch letters to professional reviewers to garner publicity for frontlist and backlist titles

New York, NY, US

• Created social media calendars to market all new science fiction and fantasy books and ebooks through Twitter, Facebook, Tumblr, Pinterest, and company blog posts
• Identified crucial marketing keywords and create Google Ads using Google Adwords
• Wrote strategic pitch letters to entice high profile book reviewers to read the books

New York, NY, US

• Selected for a highly competitive, 3-month training program designed to produce experts in programmatic advertising
• Engaged in detailed, modular projects on ad tech company research, campaign data analysis, and team leadership
• Learned to plan, execute, and optimize campaigns through the MediaMath TerminalOne software
• Analyzed publisher vertical big data for metrics including CPA and CPM to design an ad exchange ranking system

• Copyedited acquired stories for upcoming publications
• Handpicked high potential, slush pile manuscripts for editorial consideration
• Categorized the 128 collective works and respective contracts of fantasy author John Morressey
• Managed account caging for magazine subscriptions and renewals

• Wrote statistic-driven blog posts on basketball for the Sports App company IQ Sports Solutions, which sought to provide tracking, reporting, and analytic services for basketball coaches in the high school, college, and.

Princeton, NJ, US

• Researched and obtained photo permissions for images in upcoming books
• Attended weekly pre-transmittal, transmittal, project review, and editorial board meetings on various books

New York, NY, US

• Proofread and line-edited 60-page AP, Political Science, and High School catalogs to maintain a distinct, academic tone
• Attended three Learning at Random House classes on the following topics: Microsoft Word Basics for Manuscript Prep; Social Media; and the Finance of Acquisitions

Bronx, New York, US

• Organized and scheduled 73 deserving organizations from Brooklyn and Staten Island Community Board districts to visit the Aquarium free of charge for the Aquarium Community Access Program
• Worked in coral laboratory to hinder population growth of the anemone pest Aiptasia among corals using sodium hydroxide

New York, NY, US

• Developed a 98-page Directory of Services for prospective patients to access hospital services
• Interviewed and wrote 5 one-page biographies of employees in Food and Nutritional Services and Volunteer Department for the hospital’s Spotlight initiative

New York, NY, US

• Analyzed numerous experiments on the translocation (flip-flop) of lipids across cell membranes
• Presented an overview of the methodology and results of the flippase experiments and outlined future research initiatives at the National Institute of Health in a mock conference

Masters Of Information Systems Engineering

Bachelor Of Arts (B.A.), Ecology And Evolutionary Biology

Education record