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With over 25 years of experience in automotive aftersales, Michael began his career as a tire installer with a local retailer in Liverpool, England. He progressed into tire wholesale before moving on to launch and scale multiple startups. His journey continued with roles at a national retailer (Kwik-Fit), a vehicle manufacturer (Ford), and a leading tire manufacturer (Michelin). Michael later founded and led international startups across three continents, including ventures in U.S. tire retail and wholesale. He has successfully founded and exited three companies—Motorforce, Blackcircles.com, and Tirescanner.com—acquired by Kwik-Fit, Michelin, and American Tire Distributors, respectively.Michael is currently the founder and President of U.S. based Treadsy.com. At Treadsy, he leads a platform that enables businesses to seamlessly enter the online tire retail market by providing them a turnkey B2C solution. Treadsy leverages an extensive network of installers and a streamlined supply chain, offering API integration and customized white-label solutions that empower partners to deliver branded online tire retail experiences to their customers. In addition, Michael serves as the President and CEO of Tirebuyer.com, one of the largest online tire retailers in the United States, with a network of over 11,000 installers nationwide.Outside of his industry work, Michael is an active investor in private equity and property development through The Welch Group. He is also deeply committed to philanthropy, supporting causes close to his heart such as adoption and fostering, having been adopted himself. In 2015, he established The Welch Trust, a grant-giving charity focused on adoption, children’s health, and education.Michael’s contributions have been widely recognized. He has received an OBE from Queen Elizabeth II for services to business and charity, an Honorary Doctorate of Enterprise from Edinburgh Napier University, the Henry Duncan Medal for Business Leadership, and a Fellowship of the Royal Society of Edinburgh (FRSE). He also serves as a trustee and board member for The Prince’s Trust USA and the Dave Thomas Foundation for Adoption.
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FounderAnglo AtlanticMiami, Fl, Us -
Founder, President & CeoTreadsy Jan 2024 - PresentTreadsy Connect is a B2B2C turnkey tire retail solution that enables organizations to enter the online tire retail space, either via simple API or a completely customized white-label solution. -
President & CeoTirebuyer.Com Feb 2021 - PresentIn 2021, Tirescanner merged with Tirebuyer.com, forming one of the largest online tire retailers in the world with over 11,000 installers across the United States. The merger combined Tirescanner’s strategic expertise with TireBuyer’s scale to create a best-in-class digital tire retail experience.Now an independent business, Tirebuyer.com - led by Michael Welch as President and CEO—focuses on building value through customer service, last-mile solutions, and close collaboration with partners and manufacturers. The team plans to roll out new innovative strategies, enhancing both the customer experience and the value offered to partners. -
FounderAnglo Atlantic Nov 2024 - Present• Lead strategic investments and consulting initiatives to drive growth and innovation for businesses.• Identify high-potential opportunities for venture capital investment and strategic takeovers.• Collaborate with private equity & debt partners to amplify impact and unlock value across diverse sectors. -
Member Board Of TrusteesDave Thomas Foundation For Adoption Jan 2024 - PresentDublin, Oh, UsThe Dave Thomas Foundation for Adoption is a national, nonprofit public charity dedicated to finding forever families for the more than 140,000 children waiting to be adopted from foster care in the United States and Canada.Through its signature program, Wendy’s Wonderful Kids®️, the Foundation supports the hiring of adoption professionals, known as recruiters, who serve children most at risk of aging out of foster care without a permanent home.The Foundation works closely with child welfare advocates and policymakers, provides free resources about foster care adoption and raises awareness through social media campaigns, public service announcements and events. -
Advisory Board Member & Co-Chair Alumni CouncilThe King'S Trust Usa Jun 2023 - PresentNew York City, Ny, Us -
Founder, President & CeoTirescanner.Com Nov 2018 - PresentMiami, Florida, UsTirescanner is a unique platform that showcases the best brick-and-mortar tire retailers across the U.S., allowing customers to compare options easily. Unlike other platforms that rely on drop-shipping, Tirescanner provides direct access to tires already on the shelves at local retailers, offering an unmatched level of service and speed that hasn’t been done at scale before.By delivering a full-market solution, we empower customers to find the right tire and store in just a few steps, while also giving retailers a low-cost, high-performance tool to protect and grow their share of the online market. -
Founder (The Worlds 1St Click To Fit Tyre Etailer)Blackcircles.Com Sep 2001 - PresentEdinburgh, Lothian, Gb‘Raised in Liverpool, England, Welch left school aged 16 and began working as a tyre fitter. He quit in 1996, just weeks after joining, to launch his first tyre retail business, MW Motorforce. He ran the company from a room in his parents’ house with a mobile phone and help from a £500 grant from The Prince's Trust.Welch moved to Edinburgh after being head-hunted by Sir Tom Farmer to work as Kwik-Fit’s New Business and e-Commerce Manager in 2000. He left the company two years later after he was told he would have to wait 30–40 years to make chief executive.Blackcircles.com is now a significant player in the UK tyre retail market, generating sales of around $100m annually and looking after millions of customers.In 2015 Blackcircles.com was acquired by Michelin, the largest tyre manufacturer in the world at that time.’ -
MemberForbes Business Council Jul 2022 - PresentBoston, Ma, Us -
InvestorPlayerdata Jan 2018 - PresentEdinburgh, Scotland, GbThe firm’s first product – PlayerData Edge – is in its late development stage and combines a base layer garment with sensors and a removable control module. It is said to be aimed at “multi-sport professional and amateur athletes”. The system provides data on biometrics, performance and technique for individuals and teams and the seed funding round will allow the fledgling business to expand development to a market-ready product by the end of 2018. High-value sports including running, football and golf are being targeted. The PlayerData team is aiming for the company’s first product to be sold through multi-channels in business-to-business followed by business-to-consumer. The firm is eyeing a longer term strategy which could see products developed for the gaming and healthcare sectors.Read more at: https://www.scotsman.com/business/companies/tech/wearable-tech-start-up-playerdata-wins-funds-from-high-profile-backers-1-4650358 -
Investor & AdvisorWavemaker Partners Sep 2017 - PresentSanta Monica , California, UsWavemaker Partners is an early-stage, cross-border venture capital firm with dual headquarters in Los Angeles and Singapore. We aim to back the best founders in Southern California and Southeast Asia. Since 2003, we have invested in more than 150 Internet, Mobile and Enterprise technology startups. Wavemaker Partners is a member of the DFJ Global Network, the world’s leading venture capital collective with 15 firms spread across 4 continents -
InvestorTyremarket.Com Sep 2017 - PresentBangalore, InIndia's first online tyre retailer. Tyremarket.com operates a lean business model similar to UK market leader Blackcircles.com. Zero warehousing, low logistics costs and a nationwide rapidly growing network of installation centres combined with the leveraging of existing industry relationships and enhanced buying power means Tyremarket.com can offer motorists the most compelling proposition in the Indian online tyre market. -
DirectorFull Circle Partners Aug 2017 - PresentEdinburgh, Scotland, GbFull Circle Partners is an independent startup & property development advisory firm & investment house uniquely positioned to support the ambition of high growth entrepreneurs by offering specialist support services & financing underpinned by best-of-class operating experience to help them Fund, Scale & Exit. -
Chairman & OwnerThe Welch Group Jan 2016 - PresentThe Welch Group family office provides private equity, with a focus on internet retail and property investment opportunities.www.thewelchgroup.co.uk -
Chairman Board Of TrusteesThe Welch Trust Oct 2015 - PresentThe Welch Trust is a Scottish charitable trust which aims to provide grants to support chidren and young people. The trusts focus is on making life easier for children and families whose children need it most, with a particular interest in supporting; > Adoption & Fostering support for parents and children> Critical & Terminal illness in children> The advancement of education for childrenIn 2017 The Welch Trust commissioned the build of its first Library and School in Indonesia.www.thewelchtrust.co.uk -
Strategic AdvisorSimpletire Aug 2017 - Apr 2018Philadelphia, Pennsylvania, UsAdvised on how to shape the service strategy and helped guide the team to a successful exit in 2018. -
Head Of EcommerceKwik-Fit Financial Services 2000 - 2002Building and running the retail websites
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E-Commerce ExecutiveKwik-Fit 1999 - 2002Harderwijk, NlLaunching and operating Kwik-Fit Group websites -
Founder & Managing DirectorMotorforce Jan 1996 - Jan 1999The first online tyre retailer in the UK. With the Help of a Princes Trust £500 grant and the Liverpool Chamber of Commerce.
Michael Welch Obe Frse Skills
Michael Welch Obe Frse Education Details
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Edinburgh Napier UniversityEnterprise -
Edinburgh Napier UniversityEvening Classes In Business Studies -
Liverpool John Moores UniversityEvening Classes Business Information Studies
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