Client List: Cloudera, Submix, Aloha Got Soul, Arkitip, Dirtybird, Insomniac, Baccala, Junk Food, Hawaiian Host, Imiloa Astronomy Center, UH College of Engineering, YMCA of Honolulu, Maui Memorial Hospital and Iolani SchoolStrategic and marketing copy development: websites, direct mail, emails and collateral for local clients in California and Hawaii. Heavy magazine feature, profile and news writing, and editing. Web updates, e-newsletter and press release writing. Proofreading a ton.

- Write back cover copy, online sales copy, and Amazon A+ page copy on new launch titles to drive greater conversion.- Edit copy and help to mentor a small creative team of copywriters.- Launched an Amazon brand store during the busy holiday period that increased sales conversion from 5% (2018) to 20% (2019) of total revenue.

Recent Accomplishments:• Beatport Brand Architecture + Messaging Deck 2015• Beatport Pro for Desktop App Launch Campaign• Corona Sunsets Integrated Marketing Campaign• Beatport Decade Integrated Marketing Campaign• Beatport News - Executive Editor during SFX changeover transitional periodDaily Duties:Beatport Pro Marketing Copywriter — Weekly remix contest copy development, monthly Pro marketing banner ads/emails, copy-editing content marketing assignments, drafting marketing copy for various initiatives as directed, etc.Beatport News Contributing Editor — Weekly remix contest copy development, weekly live-stream event copy development, weekly current DJ chart column, assorted daily news items as directed

Generate ideas, assign stories, and write and edit content for Coldsmoke Magazine

Generate ideas, assign stories, and write and edit content

• Creative lead on all integrated corporate marketing, sales lead-gen, and event marketing campaigns• Led lead-gen initiatives on corporate website including emails, web seminars, banners, and copy• Helped launch the annual corporate brochure (online and interactive versions)• Helped manage marketing partner relationships with Riverbed brand and direct response agencies

• Client List: Sprint, HP, Bermuda Board of Tourism, CDW, Greater San Francisco Ad Club, Human Rights Campaign (freelance)• Charged with concepting, executing and presenting creative work for client projects including direct mail, online email and website copy, etc.• Member of the new business pitch team on presentations for new and existing clients like Sprint, HP and WebEx• Spearheaded music supervision/licensing for the agency as a whole and including Sprint Mood Music CDs, the Bermuda homepage video, etc.• Managing Editor for the launch issue of Glyph, the Greater San Francisco Ad Club Journal• Pro bono copywriter for 2007 HRC Prism Campaign

Client Experience: Autodesk, TSMC, Amdocs, Pinnacle Systems, Blue CoatMaintained direct marketing schedules including target dates, estimated/actual costs, quantities, control/test scores and promotionsConducted extensive competitive and consumer research analysis for Honeywell, Autodesk, Amdocs as well as multiple potential new business clientsAssisted AE Supervisor in developing specific, measurable client businessProvided information for creative strategies and briefsInitiated and facilitated the development of integrated media plans with the help of the Account Supervisor and in collaboration with the media department and clientWorked alongside Creative, Production and Studio departments to ensure that layouts/proofs are developed, and review monthly job status reportsGenerated conference/status reports, memos, etc.Coordinated and generated presentations, results analysis and reporting

Launched national pop culture, music and technology monthly with a 250,000 circulation base and an in-house staff of 12 editors, designers and production personnelDay-to-day operations management duties included coordinated monthly editorial deadlines, assigned and edited content, led weekly staff meetings, assisted in employee evaluations, liased between editorial staff and management, participated in new hire selection processAlbum Reviews Editor and Production Line EditorProgrammed the publication’s Internet radio station co-branded with Listen.com