Lewis Black Email & Phone Number

Bath, Gb

Chippenham, England, United Kingdom

• Defining and executing brand, marketing and comms strategy• Responsible for all partner marketing and event executions, delivering min. 5X ROI• Launched HubSpot (CRM Suite) to manage and grow pipeline and leads• Launched new website (WordPress) and content marketing strategy• Recruitment and management of staff and agencies• Lead generation & sales nurturing across hardware & SaaS sales

Bath, England, United Kingdom

- Owned and managed full marketing mix including B2B2C and B2C across the £7m+ Nutrisure portfolio of brands- Launched and grew multiple D2C eCommerce stores using shopify platform- Responsible for innovation from ideation to launch, launching over 50 new products across 3 premium brands- Launched 30+ new products under the Naturya brand into Holland & Barrett stores nationwide- Developed and launched SuperAge brand into Holland & Barrett stores nationwide- Owned and developed trade / B2B marketing across grocery and 3rd party eCommerce- Significantly grew CRM database and capability from a standing start- Developed and managed team of seven across marketing mix - Owned and managed multiple agency relationships and paid media spend - Leading consumer, market and competitive understanding, identifying opportunities to build the brand and grow the business.

London, United Kingdom

- Inspiring Activity through mass participation- Developing & Executing campaigns to drive demand- Driving YoY growth in revenue and participant entry numbers across all events- Supporting community outreach initiatives to insure everyone has access to activity- Defining and implementing relevant, insight driven brand communications- Developing marketing strategy & delivering growth through full channel mix- 12 month FTC

London, United Kingdom

- Unlocking new customer acquisition by transforming Photobox brand communications- Developing and implementing brand strategy including positioning, content strategy and overall communications approach- Planning, briefing and executing digital campaigns designed to drive engagement, new customer acquisition and conversion- Planning and execution of new product launches- ATL creative development and creation for multiple markets- Global Media planning & implementation- Planning, briefing and utilising Brand tracking and Consumer Research- Multi-million pound cross-channel budget accountability

London, United Kingdom

Short-term FTC, Responsible for marketing activity across UK, US & DE markets• Responsible for eCommerce growth & strategy including eCommerce P&L• Creating, Managing and developing elite sponsorships and commercial partnerships• Full content planning, creation & promotion of sponsored athletes to driving reach andengagement (e.g. Matt Jones, Reed Boggs, Drop and Roll, Dimension Data, Team Sky,Transition Muc-Off Factory Racing, Canyon SRAM)• Establishing brand plans across Muc-Off & Athlete Performance• Identification and onboarding of brand ambassadors for Muc-Off & Athlete Performanceacross multiple markets• Full A&P budget responsibility across all marketing channels including significantsponsorship spend.• Evaluating and on boarding digital, PR and creative agencies• Line management of five direct reports with extended matrix management including developing ways of working and team development

London

A dynamic leadership role with a broad remit, developing the UK market and subsequently driving expansion into the US market including:• key stakeholder in the innovation pipeline of the business, including managing outreach of NPD and pre-launch market research (qualitative and quantitative). • Finance/budget management – development of an agreed annual marketing budget to drive the brand performance in line with objectives and strategies. • Developing and delivering a dynamic strategy to deliver SiS market share within the US market across brand creative, strategy, sponsorship and media. • Developing an athlete acquisition strategy to drive growth of www.scienceinsport.com • Working closely with e-commerce trading teams (email marketing, social, affiliates) & digital agencies (paid search & seo) to ensure localization and ROI. • Supporting the www.scienceinsport.com UX to drive incremental revenue and drive customer centric improvements. • Leading consumer, market and competitive understanding, identifying opportunities to build the brand and grow the business.

United Kingdom

Responsible for the Call of Duty brand in the UK shaping and delivering marketing plans for new release and back catalogue for the franchise including a record breaking campaign for Call of Duty Black Ops 3. Key responsibilities include:• Delivery and execution of launch plans, commercial and budgetary forecasting and management.• Work cross functionally to ensure effective planning, budgeting, launch and performance tracking of new titles.• Driving the digital agenda and launching the DLC campaigns in 2016 in the UK.• Working closely with EU team to ensure local content is approved and delivered to the required global standard.• Work with shared services to deliver integrated and impactful activations for key campaign moments.• Commercial ownership of the New Release and Digital P+Ls in the UK.• Local media planning with media agency to align with global media framework.• Key interface with First Parties on key partnership marketing programmes. • Translate consumer insights and market intelligence into actions for the UK market.• Manage and develop direct report in UK market team.• Support the quarterly forecasting process with UK and EU finance teams.

London, United Kingdom

Core responsibilities across the £40m+ Maxinutrition Performance portfolio include Brand & Category Growth Planning & Strategy, Developing integrated marketing campaigns and consumer communications across multiple markets (UK,EU,APLAM), Portfolio management, Developing and Launching New Products.

London, United Kingdom

London, United Kingdom

Responsible for multiple managing end to end product development from concept to launch in multiple markets, including China, UK,Europe and Africa across Lucozade, Ribena and Maximuscle brands for innovation sales in excess of £15m.

Responsible for defining the global shared service strategy worth in excess of £200m across GSK globally including service definition and establishment of multiple business service centres. Experience includes financial data and trend analysis, financial data modelling, stakeholder management at CFO level and managing external agencies.

Kuala Lumpur, Malaysia

Responsible for establishing support teams and services for core global business applications. Role included recruiting a team of four personnel, establishing ways of working with cross functional global teams, managing matrix teams and continuous improvement through the application of six sigma principles.

London, United Kingdom

Managing a team of nine to develop and launch steady state service testing for GSKs global learning system. Role included data analysis, internal and external stakeholder management, managing cross functional teams across multiple business units and multiple markets, budget management.

London, United Kingdom

Managing internal and external teams to resolve all incidents and deliver GSKs global training system used by every employee across every market. Responsibilities included stakeholder management up to CIO, managing external agencies, managing cross functional teams, data analysis, budget management, Prince2, data compliance and protection.

Responsible for managing and supporting Eli Lilly's global CRM applications used by the sales force in every market. Including data analysis and problem resolution, application development and launch in multiple markets, managing multiple external agencies, delivering to SLA and managing business performance metrics.

Master Of Business Administration (M.B.A.)

Applied Information Technology, Information Technology, 1St Class Honours