Ray Black Email & Phone Number

Kalamazoo, Michigan, Us

Member of the executive management team with responsibility for the $2.6B+ credit union’s member-facing functions. Have delivered significant year over year growth in assets, loans, deposits and members. Achieved corporate strategic scorecard stretch goals for the last three years.Rebranded the organization, redefined Advia’s value proposition, and improved member experience. Held key leadership roles in the M&A and integration of three new banks and one credit union over the past five years.Member, Advia Foundation Board of Directors, Board Search Committee, Asset Liability Committee and Information Security Committee.

Auburn Hills, Mi, Us

Served in an executive leadership role on behalf of Michigan’s fourth largest credit union. Led a management team in developing and executing on all marketing, PR and remote delivery initiatives, including a rebrand and overhaul of Genisys' marketing planning and media mix. Launched a new website and introduced native Android and iOS mobile apps to achieve 103% growth in mobile adoption along with a 40% increase in loan applications, and 6% boost in membership growth.

Farmington Hills, Mi, Us

Served as CMO and SVP over the credit union’s Retail Delivery division, growing net income by 390% and loan production by 78% over a two-year period. Also, led a rebrand and built a strong marketing team versed in analytics, product management, digital marketing and community relations.

Farnborough, Hampshire, Gb

Spurred double-digit, YOY growth on behalf of this provider of loan origination and insurance services for the manufacturer housing sector. Grew insurance origination volume by 10-15% during the slowest-ever growth period, increasing insurance policy penetration by 20% and revenue by 23%. Concurrently, cut expenses and expanded strategic partnerships.

Livonia, Michigan, Us

Managed marketing and product development teams responsible for a $225M multi-line product group. Collaborated with sales, marketing and manufacturing executives to manage a Fortune 500 client base.

Troy, Mi, Us

Directed product development, branding, profitability analysis, product management and strategic sales support on behalf of company’s $35M Partnership Marketing division. Generated $4M in annual organic growth and increased digital product revenue contribution from 10% to 30% of the division total.

Us

Managed a post-merger rebrand. Increased market penetration by 72% through targeted marketing campaigns and achieved a 400%+ return on MCIF cross-sale referral programs.

Master Of Business Administration - Mba, Integrative Management

Bachelor Of Arts - Ba, Economics And Business Administration