Ray Black Email and Phone Number
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A senior financial services executive with a career built around driving innovation, member loyalty and sustainable growth on behalf of leading regional credit unions. Committed to helping people grow and thrive individually while enabling our organization to achieve key business goals.
Advia Credit Union
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Evp, Chief Operating OfficerAdvia Credit Union Oct 2014 - PresentKalamazoo, Michigan, UsMember of the executive management team with responsibility for the $2.6B+ credit union’s member-facing functions. Have delivered significant year over year growth in assets, loans, deposits and members. Achieved corporate strategic scorecard stretch goals for the last three years.Rebranded the organization, redefined Advia’s value proposition, and improved member experience. Held key leadership roles in the M&A and integration of three new banks and one credit union over the past five years.Member, Advia Foundation Board of Directors, Board Search Committee, Asset Liability Committee and Information Security Committee.
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Vp Of Marketing, Public Relations & Remote Delivery ChannelsGenisys Credit Union Jun 2012 - Oct 2014Auburn Hills, Mi, UsServed in an executive leadership role on behalf of Michigan’s fourth largest credit union. Led a management team in developing and executing on all marketing, PR and remote delivery initiatives, including a rebrand and overhaul of Genisys' marketing planning and media mix. Launched a new website and introduced native Android and iOS mobile apps to achieve 103% growth in mobile adoption along with a 40% increase in loan applications, and 6% boost in membership growth. -
Chief Marketing Officer / Svp Retail DeliveryCommunity Choice Credit Union Sep 2009 - Jun 2012Farmington Hills, Mi, UsServed as CMO and SVP over the credit union’s Retail Delivery division, growing net income by 390% and loan production by 78% over a two-year period. Also, led a rebrand and built a strong marketing team versed in analytics, product management, digital marketing and community relations. -
Vice President, Analysis & Project ManagementOrigen Financial Services 2004 - 2009Farnborough, Hampshire, GbSpurred double-digit, YOY growth on behalf of this provider of loan origination and insurance services for the manufacturer housing sector. Grew insurance origination volume by 10-15% during the slowest-ever growth period, increasing insurance policy penetration by 20% and revenue by 23%. Concurrently, cut expenses and expanded strategic partnerships. -
Product Group ManagerValassis 2003 - 2004Livonia, Michigan, UsManaged marketing and product development teams responsible for a $225M multi-line product group. Collaborated with sales, marketing and manufacturing executives to manage a Fortune 500 client base. -
Marketing ManagerEntertainment Publications 2000 - 2003Troy, Mi, UsDirected product development, branding, profitability analysis, product management and strategic sales support on behalf of company’s $35M Partnership Marketing division. Generated $4M in annual organic growth and increased digital product revenue contribution from 10% to 30% of the division total. -
Marketing ManagerTcf Bank Aug 1991 - Dec 2000UsManaged a post-merger rebrand. Increased market penetration by 72% through targeted marketing campaigns and achieved a 400%+ return on MCIF cross-sale referral programs.
Ray Black Skills
Ray Black Education Details
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Michigan State University - Eli Broad College Of BusinessIntegrative Management -
Kalamazoo CollegeEconomics And Business Administration
Frequently Asked Questions about Ray Black
What company does Ray Black work for?
Ray Black works for Advia Credit Union
What is Ray Black's role at the current company?
Ray Black's current role is EVP / COO @ Advia Credit Union | Leading Credit Unions to Sustainable Growth.
What is Ray Black's email address?
Ray Black's email address is bl****@****ail.com
What is Ray Black's direct phone number?
Ray Black's direct phone number is +126938*****
What schools did Ray Black attend?
Ray Black attended Michigan State University - Eli Broad College Of Business, Kalamazoo College.
What skills is Ray Black known for?
Ray Black has skills like Strategy, Marketing Strategy, Management, Leadership, Strategic Planning, Product Management, Digital Marketing, Marketing Management, Analytics, Analysis, Marketing Communications, Crm.
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