Blaine Rominger Email & Phone Number

Us

• Grew revenue 16% in 2020 vs 2019 across all sales divisions despite impact on advertising due to Covid-19 with strong leadership training and guiding sales team to succeed in virtual environment• Transformed and implemented centralized and controlled pricing structure resulting in pricing gains of 102% in 2019 vs. prior year enabling 2x future revenue growth• Drove successful launch of new revenue stream via local spot sales in 2016 resulting in $76 million in new revenue• Promoted in 2013 reporting directly to CEO to lead network DR and Digital networks with revenue growing to $1.5 billion since expanded leadership role• Launched digital commerce channel in ’15 adding $10 million of new annual revenue• Annual revenue growth achieved from 11-32% from ‘2014-2019

Us

• Developed and implemented training programs around customer needs-based selling contributing to annual revenue growth of 8-26% from ’2010-2013• Analysis of sales territories and sales staff roles resulted in $6 million annual revenue and $1 million cost savings across multiple divisions • Established greater performance KPIs and accountability with increased performance metrics; quarterly performance reviews• Responsible for sales of ION’s 60 Owned and Operated television stations and cable network of all infomercial / commerce sales

New York, Ny, Us

• Led a 3-company consolidation of Time Warner, Comcast and Adelphia with 4,000 clients and 200 associates resulting in cost savings and efficiencies: improved customer service, stronger performance culture• Grew Los Angeles region to #1 new business revenue growth across all TW market divisions in the company• Implemented new sales compensation plan tied to performance; in-line with company goals; and greater KPIs• Deployed training and development of staff for new media (Video on Demand; On-Line and Interactive) resulting in new revenue of $1 million year 1 in 2007

Philadelphia, Pa, Us

• Average annual revenue growth of 17% from 2004-2006 upon joining Comcast after near decade of stagnant revenue. Exceeded budget each year by establishing a new performance-based culture and improved talent-hiring• Increased value of inventory through price increases of 32% while maintaining sell-outs• Critical focus and deployment of strategic programs focusing on key franchise properties resulting in increased revenue of 33% for NFL and exceeded 2004 Summer Olympic budget by 63%

• Grew revenue share by 3 points representing $21 million with annual revenue of $174 million • Selected for Cox Corporate Executive Leadership program (1 of 15 executives in country) • Led invigorated staff with training and effective goal management exceeding web - digital revenue goals generating incremental 1.5 revenue points or $2.6 million to station

• Led sales, marketing, research and traffic department and increased revenue 49% ($50 million) nearly 4 times the market growth to reach over $150 million in revenue

• Developed strategies for sales and marketing converting from Independent to WB affiliate exceeding goal by $2.3 million or 23%• Member of the three-person negotiation team for the successful acquisition of the $100 million sports broadcast rights contract for the LA Dodgers• Chosen by Tribune CEO as sole Tribune Broadcast Sales Manager representative to present at Tribune Publishing conference to educate and influence cultural changes among Tribune