Blaine Labron

Blaine Labron Email and Phone Number

Performance Marketer + Tech Innovator | Strategic Advisor at Bright Horizons Media @ Bright Horizons Media
Blaine Labron's Location
Dallas, Texas, United States, United States
Blaine Labron's Contact Details
About Blaine Labron

I like to say I'm a fractional CMO or CTO...but most refer to me as a "fixer.”I’ve led growth strategy, technology, e-commerce, and marketing departments – but regardless of my official title, I have one job: solving problems and driving revenue.In my 2-decade digital marketing career I’ve worked with companies like: –Guthy-Renker–Pressed™–Proactiv®–PayPal –Hint® –and more! The results I’m proudest of: 🤝 Helped integrate Proactiv® into the Nestlé ecosystem 🏬 Grew a quick-service retail company’s store locations by 5x 🎉 Improved CAC by 200% vs. TV and radio spend at Guthy-Renker 📈 Increased digital sales at Pressed™ from 2% to 65% with 3x AOV My work has been featured in the Financial Times, Dallas Observer, Business Insider, and more. I’ve led case studies with PayPal/Braintree, Clickup, Uber and Interface Systems. Looking for a unicorn problem solver but don’t know where to find one? 🦄 Let’s talk.

Blaine Labron's Current Company Details
Bright Horizons Media

Bright Horizons Media

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Performance Marketer + Tech Innovator | Strategic Advisor at Bright Horizons Media
Blaine Labron Work Experience Details
  • Bright Horizons Media
    Vp, Business Operations
    Bright Horizons Media Jan 2023 - Present
    Santa Monica, Ca, Us
    At Bright Horizons Media, I’ve leveraged my expertise in digital marketing and business operations to significantly increase our agency's revenue by securing high-profile clients.Key Contributions:- Client Acquisition: Onboarded clients with annual revenues in the 8 to 9-figure range, driving substantial growth.- Service Diversification: Expanded our service offerings to include in-house media buying, digital transformation, and innovative virtual kitchen management solutions, enhancing our competitive edge.- Cross-functional Collaboration: Led the development and execution of integrated marketing campaigns that focused on e-commerce and merchandising strategies, leading to increased client satisfaction and success.
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  • Pressed
    Vice President Digital Commerce & Technology
    Pressed Apr 2021 - Nov 2022
    Santa Monica, California, Us
    In my role at Pressed Juicery, I was directly responsible for leading a team across multiple departments, including Web Development, Marketing, and eCommerce Fulfillment, while reporting directly to the CEO.Key Achievements:- App Development: Spearheaded the development of the Pressed App, achieving a stellar 4.8 rating with over 26,000 reviews on the Apple App Store.- Revenue Growth: Successfully grew the "Pressed Post" virtual location revenue from inception to $4.5 million with a 40% margin by executing comprehensive GTM plans.- Operational Efficiency: Improved eCommerce channel margins from 4% to 35% by expanding the nationwide shipping platform and opening a second distribution center.
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  • Pressed
    Vice President Marketing Technology
    Pressed Mar 2019 - Apr 2021
    Santa Monica, California, Us
    During this period, I was instrumental in driving significant growth in digital transactions and enhancing the overall customer experience.Key Contributions:- Digital Growth: Increased digital transactions from 2% to 65% by leading comprehensive e-commerce marketing campaigns.- Customer Engagement: Achieved a 195% higher AOV for digital orders compared to in-store by implementing customer-centric marketing plans.- Technology Integration: Migrated Pressed from a legacy CRM platform to Braze and integrated the Segment CDP to power customer targeting and communication.
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  • Pressed
    Vice President Digital Marketing
    Pressed Mar 2018 - Mar 2019
    Santa Monica, California, Us
    I led Pressed Juicery through 9 consecutive quarters of positive same-store sales growth by strategically directing digital marketing efforts.Key Contributions:- Marketing Strategy: Developed and executed strategic digital media spend, including leveraging emerging marketing channels like UberEats and DoorDash.- Team Building: Built and led a high-performing in-house web development team, covering engineering, product management, and UX.- Customer Engagement: Enhanced digital marketing effectiveness for both e-commerce and in-store customer engagement by utilizing data insights and customer feedback.
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  • The Proactiv Company
    Vice President Of Marketing
    The Proactiv Company May 2016 - Mar 2018
    Ch
    At Proactiv, I played a pivotal role in driving significant marketing initiatives that led to increased conversion rates and lifetime customer value.Key Achievements:- Conversion and LTV: Increased conversion rates by 25% and lifetime value by 33% through comprehensive marketing plans.- Revenue Growth: Added eight figures in annual revenue by enhancing website performance and customer experience.- Cross-functional Leadership: Improved team efficiency and collaboration by directing cross-functional teams and aligning marketing strategies with business goals.
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  • Guthy|Renker
    Vice President, Digital Marketing
    Guthy|Renker Jan 2016 - May 2016
    El Segundo, Ca, Us
    During my tenure at Guthy-Renker, I co-managed a significant marketing budget and increased online sales by driving innovative marketing strategies.Key Achievements:- Budget Management: Co-managed a $92M digital marketing budget, overseeing media buying, web development, and merchandising initiatives.- Sales Growth: Increased online sales by 25% through targeted e-commerce marketing campaigns.- Integrated Strategy: Led integrated marketing strategies across multiple channels, including TV, Search, Social, and Email.
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  • Guthy|Renker
    Senior Director Of Digital Sales
    Guthy|Renker Oct 2014 - Jan 2016
    El Segundo, Ca, Us
    I led the development of Guthy-Renker’s digital division, driving significant revenue growth and customer acquisition.Key Achievements:Revenue Growth: Grew digital revenue from $5M to over $150M by shifting from traditional TV advertising to digital marketing strategies.- Customer Acquisition: Achieved a 30% growth in customer acquisition through targeted digital marketing plans.- Brand Visibility: Boosted brand visibility through innovative marketing campaigns and strong collaboration with senior leadership.
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  • One Technologies
    Director Of Online Marketing
    One Technologies Feb 2008 - Oct 2014
    Dallas, Tx, Us
    In my role at One Technologies, I was responsible for optimizing marketing channels that directly contributed to a significant portion of the company's revenue.Key Achievements:- Revenue Contribution: Managed primary marketing channels that contributed to 70% of the company's $500M revenue.- Budget Management: Managed an $80M marketing budget, optimizing spending to maximize ROI.
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  • Miller Public Relations
    Account Executive
    Miller Public Relations Apr 2007 - Feb 2008
    Colleyville, Tx, Us
    Boutiqe Ad Agency specializing in regional marketing of medical professionals in the feild of LASIK and Bariatric Surgery. As an Account Executive, I played a crucial role in increasing media coverage and optimizing advertising budgets for my clients.Key Achievements:- Media Coverage: Secured a 20% increase in media coverage for my clients through targeted media buys.- Budget Optimization: Optimized advertising budgets by 15%, ensuring effective resource allocation.
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  • Bain-Sills Productions
    Director Of Development And Licensing
    Bain-Sills Productions 2003 - Apr 2007
    In this role, I secured strategic licensing deals and successfully launched multiple projects by leveraging strong project management skills.Key Contributions:- Licensing Deals: Secured licensing deals with major studios, contributing to the successful launch of multiple projects.- Project Management: Oversaw the development and execution of projects, ensuring successful outcomes.

Blaine Labron Skills

It Strategy Direct Marketing E Commerce Information Technology Media Buying Social Media Online Lead Generation Data Warehousing Strategic Partnerships Web Marketing Partner Management Online Marketing Executive Management Account Management Sales Mobile Marketing Partner Relationship Management Web Analytics Team Management Digital Marketing Advertising Google Adwords Lead Generation Customer Relationship Management Data Lakes Seo Mobile Applications Online Advertising Budgeting Affiliate Marketing P&l Management Marketing Product Management Javascript Search Advertising Google Analytics Conversion Optimization Social Media Marketing Email Marketing Sem Budgets Display Advertising Customer Acquisition Management Landing Page Optimization Project Management Software Development Television Cloud Computing Ppc

Blaine Labron Education Details

  • Pepperdine University
    Pepperdine University
    Marketing
  • Pontificia Universidad Católica Argentina 'Santa María De Los Buenos Aires'​
    Pontificia Universidad Católica Argentina 'Santa María De Los Buenos Aires'​
    International Business

Frequently Asked Questions about Blaine Labron

What company does Blaine Labron work for?

Blaine Labron works for Bright Horizons Media

What is Blaine Labron's role at the current company?

Blaine Labron's current role is Performance Marketer + Tech Innovator | Strategic Advisor at Bright Horizons Media.

What is Blaine Labron's email address?

Blaine Labron's email address is bt****@****ail.com

What is Blaine Labron's direct phone number?

Blaine Labron's direct phone number is +131040*****

What schools did Blaine Labron attend?

Blaine Labron attended Pepperdine University, Pontificia Universidad Católica Argentina 'santa María De Los Buenos Aires'​.

What skills is Blaine Labron known for?

Blaine Labron has skills like It Strategy, Direct Marketing, E Commerce, Information Technology, Media Buying, Social Media, Online Lead Generation, Data Warehousing, Strategic Partnerships, Web Marketing, Partner Management, Online Marketing.

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