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Senior Global Marketing Leader with 20 years experience driving growth and engagement for consumer lifestyle brands. Creative ideator and problem solver who excels in collaborative team environments. Director of successful multi-channels global product launches. Motivating leader who can inspire teams through growth and change.- Digital Marketing Strategy and Implementation- Consumer Research and Strategy- Global Product and Innovation Launch Expertise - Retail Marketing and Merchandising- Connecting Social/Digital/E-commerce for Consumer Engagement and Growth- Dynamic, Experienced Presenter
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Vice President MarketingSolarcore® Sep 2023 - PresentSolarcore is a materials technology company using Nasa's aerogel technology to create the future of insulation. -
Vice President Of MarketingOros Apr 2023 - Sep 2024Portland, Oregon, UsLeading the brand development of OROS' SOLARCORE technology platform -
Senior Director Global MarketingColumbia Sportswear Company Jun 2020 - Mar 2022Portland, Oregon, UsDirect the strategy and execution of all global brand marketing campaigns inclusive of content for paid media, social media, public relations, retail and e-commerceDirected the transformation of digital marketing strategy to support omni-channel business needs in all phases of the consumer journeyManage all new technology and product launches, generating wide consumer adoption and numerous industry and consumer media awards -
Director Of Marketing- Asia Pacific & International DistributorsColumbia Sportswear Company Apr 2018 - Jun 2020Portland, Oregon, UsManage all functions of marketing for Columbia's Asia-Pacific subsidiary and International Distributor marketsDeveloped and executed successful product launches driving double-digit growth in key International regions
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Director Of Global GtmColumbia Sportswear Company Jan 2015 - Apr 2018Portland, Oregon, UsWork with senior product, marketing and sales leadership to establish global marketing strategies driving $1.5B businessDirect all global marketing seasonal asset productionManage global marketing activities across subsidiaries and international distributors
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Director Of Product MarketingColumbia Sportswear Company Jan 2010 - Jan 2015Portland, Oregon, UsWorked with senior leadership across innovation, product and sales teams to develop seasonal go-to-market strategiesDirected market research activities for the portfolio of Columbia brands, including Columbia, Sorel, Mountain Hardware and MontrailManaged seasonal performance recaps, evaluating marketing efforts with sales and consumer KPIs
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PartnerMind The Gap Jan 2007 - Jan 2010A consultancy specializing in the areas of marketing strategy, consumer research and strategic planning. Our client experience spans from large corporations like adidas, Speedo, TMobile to small entreprenurial start-ups like Ryz and Hotchalk. -
Senior Director Of MarketingTimberland Sep 2005 - Jan 2007Stratham, Nh, Us• Managed all marketing functions for the Timberland North America business including brand marketing, retail marketing, public relations and corporate events• North American lead in a global team which developed new consumer segments • Worked with Senior Leadership team to develop marketing strategies to target new consumers• Analyzed and conducted department reorganization to address company restructuring• Managed a staff of 25+ and a marketing budget of $30M+ -
Director Of Retail Account MarketingAdidas America 1997 - 2005Herzogenaurach, Bavaria, De• Develop marketing strategies to drive business plans for all top retail accounts in the United States, generating over $1 billion in sales• Organize and direct an account management staff of 8 people and over $40 million in budget.• Work with team of marketing and sales directors to develop strategies for future marketing direction of adidas America.• Present ROI assessments for all major marketing plans, measuring liquidation and push rates, brand impact and brand/category comparisons. • Present business plans to senior management at adidas and at key retail accounts.• Work with cross-departmental team on key brand marketing launches.• Work with cleated marketing team to develop marketing strategies for American field sports (baseball and football) including all grassroots marketing and retail marketing efforts
Blaine Perrin Skills
Blaine Perrin Education Details
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Lemoyne CollegeCommunications Minor
Frequently Asked Questions about Blaine Perrin
What company does Blaine Perrin work for?
Blaine Perrin works for Solarcore®
What is Blaine Perrin's role at the current company?
Blaine Perrin's current role is Vice President of Marketing.
What is Blaine Perrin's email address?
Blaine Perrin's email address is bp****@****bia.com
What is Blaine Perrin's direct phone number?
Blaine Perrin's direct phone number is +150357*****
What schools did Blaine Perrin attend?
Blaine Perrin attended Lemoyne College.
What are some of Blaine Perrin's interests?
Blaine Perrin has interest in Music And Literature, Sports, Passionate About Family.
What skills is Blaine Perrin known for?
Blaine Perrin has skills like Product Marketing, Marketing Strategy, Brand Development, Marketing, Strategy, Advertising, Market Research, Brand Management, Management, Cross Functional Team Leadership, Strategic Planning, Merchandising.
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