Content Coordination, Project Management, Client Communications

Provide creative direction for all projects relating to website design, SEO, SEM, social media marketing, e-mail marketing, logo design, website management, web photography and digital content by working with Wordpress, HTML, CSS, online advertising sites, multiple social media platforms, and e-mail marketing services.• Work with clients to determine their marketing needs and present solutions to clients resulting in comprehensive marketing strategies that boost brand awareness, increase customer acquisition and dramatically improve design aesthetics of marketing collateral.• Successfully manage online marketing initiatives for multiple companies by providing a new or updated website design that allows for interaction with clients and displaying and purchasing of company products. • Design digital media and manage online advertising budgets using Google Adwords, SEO and PPC techniques to increase website traffic and rankings in search engines. SEO techniques incorporate keyword optimization for all metadata and other content as well as blogging, link building, creating social media and business listing profiles, creating a sitemap, and submitting websites to search engines such as Google, Bing and Yahoo! Responsible for tracking and measuring progress in order to reevaluate and adjust SEO and advertising methods, including producing reports for client review on a monthly or quarterly basis. • Project manager of website design including providing the company with the coordinating, communicating and supervising necessary for the execution of the project by all individuals, contractors, subcontractors and others supplying services to the project; responsible for defining the project scope and information architecture; developing the project timeline, and responsible for taking all reasonable steps on behalf of the company to ensure the project shall be completed in a good and workmanlike manner in accordance with the design specifications and cost estimate.

Provide drafting services for all stages of product work including architectural revisions and telecommunications plans for buildings and structures ranging from 2,000 to 10,000 square feet.

Directed new company developments and planned marketing campaigns based on target markets and products while collaborating with in-house graphic designers, sales managers, and key stakeholders. • Designed and implemented all branding, instructional, and print media such as brochures, flyers, catalogs, promotional items, and letters, which enhanced company presence in the marketplace and increased brand recognition. While Marketing Manager at C.S.C.S, my design of print media was featured in magazines such as Architectural Digest and Luxe.• Managed the advertising budget for a multi-million dollar architectural manufacturing company as well as optimized the company website and managed online link building.• Performed statistical analysis using web statistics and produced web analysis reports resulting in research that identified optimal markets to increase sales opportunities.

Managed the planning, implementation and tracking of all marketing and software development projects from launch to completion by developing a detailed work plan, communicating with employees, and ensuring all project deliverables met the project’s required level of quality.• Developed processes and diagrammed flow chart for product selections, including designing the sales support environment which educated the customers and sales team allowing for faster data retrieval and more informed product decisions.• Managed the design of new site maps and graphic user interfaces for company intranet applications and websites. Also designed new manufacturing techniques which increased efficiency through specialization.

Key participant in the design of company products and training of employees by identifying the product training needs and producing training materials to help with the ongoing, long-term improvement of employees' skills. • Designed high end cast stone products including planters and fireplaces, and drafted thousands of products using 2-D drawings and 3-D modeling for company use. • Invented a drawing process to be patented for an automated drawing system that used mathematical formulas whereby a customer could input their dimensions and a drawing would be generated of their exact product which subsequently produced shop drawings of each part for production. This system increased efficiency and reduced human error.• Trained over 40 new employees in company processes, products, computer systems, and terminology, including developing instructional and training material for employee and installer use.• Designed and developed presentations and tutorials used as teaching tools to educate employees and customers titled "Lead Development Presentation," "Let's Begin: Cast Stone Codes and Standards," and "The Distributor Presentation."

Improved existing computer systems by reorganizing file structure for content management to allow faster document retrieval, storage and training of new employees. Also established company nomenclature for uniform communication within the company and developed project management system that improved efficiency and production.

Manufactured tooling for casting of stone for various architectural accent works used in construction of residential and commercial buildings.• Managed up to 15 employees and handled all aspects of mold manufacturing company including maintenance, finance, and shipping. • Developed a manufacturing process to increase productivity using assembly line techniques.