-Currently President of Canyon US, the leading DtC bike company. Took Canyon US from initial start-up through a remarkable growth curve in the past 5yrs disrupting the US bike industry by hiring a great team, creating a culture that reinforces our mission, our customers needs and our values. Canyon is my Ikagai (a Japanese term meaning intersection of my passion, my vision, my vocation and ultimately my purpose). In less than 5yrs and in every bike category, Canyon's market share has now challenged the incumbent leaders in the US bike business. -Strategic driver of change: as President Giro 6yrs we evolved Giro from the market leader in Bike helmets to the market leader in Snow Sport helmets and transitioned our supply chain to Asia. -As GM of Specialized US for 3yrs, we navigated a cash flow crisis , then launched two of their most successful bikes: the Roubaix and the Epic. -Served as Sr VP Smith Optics, the world’s largest snow goggle company for 13yrs, where we led a market expansion into Snow and Bike helmets plus a brand extension into Suncloud sunglasses which added an incremental $30M in annual revenue. -MBA Golden Gate University, Chairman of People For Bikes Foundation, Endurance Athlete, Skier & animal lover.