Upon joining the team, assisted in rebrand efforts working in step with social/digital teams to announce across sports/endemic mediums. Handle all on-site media credentialing, press materials, media interview requests for professional/collegiate and special interest age group athletes. Managed all media guidelines while on-site at iconic venues such as the Daytona International Speedway and the Homestead Miami Speedway. Develop media strategies to support streaming and broadcast products with internal teams as well as award-winning NASCAR Productions Team, aired via primetime on networks such as NBC and FOX Sports. Aligned with media teams for other sports' organizations and governing bodies to promote partnered events and showcase to mainstream media via athlete stories and unique event angles. Handled all ad trafficking for commercials included in FS1/2 shows. Served as point person with partner agencies such as IMG and Leverage covering international media efforts and partner acquisition.

Joined as a consultant in 2014 and built a global team consisting of customers and consultants in the U.S., Canada and Australia and served on-site during global launch while in Queensland, AU. Attended annual conventions and earned numerous leadership and incentive retreats including one to the R+F headquarters in San Francisco, Calif. Attained title of Level V, one of the top 2% in the company.

Worked alongside founders to establish Foundation DNA prior to its inception as a 501(c)3 with a goal of raising awareness of charitable efforts. Both Andrew & Steven believe in its mission to empower women through beauty and looks to assist females that have overcome hardship such as illness, homelessness, abuse or loss of a parent. Throughout the last decade, I have helped launch their Web site, developed all press materials, sizzle reels and driven media related activities. Assisted in sponsorship efforts around both annual galas, which in turn raised nearly $500,000. I also approved all gala written materials and developed the official 'Run-of-show' to include speakers, founders and professional auctioneer to ensure all brand messages were achieved in addition to the goals of the evening. Media efforts have resulted in a segment on "The Drew Barrymore" Show, a monthly segment on WFLA's BLOOM syndicated talk show, coverage throughout Tampa Bay's mediums and in markets such as Long Island, NY. Assisting in current development of podcast.

Served as global spokesperson for all brands including IRONMAN, IRONMAN 70.3, Iron Girl and IRONKIDS. Worked collaboratively with executive teams to rebrand half-series, launch Iron Girl and IRONMAN Foundation to include visibility, media relations and corporate campaigns. Played a key role alongside stakeholders during sale to private equity group handling all press materials and reputation management. Oversaw high-profile events in locations such as Hawaii, Canada and Austria in addition to leading an inaugural PR summit in Germany with all global media staff to drive greater continuity and corporate best practices. Tenure highlights include:- Led media efforts to promote Emmy-award winning broadcast on NBC- Managed all media materials via print resulting in placements/quotes in USA Today, The New York Times, Sports Illustrated, US Weekly, The TODAY Show, BBC, to name a few. - Led crisis communications/risk mitigation plans for all events and handled incidents on-site such as natural disasters and doping. - Managed all press conferences for World Championship events with more than 500+ worldwide journalists demonstrating multi-cultural adaptabilities and leadership. - Served as point person for all celebrity media involvement including publicists and managers, sports teams and government/federal agencies. Celebrities included world renowned chefs, stylists, reality TV stars, astronauts, Navy SEALS and more.- Worked collaboratively with sales/mktg departments to integrate partners such as TIMEX, PowerBar, Subaru, Cannondale and Active.com.