Blair Salt Email & Phone Number

Sacramento, California, United States

Serves as the primary written content creator for the museum and drafts/edits material for external communication channels including publications, website, blog, social media, and email. Helps develop the museum's communications strategy and approach, and ensures all published content is consistent and adheres to the museum's brand, tone, and voice. Collaborates with Marketing team and other departments to ideate and execute new content types, improve on existing formats, maximize all content efforts, and ensure priorities are met through planned and responsive marketing content. Drafts copy for paid social media campaigns with guidance of Marketing Director and monitors, optimizes, and reports on performance of all communication activities using analytics tools available. Also fosters relationships with local partners, influencers and community via assigned communication channels.Key Achievements:✦ Increased email open rates from 33% to 44% in 9 months, driving admission and program attendance.Created and implemented an internal style guide for all written content to maintain brand voice across channels.✦ Developed and executed integrated campaigns across print, email, social, and digital advertising, earning up to $130,000 in a single fundraising campaign.✦Championed staff development and workplace culture by serving on the Staff Development and Sunshine Band Committees.✦ Improved copywriting process for complex projects with multiple collateral pieces and developed an effective calendar to manage overlapping projects without exhausting audiences.

Creator of The DINK Dog Mom, a Dual Income No Kids (DINK) lifestyle blog for childfree women who love their dogs like family. In addition to building and maintaining the website on Wordpress, I research, write, and edit all blog content and maintain a growing email list of subscribers. Key Achievements:✦ Developed + implemented SEO strategy that increased organic blog traffic by 250% in 4 months.✦ Grew an engaged audience to over 7k blog visitors per month, over 6k social media followers, and over 600 email subscribers in 2 years.

San Antonio, Texas Metropolitan Area

Wrote, edited, and provided photographs for blog posts highlighting dog friendly aspects of San Antonio and useful tips for dog owners.

San Antonio, Texas, United States

Promoted to Membership & Visitor Services Manager for excellent performance and professional growth. Wrote and edited copy for email campaigns, acquisition mailers, social ads, newsletters, website, and printed publications to ensure content was engaging, grammatically and factually accurate, consistent in voice/tone, and adhered to style guide. Oversaw membership renewals (print and digital) and connected members with the museum through consistent communication and members-only programming. Spearheaded digital + print campaigns to drive membership sales, generating up to $51,000 in a single campaign.Key Achievements:✦ Effectively managed and grew the Visitor Services and Museum Store team to provide consistent, high-quality customer service and improved processes and internal communications.✦ Directed membership sales campaigns across communication channels, generating up to $51,000 in a single campaign.✦ Coordinated virtual and in-person events for up to 1000 attendees, connecting teens, college students, and members with the museum, even throughout the pandemic.

San Antonio, Texas Area

Created, evaluated, and grew museum programs that balanced community impact with financial sustainability. Wrote and edited copy for event descriptions to drive registration and edited all content produced in Education Department including event materials, lesson plans, website copy, and marketing campaigns. Wrote short-form content for e-newsletter and social media posts. Developed, planned and implemented large annual events including Teen Night (1000 teens) and College Night (200+ college students). Directed and grew the Teen Art Guide program to play a significant role in the museum and offer the teen volunteers opportunities for personal and professional development. Scheduled docent tours for students and adults, supervised the Teacher Resource Center, tracked program statistics to assess impact, handled the Master Calendar for the entire museum, and edited all public content such as lesson plans, presentations, program descriptions, and marketing material. Collaborated with team and other departments to increase revenue and assisted with preparing budgets.

San Antonio, Texas

Worked with educators to ghostwrite virtual lesson plans for Circa 1900: An Art and Humanities Resource. Edited all content to ensure it was consistent, factually accurate, and adhered to McNay style and brand guidelines. Collaborated with web design team to create an interactive format for the lesson plans to live on the McNay website.

San Antonio, Texas, United States

Awarded the Alameda Internship Endowment to pursue this internship. Researched and wrote scripts on selected works by women artists for the McNay audio tour.

San Antonio, Texas, United States

Researched, developed, coordinated, and implemented multiple public programs for Maya: Hidden Worlds Revealed. Spearheaded and managed the “Summer with Maya” Witte Museum camp as Lead Camp Coordinator. Developed and implemented the curriculum for the five-day camp which culminated with a camp-curated exhibition. Managed other Program Presenters and was responsible for overseeing Junior Volunteers on a daily basis.

San Antonio, Texas, United States

Worked with the Interpretive Specialist to generate and implement public programming for Maya: Hidden Worlds Revealed. Developed a reference binder of scholarly information to be used by museum staff. Created the “Maya Moment” gallery talk series and assisted with various other programs as needed, including media outreach for museum camp, exhibition openings, lecture series, etc.

San Antonio, Texas Area

Designed, wrote, and edited winning bid responses to RFPs/RFQs. Coordinated between multiple departments to gather information and produce final bid package. Created and edited internal marketing material such as company profiles, résumés, and flyers, and represented company at numerous marketing events.

San Antonio, Texas, United States

Assisted the Assistant Curator of Latin American Wing, Nancy Fullerton, with accessioning/deaccessioning artifacts, pricing the Pete Cecere collection, exhibition change-outs, Spanish to English translations, filing, and donor acquisitions.

Master Of Arts - Ma, Art History, Criticism And Conservation

Bachelor Of Arts - Ba, Anthropology