Blair Secker Email and Phone Number

• Member of five-person project team tasked with transitioning Western Union (WU) from one to two NMLS numbers and updating the associated legal disclaimer on all consumer-facing materials. Due to modifications to U.S. tax code, the change is projected to save the company over $60 million per year.• Negotiated copy changes with the legal department to ensure compliance without compromising audience engagement and understanding.• Managed, tracked, and submitted project deliverables, such as 42 pieces of refreshed creative that adhered to project requirements, quality, and brand standards.• Collected, analyzed, and summarized project data for status reports and internal communications.• Created, scheduled, and deployed four phases of agent communication through WU payment system software in over 30,000 agent locations.

• Formulated, directed, and coordinated marketing project activities to promote services for print, web, and social media, as well as a quarterly 200-person public event.• Managed the financial cycle of assigned marketing projects, including proposals, purchase orders, and review and approval of vendor invoices.• Leader of a quality improvement project that researched, tested, trained staff, implemented, and sustained the adoption of MailChimp email marketing platform. Adoption of this platform allowed divisions to collect key engagement metrics and tailor correspondence for their community coalitions while maintaining appropriate branding and marketing oversight.• Created project plans, including expectations related to outcomes, scope, schedule, cost, risks, deliverables, communications, and information dissemination.• SharePoint superuser committee member responsible for training colleagues, troubleshooting issues, identifying and implementing new ways to utilize the platform, and encouraging team adoption and usage.• Provided technical support to external partners for DPH toolkits and internal partners for media requests and marketing/public relations training. Most recent efforts included: partnering with the DPH epidemiology and preparedness team to lead a training on infographic creation and exchange best practices to communicate data in a responsible, clear, and actionable way.• Created and nurtured relationships with internal and external partners for communication collaboration. • Built an inclusive communications content contribution team to ensure all major divisions were involved, engaged, and invested in promoting and receiving communication.• Developed, executed, analyzed, and evolved DPH e-mail marketing strategy. Partner audience segmenting and targeting adjustments in 2017-2018 led to an 8% increase in average open rate, 11% higher overall than the industry average.

• Structured partnership programs to allow brands to effectively target clients’ affluent membership bases through experiential, event, digital and print marketing as well as communication through client service teams.• Sourced partnerships and managed the overall program and strategy for private aviation client’s member benefits program.• Part of a two-person team that pitched, negotiated, and closed over $1 million in partnership deals in 2014.• Sourced, hired, trained, and oversaw internship program.

• Built rapport and trust identifying customer needs and incorporating engineers to craft custom cloud solutions.• Engaged business owners in conversations about cloud solutions and translated CBEYOND technologies into business capabilities and processes.

• Provided support and solicited sales to entrepreneurs forming small businesses or interested in intellectual property products.• Explained business entity formation options and potential consequences to customers.• Led team as #1 performer in trademark cross-sell for multiple months – Q1/Q2 2013.• 52.5% Gold (top package) Sell-In on LLC formation for 2013.• Met 100% of sales gating items.

•Designed and implemented 3 social media marketing strategy/projects to expand community:• Environmental focus• Twitter formation• List Management for different media sources• Wrote and pitched media sources on stories and conducted follow ups• Created and managed Twitter account to expand exposure and provide additional notification to nutritionists and doctors about upcoming expanded education classes• Engaged community partners in collaborative conversations• Contributed and engaged in patient discussion groups to understand the patients' position, what led to successful dieting/weight management and how to better reach potential new patients