Sarah Blair Email & Phone Number

Liverpool, Gb

- Full responsibility for the development & deployment of a new WordPress site featuring redrafted copy, improved UX and updated branding. Delivered securely and to a tight project timeline (Delivered Aug 2024)- Responsible for creation and delivery of organic search channel experiences, developing SEO recommendations, capabilities and content proposals to relevant stakeholders to ensure a seamless end-to-end experience- Designed and implemented a new SEO strategy resulting in an 8.6% increase in organic impressions, +56% increase in the number of organic keywords on site and +13.5% increase in clicks from organic sources- Ownership of digital communication strategy based on user experience, delivering integrated marketing campaigns and initiatives focused on generating revenue, cross-sell and customer retention- Manage the website including day-to-day performance and analysis, focused on CRO to drive lead generation - increased sessions from new users +35% YOY within the first six months.- Ensure site security working in collaboration with IT stakeholders in addition to managing content production and website design with in house team and partner agencies- Oversee multiple agency relationships including digital and SEO partners, ensuring optimum performance and VFM- Identify opportunities for sector-specific campaigns supported by paid search and paid social

Liverpool, England, United Kingdom

- Managed a team of three and was responsible for planning, coordinating and ensuring the secure deployment of a replatformed Drupal 9 based site in December 2022- Oversaw all digital marketing work requests ensuring turnaround times were in line with SLAs and that direct reports were empowered and supported to deliver quality content- Recommended new and improved ways to enhance UX across all client facing digital marketing channels including web, email and social, briefing in the appropriate digital agencies to action these changes and monitoring their efficacy - Managed firm-wide stakeholder relationships and web development/change requests in an international business operating in 6 jurisdictions - Implemented and drove SEO strategy focusing on both content optimisation and technical improvements, resulting in a 15% increase in web lead generation- Lead on ecommunication deliverables including analysis/reporting, split testing and iterative improvements to regular sends- Supported the development and deployment of digital advertising across business groups (focusing on paid search and LinkedIn ads/inMail) in collaboration with comms team- Produced suite of bespoke PowerBI dashboards to monitor digital and campaign specific performance

Warrington, England, United Kingdom

- Senior position within the wider marketing team, responsible for liasing with stakeholders- Created and managed digital adverts including LinkedIn & Google AdWords- Implemented social media strategy across all platforms- Managed website redesign alongside agency support - Increased leads through all digital channels- Supported sales through the implementation of automated nurture campaigns and CRM management (HubSpot)- Introduced link building to drive improved SEO performance- Supervised creation of images and videos for the brand on social media as well wider content and copy- Delivered email marketing campaigns and external newsletters, being responsible for approving copy and design- Created innovative and highly targeted offline campaigns with individualised landing pages resulting in maximum ROI for the bussiness- Monitored campaign success, responded to immediate requirements for change and made recommendations on how to improve future campaigns- Arranged and managed virtual and physical events both in house and as part of wider conferences and tradeshows- Developed industry relationships to create new opportunities for marketing, advertising, and engaging with potential customers- Managed sponsorship opportunities- Created entries for relevant awards (shortlisted for CNAs 2021)- Supported wider team with their activities and ad hoc design work- Worked alongside the Sales team to support account-based marketing activities and other sales initiatives - Edited and delivered internal communications

Southport, England, United Kingdom

Gwangju, Gyeonggi-Do, Korea

Southport

Stockport, United Kingdom

Bachelor Of Science (Bsc) Hons, Fashion & Textile Retailing

130 Hour Tefl Course

Qcf, Leadership & Management, Level 3

Award In Direct & Digital Marketing, Direct & Digital Marketing

Btec National Diploma, Art & Design, Triple Distinction

Gcse, A*-B