Blair Austin Email & Phone Number

United States

Dayton, Oh, Us

Home Care Network is a comprehensive home care agency whose clinicians and aides that use the same technology and expertise as leading medical facilities to deliver exceptional care and case management to patients and their families in their own home.

Marketing strategy and performance, talent acquisition, and organizational development for healthcare companies. Focused on growth marketing, consumer engagement, sales enablement, brand familiarity and favorability, recruitment marketing, talent acquisition, and employer branding.

Schaumburg, Il, Us

As a leading EMR technology and services partner, we help our pre- and post-acute health care clients improve the value and quality of care they deliver while maximizing business performance. Providing solutions that enable better outcomes, stronger connections, and higher satisfaction of care administrators, clinicians, and care providers ultimately improves the quality of life and healthcare experience of their patients on their terms.

Effingham, Il, Us

Heartland Dental is the largest dental support organization (DSO) in the U.S., providing non-clinical and administrative support to 1,800+ affiliated dental offices and +16k employees.

Retained post-acquisition as Contractor to lead discovery and consult on defense strategy for major marcom lawsuit requiring dedicated management. Hired and managed up to 18 direct reports, overseeing marketing, IT, and business operations research. Directly advised CEO, executives, and outside legal counsel on scope and strategy. • Deep understanding of TCPA law, consumer privacy restricting marketing via voice calls, SMS texts, and fax; GDPR and equiv. consent and release compliance.

Conshohocken, Pa, Us

Post-acquisition, joined ABC corporate marketing team to lead new, post-acquisition integration initiatives for our primary, secondary, and specialty pharmaceutical wholesale businesses ($65B) with and across multiple ABC Corporate and business unit Marketing teams and our integration team. Managed 5 professionals, 15+ agency partners, and portfolio of 40+ programs and services. Special focus on data and martech integration, commercialization strategy, and rebrand and market entry strategy for merged generic drug distribution company, SmartSource. Led customer retention and brand transition campaigns as well as the H. D. Smith brand sunset following the acquisition. Defined new value proposition, messaging, and customer segmentation strategy for our newly-blended and future offerings.

Conshohocken, Pa, Us

Built and led our enterprise marketing team and initiatives across 6 healthcare business segments, totaling ~$5B in annual revenue. Responsible for revenue growth through customer acquisition and retention, cross selling into existing customer base, and program portfolio success, inclusive of: brand, message & market strategy; customer acquisition and retention; customer experience; martech platforms & data incl. ecommerce, web, CRM, marketing automation; key channels & tactics incl. advertising, content, events, email, media; programs & solutions; sales enablement; marketing operations & metrics; budget and resource management.Broad marketing leadership across multiple upstream and downstream healthcare businesses: > Primary, secondary, and specialty pharmaceutical distribution to independent retail pharmacies, specialty pharmacies, pharmacy chains, health systems, clinics, LTC providers, GPOs, and buying groups> Specialty practice solutions including clinical trials> Medical supplies & equipment (HHC & DME)> Pharmacy and value-based care programs & services> Retail Pharmacy Programs & Solutions (B2B and patient-facing)> Pharma 3PL for manufacturers> PSAO> Mfg’r solutions including brand, specialty, & generics marketing, clinical trials, market access, and patient support services> Enterprise solutions and marketing strategies

St. Louis, Mo, Us

2014 President | 2015 Past President | 2016-2018 Board Member at LargeDevoted exclusively to business-to-business marketing, we connect business marketing professionals with the kind of knowledge, people and programs that make achieving their companies' objectives more efficient and effective. We host the business marketing community, and offer ways for them to learn, know, and grow in the discipline of B2B marketing.

Jacksonville, Us

Established first Marketing department and marketing operations framework. Created annual and long-term marketing strategies for our corporate brand, 4 unique business divisions (expanding one into international markets), and 10 regional retail and SMB stores. > Key industries served included industrial/manufacturing, medical/healthcare, science-related, and agricultural. Business owner for marketing strategy, development, and operations. As a member of the Executive Committee, addressed high level issues with other decision makers on business goals and results, as well as building and aligning initiatives with culture, operations, and customer/buyer expectations. Strong partnership with sales team to secure new and renewal business through field sales support and marketing channels.Project Leader for our 2013 Salesforce.com implementation and sales team adoption.Led diversified research and discovery initiatives for all BUs and divisions, leading to new and revised business solutions, product mix adjustments, strategic partnerships, market expansion (organic and acquisition), and related internal changes.

Atlanta, Georgia, Us

Successfully developed, implemented new fund development program to better recruit and cultivate large corporate and private partners; providing much needed marketing incentives throughout plan.Business Development through donor nurturing and pitches, PR, advertising, and brand management; initiated strong media and community social connections community, immediately increased brand presence. Coached staff, board, and volunteers on strategic plan and new fund development objectives.

Decatur, Il, Us

Led marketing & PR across all companies; reported to VP-Administration and worked closely with ownership, company Presidents, and Division Directors.Developed and supervised all marketing, advertising, communication, and PR strategies and plans. >Supported launch of 3 new companies, including branding and communication.Managed all marketing operations and activities, including events and major RFPs.

Consulted with array of clients (government, commercial, educational, industrial, medical) on communication method design and content, PR, market research, branding, and repositioning.Compiled and recommended unique media and copywriting solutions for local and national campaigns; integrated online and alternative brand reinforcement methods to accommodate challenging client budgets.

Us

Committee Clerk Intern for the Illinois House of Representatives: 2003-2004Illinois Department of Financial & Professional Regulation (Office of Banks & Real Estate): 2002Illinois Department of Corrections: 2001