I help practice owners attract the right team members, build their teams, and get more of their precious time back.It started with helping private practice owners get more clients. In doing so, we realized that new clients were approaching them...but the practice was turning them away.This surely wasn't intentional. Why would a practice spend thousands to attract new clients, have them approach the practice interested in services, and then the practice send them away?The answer is always in the PEOPLE.We saw it time and time again. Private practices had a team in place, but not the RIGHT team.That's why we developed Beyond Just You. No, we are NOT just another recruiting agency. We've created a PROVEN process that connects practice owners with the veterinary talent that is best for their specific practice.Discover how we've turned the recruiting industry completely upside down - Discover how we can offer modern recruiting with personalized care to you.

I lead the marketing strategy for the company that is trailblazing how organizations recruit and hire top-tier talent.Combining traditional recruiting tactics with cutting-edge marketing strategies, we've developed a 12-step process for guaranteeing a perfect match every time...all while providing you the most tailor-made experience on the market.Every day, I'm driven to redefine marketing in the recruitment industry resulting in an unforgettable experience for our candidates and clients.

Having a child during a pandemic and in a foreign country was a challenging and extremely rewarding experience.

Getting veterinary practices their ideal clients like clockwork.

- Created marketing and PR plans to develop new air service and increase inbound passengers- Implemented international campaigns to build DFW brand awareness

- Led international marketing and PR efforts to increase inbound passengers - Developed demand marketing and PR plans for execution in Asia and Latin America- Managed 4 representation agencies covering 40+ countries worldwide- Directed strategic marketing campaigns, special events, and tradeshows for B2B and B2C- Oversaw cooperative campaigns with airline and local tourism partners- Implemented sales promotion in China resulting in 9% increase in market share- Spearheaded sales incentive in Mexico resulting in 17% YoY increase in flown passengers- Planned and managed development of custom CRM system resulting in 45% decrease in response time and $15k annual savings

- Pioneered marketing strategy for Executive MBA Program while building SMU Cox brand equity- Partnered with creative agency and Cox programs to develop campaigns and timelines- Utilized consumer insights research for driving brand value and applying program re-structure- Built email campaigns and digital content throughout recruiting cycle- Responsible for planning and logistics of classes and events for 160 students- Served as key liaison with prospective students through recruiting campaigns- Managed student requests to fulfill #3 global ranking by Bloomberg BusinessWeek- Conducted monthly formal business presentations/information sessions to prospective students- Lead students on 10-day academic global studies trip in two countries- Liaised with current and former students to implement new networking activities- Developed 2-day conference for 50 Executive MBA Council members (faculty/staff at peer schools) regarding current industry trends- Utilized consumer insights research for driving brand value- Created and implement annual 3-day new student orientation for ~85 students- Spearheaded recruiting data management project for 11 graduate programs- Scripted and directed student video that won 1st place at the global Executive MBA Council conference

- Established a highly personalized service to guests in a luxury hotel as first point of contact - Managed customer relations to maintain guest satisfaction of #1 hotel in Dublin- Scheduled reservations and allocated space for 123 guest rooms and 19 suites- Drove cross-selling hotel amenities including 3 restaurants, 2 bars, room service and spa services- Controlled invoice system working directly with accounting director

- Managed 41 different retail brands by creating marketing campaigns and advertising materials- Designed and produced marketing collateral including brochures, newspaper ads, table tents, banners and logos- Prepared and conducted weekly resource booths and presentations for incoming students and parents- Pioneered new creative campaigns semi-annually for all retail outlets

- Worked directly with owner on planning and implementing events from ideas to day-of execution- Communicated with vendors and clients on a daily basis- Maintained timeline for day-of events and guided crisis control