Blair De Jong 🥞 Email & Phone Number

California, United States

San Francisco, California, Us

Mountain View, California, Us

Mountain View, California, Us

Calgary, Alberta, Ca

Consulting practice focused on e-commerce, digital marketing and website design & development

Calgary, Alberta, Ca

Canada's leading outdoor active lifestyle retailer online* Responsible for conversion optimization, customer lifecycle email marketing and promotional campaigns* Led cross-functional website redesign project across Design, Development, Marketing and Ecommerce to generate a 28% annual lift in conversion rate* Generated email list-building campaigns to grow email database over 150K subscribers* Developed customer lifecycle program to nurture leads from acquisition to conversion using segmentation and targeted lifecycle messaging* Developed campaign strategy and promotional campaign calendar in collaboration with Purchasing, Marketing and Operations. * Delivered 46% annual revenue growth as a result of conversion optimization, customer lifecycle programs and promotional campaigns* Successfully recruited and grew Ecommerce team from 1 to 4 headcount in 6 months* Received "Most Revenue Generating Campaign" from 2014 Bronto Summit Commerce Marketing Awards

Seattle, Washington, Us

Leading provider of digital media worldwide* Continued to grow and expand North American affiliate program for Getty brands - Getty Images, iStockphoto, Thinkstock and Photos.com * Developed and managed $4M+ online media budget across affiliate, display and retargeting channels* Partnered with media agencies to establish incremental revenue measurement from online display and retargeting campaigns* Increased return on investment from below break even to above 3x on every $1 ad spend* Successfully recruited and managed Online Media Specialist to handle media planning and buying, day-to-day ad operations and campaign reporting and analysis

Seattle, Washington, Us

* Responsible for growing the North American affiliate program for the flagship Getty brands - Getty Images, iStockphoto, Thinkstock and Photos.com* Delivered significant year on year revenue growth for Getty (+48%), iStockphoto (+69%) and Thinkstock (+66%) affiliate programs* Successfully recruited 1,000+ affiliates across all four brands by partnering with leading affiliate networks LinkShare and Linkconnector* Produced break through affiliate program cohort analysis to demonstrate incremental value from customers referred by affiliates and redeemed a coupon* Published article "Do Coupons Add Value to Your Business?" in FeedFront Magazine - a leading publication in the affiliate industry* Presented "B2B Coupon Affiliates - Cohort Analysis Results" at Affiliate Summit West 2013 - the world's largest affiliate conference

Calgary, Alberta, Ca

The web's original source for royalty-free stock images, media and design elements* Grew affiliate program revenues by more than double (+214%) to over seven figures monthly* Increased affiliate program return on investment to over 10x for every $1 in commissions paid out* Produced marketing dashboard nicknamed "The Blair Report" to highlight key performance indicators on acquisition, conversion and retention by channel and by country* Developed and championed methodology to measure incremental revenue delivered from online marketing campaigns* Managed 1 direct report responsible for database queries, campaign reporting and analysis

San Francisco, Us

Seed stage startup funded by Arizona Bay Technology Ventures* Raised $200K seed startup capital to produce CloudSponge product* Directed all company operations including customer service, marketing, operations, product development and sales* Managed operating budget and prepared financial P&L reporting to executive board* Lead virtual workforce of 3 software engineers and 1 sales representative* Implemented Customer Development model to rapidly integrate customer feedback into product development lifecycle* Generated 1,000+ new B2B customers in 12 months using online marketing channels including affiliate partners, search engine optimization, pay per click advertising and social media

Us

Innovation capital firm providing outsourced technology, business strategy services, and startup capital* Supported $5M venture capital fundraising with compelling business cases for 12 startup ideas* Managed client relationships and web development projects in an agile environment* Provided technical and business consultation services including business analysis, financial modeling, online marketing, project management, vendor selection and website design* Established due diligence framework to analyze and vet investment ideas

London, London, Gb

World’s largest online independent money transfer business processing billions of dollars each year* Led international, cross-functional teams to consolidate operations, unify business processes and deliver merchant solutions post-merger between NETELLER e-wallet and Netbanx payment gateway business units* Implemented, trained, and supported Salesnet CRM software for 15 users in Sales and Marketing* Recommended new reseller channel strategy to expand NETELLER e-wallet merchant business* Designed straight through processing solution to integrate NETELLER and Netbanx into a unified payment suite to be cross-sold between both merchant business units

London, London, Gb

* Led large-scale technology migration to move NETELLER’s 1,800+ merchants from legacy Cold Fusion platform to next generation Java platform* Recovered $1.6M in lost revenue through revenue recovery tool offered by next gen platform* Delivered $96K in annual cost savings by retiring legacy platform* Represented NETELLER as technical subject matter expert at international tradeshows in London, United Kingdom (ICE 2007, 2008) and Barcelona, Spain (EiG 2008)

London, London, Gb

* Developed ground-breaking revenue forecast model to enable C-level executives to accurately predict revenue based on key business drivers* Delivered 100% to $180M revenue target (2005), 96% to $280M revenue target (2006)* Developed executive dashboard to “connect the dots” between key performance indicators* Advised C-level executives on key revenue generating business decisions

Vancouver, British Columbia, Ca

Canada’s #2 telecommunications company providing wireline and wireless products and services* Developed sales compensation model to motivate revenue generation from 1,200+ frontline CSR’s across TELUS call centres* Delivered 96% to $100M+ incremental revenue target (2004)* Delivered 100% to 325K high speed Internet subscribers target (2004)* Granted Business Analyst position following successful engagement as Sales Manager* Promoted from CSR to Manager in less than 2 years following superior sales results