Blair De Jong π₯ Email and Phone Number
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Blair De Jong π₯ phone numbers
Blair de Jong is an e-commerce & digital marketing strategist with over 14 years experience working with B2C, B2B and SaaS companies. He's passionate about helping businesses grow their web traffic and sales online. His pragmatic, analytical approach gives him the unique ability to solve problems with compelling, turnkey solutions. Blair works with companies to: - Build e-commerce platforms that sell services, consumer goods or digital products- Define strategic roadmaps for online marketing campaigns and product development- Drive traffic that converts into customers through online marketing activities- Analyze KPIs to enable data-driven decisions on digital marketing programs, conversion funnels, channel attribution and marketing mix to maximize ROI and increase customer lifecycle valueBlair has helped companies generate thousands of new customer acquisitions yielding $25M in new incremental revenue ranging from startup to large corporations including Getty Images, iStockphoto, TELUS, Optimal Payments, Live Out There, Car & Driver, Quirky and CloudSponge amongst others. Blair works well with organizations that:- Think outside the box and disrupt the status quo with innovation- Put the customer first, product second to find product-market fit- Rely on data-driven decision making to lead and guide strategy- Recognize marketing is both an art and science to communicate your online brand- Embrace a test and learn path to successIf you need help growth hacking your business, let's connect!Specialities:- Ecommerce Strategy- Product Management- Online Marketing Programs- Multi-million Dollar Budget Forecasting & Reporting- Email Service Provider & Email Marketing - Transactional, Batch & Blast, Lifecycle- Display & Retargeting Media Buying Campaigns- Affiliate Networks & Affiliate Program Management- Pay Per Click Advertising- Search Engine Marketing- Keyword Research- A/B & Multivariate Testing- Conversion Rate Optimization- Web Analytics
Bairesdev
View- Website:
- bairesdev.com
- Employees:
- 3109
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Director, Abm (Account-Based Marketing) And ReactivationsBairesdevCalifornia, United States
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Associate Director, Paid Growth & OperationsBairesdev Mar 2022 - PresentSan Francisco, California, Us
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AdvisorWorkling Mar 2022 - PresentMountain View, California, Us -
Head Of GrowthWorkling Jun 2021 - Mar 2022Mountain View, California, Us
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Principal | Digital Marketing StrategistBdot Inc. Aug 2008 - PresentCalgary, Alberta, CaConsulting practice focused on e-commerce, digital marketing and website design & development -
Manager, Customer EngagementRΓΌmi Jan 2018 - Jun 2021Calgary, Alberta, Ca -
Director, E-CommerceLive Out There Mar 2013 - Jan 2015Canada's leading outdoor active lifestyle retailer online* Responsible for conversion optimization, customer lifecycle email marketing and promotional campaigns* Led cross-functional website redesign project across Design, Development, Marketing and Ecommerce to generate a 28% annual lift in conversion rate* Generated email list-building campaigns to grow email database over 150K subscribers* Developed customer lifecycle program to nurture leads from acquisition to conversion using segmentation and targeted lifecycle messaging* Developed campaign strategy and promotional campaign calendar in collaboration with Purchasing, Marketing and Operations. * Delivered 46% annual revenue growth as a result of conversion optimization, customer lifecycle programs and promotional campaigns* Successfully recruited and grew Ecommerce team from 1 to 4 headcount in 6 months* Received "Most Revenue Generating Campaign" from 2014 Bronto Summit Commerce Marketing Awards
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Online Marketing ManagerGetty Images Oct 2012 - Mar 2013Seattle, Washington, UsLeading provider of digital media worldwide* Continued to grow and expand North American affiliate program for Getty brands - Getty Images, iStockphoto, Thinkstock and Photos.com * Developed and managed $4M+ online media budget across affiliate, display and retargeting channels* Partnered with media agencies to establish incremental revenue measurement from online display and retargeting campaigns* Increased return on investment from below break even to above 3x on every $1 ad spend* Successfully recruited and managed Online Media Specialist to handle media planning and buying, day-to-day ad operations and campaign reporting and analysis -
Affiliate Marketing Manager, AmericasGetty Images Jan 2012 - Sep 2012Seattle, Washington, Us* Responsible for growing the North American affiliate program for the flagship Getty brands - Getty Images, iStockphoto, Thinkstock and Photos.com* Delivered significant year on year revenue growth for Getty (+48%), iStockphoto (+69%) and Thinkstock (+66%) affiliate programs* Successfully recruited 1,000+ affiliates across all four brands by partnering with leading affiliate networks LinkShare and Linkconnector* Produced break through affiliate program cohort analysis to demonstrate incremental value from customers referred by affiliates and redeemed a coupon* Published article "Do Coupons Add Value to Your Business?" in FeedFront Magazine - a leading publication in the affiliate industry* Presented "B2B Coupon Affiliates - Cohort Analysis Results" at Affiliate Summit West 2013 - the world's largest affiliate conference
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Marketing Manager, Affiliates & AnalyticsIstockphoto Apr 2011 - Dec 2011Calgary, Alberta, CaThe web's original source for royalty-free stock images, media and design elements* Grew affiliate program revenues by more than double (+214%) to over seven figures monthly* Increased affiliate program return on investment to over 10x for every $1 in commissions paid out* Produced marketing dashboard nicknamed "The Blair Report" to highlight key performance indicators on acquisition, conversion and retention by channel and by country* Developed and championed methodology to measure incremental revenue delivered from online marketing campaigns* Managed 1 direct report responsible for database queries, campaign reporting and analysis -
Director, Customer DevelopmentCloudsponge Mar 2009 - Apr 2011San Francisco, UsSeed stage startup funded by Arizona Bay Technology Ventures* Raised $200K seed startup capital to produce CloudSponge product* Directed all company operations including customer service, marketing, operations, product development and sales* Managed operating budget and prepared financial P&L reporting to executive board* Lead virtual workforce of 3 software engineers and 1 sales representative* Implemented Customer Development model to rapidly integrate customer feedback into product development lifecycle* Generated 1,000+ new B2B customers in 12 months using online marketing channels including affiliate partners, search engine optimization, pay per click advertising and social media -
AssociateArizona Bay Sep 2008 - Apr 2011UsInnovation capital firm providing outsourced technology, business strategy services, and startup capital* Supported $5M venture capital fundraising with compelling business cases for 12 startup ideas* Managed client relationships and web development projects in an agile environment* Provided technical and business consultation services including business analysis, financial modeling, online marketing, project management, vendor selection and website design* Established due diligence framework to analyze and vet investment ideas -
Solutions ManagerOptimal Payments (Formerly Neovia Financial Plc) Jan 2008 - Aug 2008London, London, GbWorldβs largest online independent money transfer business processing billions of dollars each year* Led international, cross-functional teams to consolidate operations, unify business processes and deliver merchant solutions post-merger between NETELLER e-wallet and Netbanx payment gateway business units* Implemented, trained, and supported Salesnet CRM software for 15 users in Sales and Marketing* Recommended new reseller channel strategy to expand NETELLER e-wallet merchant business* Designed straight through processing solution to integrate NETELLER and Netbanx into a unified payment suite to be cross-sold between both merchant business units -
Sales EngineerOptimal Payments (Formerly Neovia Financial Plc) Jun 2006 - Dec 2007London, London, Gb* Led large-scale technology migration to move NETELLERβs 1,800+ merchants from legacy Cold Fusion platform to next generation Java platform* Recovered $1.6M in lost revenue through revenue recovery tool offered by next gen platform* Delivered $96K in annual cost savings by retiring legacy platform* Represented NETELLER as technical subject matter expert at international tradeshows in London, United Kingdom (ICE 2007, 2008) and Barcelona, Spain (EiG 2008)
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Senior Business AnalystOptimal Payments (Formerly Neovia Financial Plc) Apr 2005 - May 2006London, London, Gb* Developed ground-breaking revenue forecast model to enable C-level executives to accurately predict revenue based on key business drivers* Delivered 100% to $180M revenue target (2005), 96% to $280M revenue target (2006)* Developed executive dashboard to βconnect the dotsβ between key performance indicators* Advised C-level executives on key revenue generating business decisions
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Business Analyst / Sales Manager / Sales Team Leader / Customer Sales RepresentativeTelus Communications Dec 2001 - Mar 2005Vancouver, British Columbia, CaCanadaβs #2 telecommunications company providing wireline and wireless products and services* Developed sales compensation model to motivate revenue generation from 1,200+ frontline CSRβs across TELUS call centres* Delivered 96% to $100M+ incremental revenue target (2004)* Delivered 100% to 325K high speed Internet subscribers target (2004)* Granted Business Analyst position following successful engagement as Sales Manager* Promoted from CSR to Manager in less than 2 years following superior sales results
Blair De Jong π₯ Skills
Blair De Jong π₯ Education Details
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Devry Institute Of TechnologyElectronics Engineering Technology
Frequently Asked Questions about Blair De Jong π₯
What company does Blair De Jong π₯ work for?
Blair De Jong π₯ works for Bairesdev
What is Blair De Jong π₯'s role at the current company?
Blair De Jong π₯'s current role is Director, ABM (Account-Based Marketing) and Reactivations.
What is Blair De Jong π₯'s email address?
Blair De Jong π₯'s email address is bl****@****ail.com
What is Blair De Jong π₯'s direct phone number?
Blair De Jong π₯'s direct phone number is +1.855.577*****
What schools did Blair De Jong π₯ attend?
Blair De Jong π₯ attended Devry Institute Of Technology.
What are some of Blair De Jong π₯'s interests?
Blair De Jong π₯ has interest in Children, Deals, Group And Other, Calgary, Dropbox, Cloud Backup Services, Science And Technology, Remote Backup, Getty Images, Coupon Aggregation.
What skills is Blair De Jong π₯ known for?
Blair De Jong π₯ has skills like E Commerce, Online Marketing, Digital Marketing, Email Marketing, Product Management, Analytics, Seo, Web Analytics, Online Advertising, Affiliate Marketing, Sem, Strategy.
Who are Blair De Jong π₯'s colleagues?
Blair De Jong π₯'s colleagues are Noel Jimenez, Felipe Ordonez, Nahuel Nostrala Hatz, JosΓ© Santos, Natalia Moreno, Marcos Conci, Rafael Souza.
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