Blair Dreger Email & Phone Number

Calgary, Alberta, Canada

- Oversee the management and optimization of Google AdWords, Facebook, Instagram Ads and Internet Listing Sites- Perform website updates, optimization, backlinks, and implement the SEO strategy- Manage Google My Business pages and online reputation for all communities- Research market trends and analytics to create effective marketing strategies- Collaborate with various internal teams to analyze existing marketing data and develop comprehensive reports- Remain up-to-date on industry and competitor advancements to set benchmarks and provide suggestions- Design processes and reporting templates to collect and consolidate data, while reviewing historical and future KPIs- Create detailed reports on lead volume, customer experience, market trends, and competitor performance- Collaborate with the marketing team to formulate and execute well-informed strategies

Calgary, Canada Area

- Organized the creation and application of digital sponsorship activations for an extensive portfolio of NHL, CFL, WHL, AHL & NLL sponsors (240+)- Developed sponsorship content strategies across all digital platforms to fulfill contract obligations and ensure sponsor satisfaction- Facilitated communication between internal departments and external stakeholders to maximize alignment throughout campaign lifecycle- Constructed detailed reporting on program summaries- Analyzed industry trends, leading to expanded content and sales opportunities via social platforms, websites and ad placements- Facilitated 15+ million ROS and pre-roll ad impressions per annum across five teams' websites - Assisted with internal paid social media budget - Directed sponsored social content for the 107th Grey Cup Festival, ensuring all on-site sponsors were extensively highlighted for enhanced brand exposure - Educated colleagues on third-party programs and digital best practices

Calgary, Canada

- Developed franchise marketing campaigns to meet sales objectives - Created content on club digital channels (Website, Facebook, Instagram, Twitter, YouTube) - Generated sales and promotions reports - Executed all aspects of event planning and logistics - Produced print and digital graphic designs - Managed promotional budgets - Implemented email and text marketing initiatives - Adopted other duties in Human Resources, Information Technology and Maintenance capacities

Western Canada

- Led on-site teams at various high-profile events throughout Western Canada (Health, Sports and Life Expo, Vancouver Marathon, Whistler GO Fest, Home & Garden trade shows, Spartan Races, Mud Heros, Ironmans, Banff Gran Fondo, Primetime NFL bar nights)- Represented brands including Labatt, Coca-Cola, Hershey's and Clif Bar with purpose of generating immense brand awareness and product knowledge, leading to future sales- Overlooked experiential, retail and guerilla marketing campaigns - Coordinated event logistics, execution and data analysis to ensure continuous improvement - Created strong product impressions through direct communication with consumers

Alberta, Canada

- Traveled throughout rural Alberta enhancing community response to Axia Fibre Optic Internet - Generated hot leads through direct interaction with residents and businesses - Assisted in all facets of event set-up/tear-down, promotion and logistics - Ensured all consumers were well-educated regarding client products/services

Bachelor’S Degree, Sports Management, 5.93 Gpa Out Of Possible 7 Under Australian Grading System

Activities and Societies: Member of the Griffith University Academic Excellence Society.

Business Administration Diploma, Marketing, 3.61 Gpa Out Of Possible 4 Under Canadian Grading System