Blair Early Email & Phone Number

Detroit, Mi, Us

Dearborn, Michigan

Presenting the history of the United States Forest Service to guests using historically accurate artifacts, stories, and people. Focus on the significance of the agency's creation in 1905 as well as its lasting impact on the country through present day. Special attention given to ordinary people doing extraordinary things in the time period help make the story of the early Forest Rangers relatable to everyone. Developing and expanding the program has become a higher priority over the past four years. I spearheaded the Forest Ranger's presence during our December Holiday Nights program focusing on responsible logging and re-forestation as well as giving the program additional exposure during a time where there be none. Additionally added new presentation priorities as well as increasing accessibility to the Forest Ranger during the summer months by adding a physical site to Greenfield Village.

Detroit, Michigan, United States

Collaborated with multiple teams to strategize, develop and execute multi-channel communications to support our clients as well as drive revenue for the business.Help to support new product launches and new features by offering audience, channel and cadence recommendation. This was followed by execution of strategy and finally reporting to senior leadership and key stakeholders.Stood up multi-channel refinance journey which increased client retention and drove $600MM in revenue from serviced portfolio in 2023. This helped stabilize business in a high-rate environment through mutli-team collaboration and executing on marketing strategy focused on converting clients immediately ready to transact.Stood-up advanced multi-channel journey for clients in the market to buy their next home. Successfully served the right client the right message at the right time by leveraging client data, pushing what was possible technically within MarketingCloud and involving multiple teams to insure the best possible experience for clients.Pulled full-funnel metrics weekly to inform senior leadership and key stakeholders of performance of multiple marketing campaigns.

Detroit, Michigan

- Managed $500K annual paid budget with 5 ROAS and $14 CPA- Led lead generation strategy and execution achieving $0.35 cost per lead- Launched and managed influencer marketing campaigns around key product releases and promotions, including facebook, instagram, twitter, and youtubers in addition to bloggers in relevant spaces- Opened advertising on new platforms including Snapchat, Reddit, and podcasts- Moved social media content strategy to focus around video content with the goal of driving engagement and sales- Work with licensing and B2B teams to create relevant campaigns and content - Develop and execute annual social media strategy- Collaborate with creative team to generate content for both organic and paid efforts- Manage relationship with creative agency to insure brand guidelines and ethos were met

• Post daily on all channels, including facebook, twitter, instagram, Google+, Pinterest, and YouTube• Develop and execute social media strategy to maximize engagement and increase followers• Create and execute ad campaigns on all social media channels• Work with brands to create social marketing strategies for co-op plans and product launches to maximize exposure and sales• Report weekly on key metrics, keeping the Internet Marketing Manager and Executive team up to date with relevant information• Identify social media trends and adjust strategy to capitalize accordingly• Collaborate with photo and graphics teams for custom social media content• Assist in planning and executing retail marketing efforts in regards to store events, branding events and promotions• Manage locations for off-site photo shoots paying attention to generate appropriate amount of social media content• Manage $150K annual advertising budget• Research and reach out to social media influencers to aggregate content and grow Moosejaw brand

Madison Heights, Mi

• Manage content to improve search • Assist in the planning and coordination of custom image shoots for over 450 key products• Coordinate with photo team in shooting and editing of eight custom videos per year • Shoot and edit custom video content for Moosejaw events and social media efforts• Manage description entry process to assure they are developed in a timely manner• Assign projects for overseas team to complete daily to maximize productivity • Work 6-18 months ahead to assure content is ready for product arrival• HTML coding of product descriptions and specifications• Format and edit images in Adobe Photoshop to make web ready• Keep up to date with unique products and brand initiatives to ensure quality content exists to support

Madison Heights, Michigan

• Oversee staff of 140+ • Maintain customer service quality standards across phones, e-mail, and livechat• Schedule staff in accordance with projected volume across all departments to maintain appropriate labor spend• Daily reporting on volume, service level, and quality standards• Daily monitoring to ensure quality customer service• Recognize and reward exemplary employees and examples of customer service• Resolve escalated customer issues, collaborating with multiple departments throughout the company as needed to do so

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Ba, Communication

Activities and Societies: Treasurer of Mcdonel Hall government, 2003-2005 MSU Equestrian Team member, 2006-2007, Assistant Coach, 2007