Blair L. Ellison, Ms-Cis, Mba Email & Phone Number

Detroit, Michigan, United States

Southfield, Mi

•Design and manage the websites of large and small businesses and non-profit organizations. These include: Alpha Phi Alpha Fraternity, Inc. (Local & District), Jewel Continuum Foundation: Non-Profit Corporation, and BlairEllison.com.•Maintain proficient knowledge of web design software that include but are not limited to: Weebly, Wix, WordPress, SquareSpace, and Shopify.•Manage social media accounts and create content to be displayed.•Implement Search Engine Optimization (SEO) on all client websites.•Effectively analyze Google analytics for marketing purposes.•Maintain constant communication with clients to ensure customer satisfaction is achieved.•Use Graphic Design tools, such as Adobe Creative Suite, to create promotional materials that suit multiple business needs•Stay current on cutting edge design trends.

Detroit, Michigan, United States

•Collaborates with customers and performs simple rate comparisons to determine the best electric to retain or reacquire customers and ensure that customers are on the best rate•Actively works with customer portfolio to identify business opportunities and customer needs to enhance customer relationships•Coordinates researching and resolving customer's other issues and concerns, including service interruptions, tax issues, and collection related matters•Investigates and resolves customer's electric billing issues/problems/concerns, prepare contracts and tax forms, address changes, change of business name, etc.•Proactively contacts customers regarding products and services the enterprise offers•Proactively establishes and maintains relationships with individuals in other internal departments who directly and indirectly impact and or influence the level of service received by assigned business customers•Develops, Maintains, and manages relationships with customer’s key decision makers by understanding the customer’s operation, energy related applications and needs•Act as single point of contact for assigned customer base that consists of small to medium commercial and industrial companies

Madison Heights, Michigan, United States

•Assisted with configuration, setup and deployment of new computers and printers. •Created and maintained Google email infrastructure.•Developed and managed brand-wide communication platform via social media (Facebook, Instagram, Twitter).•Traveled to support new store openings and addressed issues require corporate presence.•Acted as the subject matter expert for existing technology stack (in-store and brand wide). •Developed and managed internal knowledgebase. •Managed App/Loyalty operations and brand-wide management through social media (Facebook, Instagram, Twitter).•Managed Toast Point-of-Sale (POS) operations and brand-wide management.

Ann Arbor, Michigan

•Managed the implementation and remote configuration of new store projects including point-of-sale(POS) systems, printers, and various other devices throughout the entire lifecycle.•Managed and coordinated the full execution process of franchise opening, standard proceduresand documentation.•Managed team communication with all business partners to ensure projects remained on track.•Validated and verified all data within the new store dashboard.•Executed multiple configuration scripts using SQL Manager to update systems to reflect accurateinformation and data.•Effectively collaborated with team members and franchisees via MS Sharepoint to manage and a fullyfunctional collaboration environment.

Metro Detroit, Mi

-Lead Table Day demonstration events for Best Buy staff-Lead small class room trainings for telecommunications vendors -Routinely train and ensure understanding of retail sales associates on product, brand awareness, and brand image-Set up and manage trade shows to demonstrate Logitech, Jaybird, and Astro Gaming products

Metro Detroit, Mi

-Brand Ambassador for Logitech products in 60 retail locations (Best Buy, Target, Verizon) in the Metro Detroit Area-Build and maintain long-term trusting relationships with retail associates, retail management, and client management-Responsible for product compliance in retail locations and document data into QTRAX tracking system-Ensure product look and display is consistent with protocol and plan-o-gram-Attend required training sessions on assigned products to gain and maintain product knowledge-Routinely train and ensure understanding of retail sales associates on product, brand awareness, and brand image-Set up and manage trade shows to demonstrate Logitech products-Drive sales of Logitech products within retail locations-Manage a team of syndicated representatives to ensure they are aware of tasks they need to complete in Best Buy stores-Responsible for troubleshooting client concerns and facilitating resolutions-Involved in all sales activities, from lead generations through closing the sale

Detroit, Michigan, United States

•Supported General Motors brands with day-to-day activity, coordinating all aspects of social media content and channel planning.•Ensured tasks were managed, coordinated, and executed with quality, great attention to detail and on-time across all General Motors social media channels.•Maintained a broad understanding of all marketing communication disciplines with a specialization in content and social media marketing across paid, owned, and earned media.•Coordinated and owned responsibilities of social media content calendar/assets working closely with cross functional teams, legal, third parties, agencies, and creative teams for key inputs. •Worked with social agency team for timely upload of content through avenues such as Oracle, Hootsuite, and multiple other social media CRM channels to ensure paid and owned content is effectively planned and coordinated.•Proactively informed manager of timelines, key deliverables and potential risks/delays •Lead social media channel management ensuring proper formats and best practices are applied•Coordinated and lead monthly metrics/insights report out meetings with all teams to drive future creative content strategy •Kept up with current and future trends of social media channels and content

Novi, Mi

-Managed and met sales goals for Samsung products-Achieved customer satisfaction, revenue generation and sale goals in line with Samsung’s overall objectives-Personified excellent customer service and supported customers on Samsung devices and products-Assisted customers with Bluetooth connection capabilities in automobiles as well as other multimedia-Consulted with Mobile Team regarding cellular plans for customers on mobile carriers (AT&T, Verizon, Sprint, etc.)-Managed planograms and personalized sales presentations for customers to maximize sales -Prepared Samsung training material for staff, new and experienced users-Assisted customers with the setup of cellular and tablet devices and troubleshoot customer concerns to facilitate resolutions-Instructed Consumer Skills Workshops, presentations and cultivated leads through face to face appointments-Held open forum on Social Media (Facebook, Twitter) to troubleshoot customer issues-Present data based on reoccurring issues for Samsung products

Master Of Business Administration - Mba, Marketing, 3.5

Activities and Societies: National Society of Leadership and Success (ΣΑΠ)Concentration in Marketing

Master’S Degree, Master Of Science, Computer And Information Systems, 3.47

Concentration in Software Management

Bachelor’S Degree, Media And Communication Technology/Telecommunications

Activities and Societies: Associated Student for Career Orientation in Telecommunications (ASCOT)- Member 2011-2012Specialization in Media.

High School, Engineering