Blair Fleming Email & Phone Number

United States

Boston, Massachusetts, Us

Detroit, Michigan, Us

Transferred into Digital Dealership Team after surviving a GM layoff • Organic SEO strategy for 4.2K national dealership websites• Managed dealership website updates in coordination with providers• Validated and onboarded new SEO tools into the digital dealer team• Building out Vender SOW agreements and participating in contract negotiations

Detroit, Michigan, Us

BrightDrop Division of General MotorsEV Commercial Vans, eCarts, and Software• Maintained a $1.2M digital media budget (North America, South America, and EU)• Implemented performance media tech stack, including 1:1 targeting, website personalization, and the Google Suite of tools (Google Analytics, GTM, Search Console & Google Ads) – achieved 70% of all website traffic and 55% of all website conversions• Developed strategic large scale marketing campaigns to showcase product capabilities and benefits to generate more conversions• Owned and ran all Paid Search campaigns (Social/Google Ad/Bing) - $700K annual budget - 75% of all website traffic and 60% of all lead conversions• Started and ran partnership programs (Sponsored Webinars, Industry Reports, Display Ads, and eBlasts) - $250K annual budget• Responsible for all demand generation initiatives and digital marketing strategies, including coordination with external vendors for campaign content creation• Implemented organic SEO strategy for all website pages, new content and technical updates – achieved 30% of all website traffic and 20% of all closed deals• Launched and A/B tested all ad campaigns (Paid Search, Display Ads, website personalization, and targeted TV Ads)

San Jose, California, Us

• Responsible for all digital marketing initiatives and inbound marketing strategies• Created team wide marketing campaign to support brand awareness and lead generation• Responsible for all campaign project planning in Asana• Supported all digital events with social media promotions• Maintained and optimized all Google Ads/Bing search campaigns for maximum conversions• Created organic SEO strategy that contributed to 30% more website traffic

Chicago, Illinois, Us

• Responsible for all digital marketing initiatives• Coordinated with the Content and Product Marketing Teams to launch product campaigns• A/B testing all marketing campaigns in Marketo• Launched all Marketo landing page, email and web personalization campaigns • Set-up, ran, and processed webinars (GoToWebinar)• Owned all GoogleAd campaigns - $250K annual budget• Created website and landing pages through Drupel• Supported sales team and ABM targeted campaigns• Optimized organic keyword integration using BrightEdge• Built an efficient, effective marketing function that consistently grows the pipeline

Chicago, Illinois, Us

B2B series A funded solutions company, providing model operations software to large enterprises to scale and increase the ROI of their AI and Machine Learning investments.• Responsible for all digital marketing initiative, pre and post Series A, helping to grow pipeline and revenue the company• A/B testing all marketing campaigns (SharpSpring, HubSpot)• Set-up, ran, and processed webinars (On24 and Zoom)• Built an efficient, effective marketing function that consistently grows the pipeline • Shaped marketing function including corporate marketing, demand generation, and product marketing through HubSpot• Created website and landing pages through HubSpot• Supported sales team and ABM targeted campaigns through OutReach• Managed and created budget for paid advertising (Social Media and Google AdWords)• Created Google AdWords content strategy• Coordinated with technical team to create educational content and material including webinars, white papers, bylines, and blogs• Maintained vendor relationships including, Conference vendors, Salesforce, PR (N6A), Gartner, Forrester and HubSpot• Lead project manager for entire company re-branding (from Open Data Group to ModelOp) including; website (Wordpress), sales materials, video, colors & logo and branded swag and promotional materials• Responsible for maintaining Docker product documentation pages• Hired and managed summer interns

Deer Park, Illinois, Us

Valgen is a Salesforce consulting partner and Salesforce ISV partner. Delivering data quality and analytics services for sales and marketing in commercial fleet, high tech, finance and insurance. We serve enterprise and mid-market B2B customers worldwide.• Coordinated Valgen.com re-design project (WordPress, Salesforce) platforms• Designed and developed ProsperVue.com website (WordPress)• Set-up Google Analytics and managed Valgen and ProsperVue accounts• Website SEO integration and Google Keyword Planner research• Developed and executed email drip campaigns through Salesforce and MailChimp• Instrumental in helping to create the sales process and coordination• Created, updated and tracked metrics across all marketing activities• Worked with remote development team to shape UI/UX design for Salesforce App ProsperVue• Developed marketing content both written and visual (Illustrator and Photoshop)• Designed presentations and materials for sales team• Crafted Illustrator and Photoshop images for blog, ads and website • Utilize WordPress to maintain website• Maintain Salesforce partner (Chatter), blog and social media channels• Created P&L

• Create blog and web content for clients• Maintain client branding• Research new topics for content

Boston, Ma, Us

JOHNLEONARD is committed to working closely with our employers and employees to build a mutually beneficial, lasting partnership, facilitating exceptional staffing solutions.Our commitment begins with carefully listening to your needs and understanding your objectives. Because of your evolving needs, we continually revise our processes so that we can respond rapidly, effectively, and with greater efficiency.- Responsible for all Digital Marketing- Lead Project Manager on website re-design project. (HubSpot & Bullhorn ATS) platforms- Utilized Adobe Photoshop and Illustrator to create marketing collateral- Maintained vendor relationships and acted as main point of contact with vendors to coordinate website re-design implementation- Created, oversaw and managed internship program- Coordinated with co-workers and implemented the latest in social media to help their job performance- Expand brand visibility through page rank improvement programs: Social Media, off-page SEO, optimized blogs, landing page content and website (Hubspot) platform- Community and social media manager; increased volume of followers around B2B & B2C brand and industry- Generate insights for management team to identify ROI improvement strategies based on lead generation- Author of the JOHNLEONARD Blog and content creation- Responsible for event preparation; production of marketing print materials, photos and event promotion, etc.- Created and monitored Social Media Ad Campaigns (ie. Twitter, Facebook)- Suggest and implement process improvements throughout organization- Trained sales team on topic such as business development, social media, sourcing techniques and automation tools

Boston, Massachusetts, Us

ITT Corporation is a high-technology engineering and manufacturing company that delivers extraordinary solutions to meet life's most critical needs. We are committed to safeguarding our planet's climate, communities and resources, focused on sustainable growth and development, and accountable to our stakeholders and employees, including the communities in which we operate.A great company can be measured by its people. ITT has approximately 40,000 employees — and it is our responsibility to provide a safe workplace and consistent training and development that helps them reach their full potential in a rewarding environment. We strive to make our culture even more inclusive and welcoming.We focus not just on "the numbers," but also on inspiring our people. - (Google, Exalead, Blekko, and Bing) searches.- Develop diversity hiring strategies & project plans.- Acted as a consultant developed and implemented Diversity best practices.- Coordinate ITT’s attendance in career/industry events .- Act as a knowledge expert (SME) in diversity.- Create Excel reports for client presentations.

Boston, Massachusetts, Us

Seven Step Recruiting is an innovative recruitment process outsourcing (RPO) company, helping businesses meet high-volume, high-complexity hiring needs. We deliver recruitment results simply and effectively, with an emphasis on teamwork, measurement, and accountability in every step of the recruitment process. Seven Step is part of the Motion Recruitment Partners family of innovative recruitment companies - Developed client relationship management (CRM) skills by working with key stakeholders to find strategic solutions.- Acted as a consultant developed and implemented best practices across ITT Corporations Talent Acquisition team.- Owner, creator and designer of the branded ITT Corporation Careers LinkedIn page.- Enhanced project management (PM) skills by spearheading projects such as (Diversity Hiring, Special Events, Candidate Outreach Initiatives, etc.) for the client.- Analyzed data through CRM reports and market trends to determine the best plan of action and recommended solutions.- Designed strategic solutions for quarterly review presentations.- Design/create monthly e-marketing campaign to brand ITT jobs to candidates in our talent community. - Proficient in online research using boolean logic for open web (Google, Exalead, Blekko, and Bing) searches.- Utilized social media (LinkedIn, Twitter, & Facebook) to network and search for candidates.- Excel reporting, utilizing data to determine the best course of action for current and future account strategies.

Belmont, Ma, Us

- Production specific research for Animal Planet- Participated in pre-production activities- Transcribing & logging production shots - Working closely and assisting producers on set

London, Gb

- In charge of designing and creating monthly constant contact e-marketing campaigns- Researching analyzing potential clients on job boards- Writing website copy- Assisting on strategic social media marketing