Blair Fewell Email & Phone Number

Miami, Us

Miami, Us

Miami, Us

• Execute full responsibility for national and area accounts of the highest commercial and strategic value to Rap Snacks• Achieve commercial goals with each account through a joint strategic business plan that addresses company goals • Build customer willingness/capability to collaborate with Rap Snacks on key business fundamentals and drivers • Develop multiple working relationships within the customer’s internal and external organization • Coach personnel for continuous performance and leadership development • Collaborate with Region/Area teams to ensure understanding and delivery of Account, Region, and Area goals • Work with personnel to increase their account knowledge • Promote the Company’s platform at all designated customer and trade shows/events • Provide input to marketing programs and platforms that impact their success

Us

• Increased market share 1.59% on RAI growth brand Grizzly in 2015, ranked number 4 of 76 in the Dallas Region for share of market growth.• Increased market share 1.19% on RAI growth brand Grizzly in 2016, ranked number 5 of 76 in the Dallas Region for share of market growth.• Increased market share 2.88% on Reynolds American Inc. growth brand Vuse in 2016, ranked number 7 of 76 in the Dallas Region for share of market growth. • Manage a monthly data analysis tool by incorporating sales data into Microsoft Excel pivot tables utilized by multiple sales divisions. • Created an inventory stock level spreadsheet for accounts using Microsoft Excel V lookup, pivot tables, and historical sales data utilized by multiple sales divisions. • Actively promoting the marketing mix through direct discussions with retailers using analytical proficiency and influencing skills to promote a beneficial business plan for RJRT and retailers.• Call on 120 traditional and nontraditional retail outlets monthly.• Sell and execute national/local brand building marketing programs and initiatives within assigned accounts.• Achieving assigned quantitative and qualitative sales goals and brand building measures.• Building outstanding relationships with store managers/owners by providing expert insights and advice through the development of individual business plans.• Participate in relationship marketing by conducting effective "1 to 1" Consumer Engagements through a thorough understanding of Consumer Marketing Brand Strategies.• Consistently demonstrating the application of company values in all business interactions.

• Estimate food consumption, place orders with suppliers, and schedule delivery of fresh food and beverages.• Manage weekly alcohol inventory and produce mandatory government quarterly ABC reports.• Provide leadership and direction to staff to ensure health and safety standards and liquor regulations are adhered to.• Recruit, hire, and oversee training for restaurant staff.• Maintain employee records and approve time sheets for payroll processing.• Plan and coordinate special events such as weddings, receptions, birthday and retirement parties.• Manage Point of Sale system and entry of software information.• Responsible for accounts payable and receivables functions.• Created promotions including flyers, radio ads, and social media announcements.

• Create and launch e-commerce sector to generate new channels of revenue. • Strategically develop, organize, and execute online sales and marketing strategy.• Design and implement SKU management process to ensure e-business product assortment aligns with physical inventory. • Deliver expeditious logistics of e-business purchases. • Preform e-business customer service in a friendly, timely, and courteous manner resulting in an ideal buying experience. • Produce monthly online performance reports to evaluate sales and buyer activity.• Analyze sales reports to identify and address opportunities of improvement.

Bachelor Of Science (B.S.), B.S. Economics, Minor Information Technology

Bachelor Of Science (B.S.), B.S. Economics, Minor Information Technology