The right marketing mix should work so well that the more you add to it, the more profits you make.Why do so many business owners think that marketing is easy?Why do business owners try to make their own plans based on what their competition does?What is the best mix of search, digital, social and traditional advertising?I use data and research to help advertisers make informed decisions and create a marketing strategy that increases their bottom line.

As a consultant for the largest Toyota Dealership in San Diego, we did a complete teardown of their lead channels to understand the highest revenue opportunities and efficiencies using landing pages, Google AdWords, Yelp, FOX, CBS, iHeart Media, and others to create a finely executed full-funnel marketing plan that continues to outperform its competitors.

Tech & Digital Writer of Business & Start-Ups in San Diego

Grew existing accounts and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales opportunities.Built sales presentations by studying the type of business or service and focusing on their needs.Focuses sales efforts by studying existing and potential size of business.Submits orders by referring to price structure and ratings.Kept management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.Monitored competition by gathering current marketplace information on pricing, products, new products, deliverables, etc.Recommended changes in products, service, and policy by evaluating results and competitive developments.Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.Provides historical records by maintaining records on area and customer sales.Contributes to team effort by accomplishing related results as needed.

Evaluate and help digital department achieve growth:• Design and implement strategies to help KFMB exceed NTR and interactive budgets.• Evaluate current and potential digital systems including current & potential digital product partnerships, reporting, billing, internal communication, inventory management, recaps & checks and balances.• Help create and manage a catalog of current tools and develop pricing for all digital tools & assets.• Create and price custom tools while creating profitable revenue for KFMB.• Identify relevant and emerging media and marketing tools in digital, event, and sponsorships available in the marketing culture and create target consumers.• Leverage my network of media and marketing professionals in order to keep pulse on the marketplace and bring value to KFMB.• Help Digital Department use systems and company resources to accurately project revenues and manage expenses for existing and newly digital tools, and sponsorship opportunities.• Develop custom proposals & work with Digital Department to clearly communicate with Account Executives, other Managers, and Department Heads regarding client presentation, timelines and project management.• Use tools within digital department to create results for clients & accomplishing the marketing objective & enhancing the viewer/listener/user’s overall experience.• Work with multiple people in the Digital Department & Sales to focus on the needs of Account Executives to achieve their individual monthly, quarterly, and annual budgets.

Tech Company building digital marketing solutions.

Blair Giesen is a serial entrepreneur, founder of Zambig, PopChatr and U-T San Diego Startup Scene Column. Join the startup conversation each week by sending ideas to blair@zambig.com

Develop comprehensive marketing plans for advertisers looking to grow their business in the Hispanic market. The Hispanic market is the largest growing segment of the population and is mostly under used by advertisers. Because of this tremendous potential for growth I am able to get great results for my clients.

Designed, negotiated and implemented Integrated Broadcast Radio, TV, Events & Digital advertising campaigns in Los Angeles, San Diego and Fresno. Spread out campaign on both English and Spanish language media. Increased sales for clients by 25% and 75%.

Prospected & Developed large marketing plans for advertisers. Identified and developed Sleep Train Mattress Centers Traffic Sponsorship on 13 radio stations in San Diego. Worked with direct advertisers and advertising agencies.

Developed local and international sales for snowboard manufacturing company. Negotiated deals with distributors in Japan, Switzerland, Germany and Norway. Developed marketing plan to sell snowboards in top shops in California, Colorado and Utah. Managed sales force in California, Colorado & Utah. Started online sales through internet to increase sales in the United States.