Senior Media Manager
CurrentProvide client service for companies in the automotive, transportation and energy industries including Shell Lubricants (Shell Rotella, Pennzoil) Shell Catalysts & Technologies, Truckstop and American Petroleum Institute. Collaborate with agency account teams and clients to identify opportunities to create engaging content that helps meet business objectives such as increasing brand awareness, launching a new product or service and driving sales.• Lead contact for clients, providing strategic counsel and execution of media relations campaigns for products, programs, and events. Ensure that critical goals and objectives are being fulfilled.• Developed award-winning media and event strategy for introduction of Starship, a Class 8 truck designed to explore the future of what’s possible in truck design, efficiency and fuel economy savings. • Developed programs for Shell Lubricants global media events in Germany, China and the United States which highlighted innovation and technology.• Develop and supervise media events and conferences including venue, presentations, speakers and budget.• Led a successful campaign to introduce a new portfolio of Shell Rotella diesel engine oils.• Created successful media strategy for introduction of a new line of commercial tires for Cooper Tire in the trucking and construction industries.• Secured coverage with top tier auto, business and consumer media for BMW and Consumer Reports.• Led successful communications initiatives for AccuWeather and Bosch in the trucking and construction industries.• Secure and manage interviews for senior executives and technical experts at trade shows.• Counsel clients on the development of compelling topics for conferences and seminars which help promote their industry leadership and technology.• Write technical and consumer-oriented articles for automotive, trucking and construction media outlets.
