Blair Jason-Brown Email & Phone Number

Harrison, New York, Us

Leads the marketing organization and is accountable for creating and implementing an overall marketing strategy which includes customer engagement, lead generation, and customer success programs (such as customer retention, loyalty, and advocacy).• Create marketing strategy​• Build a demand generation engine​• Create marketing campaigns and collateral​• Develop, execute, and manage internal and external omnichannel marketing plans​• Serve as advocate and evangelist for Case in industry forums/events/conferences, etc.​• Build strong relationships across Case’s functional and regional teams• Drive brand awareness and support strategic sales activities​• Oversee social media marketing strategy, website, content marketing, public relations, company events​• Provide market analysis and research• Develop and implement top of the funnel lead generation strategies• Manage marketing budget and P&L• Build and lead high-performing marketing team​• Support product launches​• Assess new markets and determine marketing support• Lead change management in establishing marketing processes & structure​

Orlando, Fl, Us

Deerfield, Il, Us

• Led development and evolution of brand marketing strategy, integrated marketing campaigns, and CX/digital roadmaps.• Built an agile team of high-producing digital marketers and campaign leads to execute growth initiatives. Introduced business cases for key digital initiatives and brand partnerships.• Delivered +53% YOY category sales growth, an all-time high, driven by full-funnel omnichannel campaign strategies• Achieved nearly 40% increase in Walgreens' seasonal gross profit and record-breaking Disney+ film premiere after leading the Walt Disney Studios partnership and co-branded omnichannel campaign (paid advertising, social, PR/AR, owned)• Spearheaded the digital roadmap and campaign for the new Product Selector tool and drove 72k orders within the first 90 days• Developed the go-to-market plan and Board Meeting presentations for the launch of an industry first-of-its-kind Data-to-Consumer tool and awareness campaign, resulting in personalized health recommendations and increased customer engagement• Built and developed a high-performing marketing team leading to team member promotions and high-potential placement• Identified market opportunities by analyzing data, developing A/B testing strategies, and executing integrated cross-functional campaigns and digital programs that captured market share, improved customer experience, and increased marketing ROI• Nominated for the Walgreens Health & Wellness Award for successfully developing the Walgreens Product Selector tool

San Jose, Ca, Us

• Promoted through roles of increasing accountability and scope• As global lead, challenged with creating and managing memorable and engaging customer journeys and product marketing campaigns across the entire customer lifecycle• Awarded for developing innovative digital customer journey designs and integrated campaign strategies that drove customer awareness, demand, and loyalty• Achieved +63% engagement rate on a global marketing campaign within 6 weeks of assuming role• Directed the digital transformation of CX marketing by introducing new campaign architecture and measurement tools• Built and led results-driven global customer experience strategies, marketing campaigns, and lead-generation operating model• Established and strengthened relationships with 14+ groups across the organization to optimize campaigns and partnerships• Recognized as 2X global award recipient for Innovative Campaign Design and Execution

San Jose, Ca, Us

• Promoted as the line of business marketing lead for the entire eCommerce global customer base• Led a team in the creation of global and localized customer campaigns and customer journeys for the B2B and B2C eCommerce customer base representing 11 languages and 62 countries across the Americas, APJC, and EMEAR• Identified unmet customer needs and opportunities for competitive advantage in multiple business cases for new programs and platforms• Increased YOY email onboarding metrics globally by 31.11% for clickthrough rate and 18.61% for open rate leveraging Eloqua (including HTML coding) and created dynamic/behavior-based digital campaigns and assets• Designed digital and CX capability roadmap and launched Webex’s first-ever gamified customer advocacy hub, loyalty program, and referral tool—in 1 week exceeded quarterly goal of customer acquisition and engagement (+25%) while decreasing monthly churn• Increased average revenue per account (ARPA) by 113.24%, customer engagement by 152.39%, customer conversion by 116.21%, customer upgrades by 2,066.67%, and generated $104K in qualified sales opportunities within 6 months of program launch• Team lead and vendor owner for Webex’s first affiliate marketing and media program launch• Recognized as global award nominee for work on COVID-19 emergency-response programs and campaigns• Co-Chair – Cisco Executive Shadow Program, San Jose (HQ) Chapter: Co-led a team of 17 in facilitation of program designed to expose 200 participants to cross-functional executive leadership coaching and experience from 120 executives. Won Inclusion & Collaboration Group of Distinction Award as the only group out of 145 nominations globally for creating an inclusive culture, contributing to diverse communities, and driving business value for Cisco.

San Jose, Ca, Us

• Promoted and earned recognition as an early pioneer in the creation of buyer personas and customer journey maps. Leveraged the “voice of the customer”, working with cross-functional stakeholders to develop persona-based marketing campaigns, sales enablement content, and customer-facing field events and workshops.• Increased customer engagement by 63.36% for Manufacturing, Cisco’s largest revenue-generating sector in the U.S., after spearheading design and launch of buyer personas to create full-funnel omnichannel persona-based journeys• Delivered over 300% growth in customer and partner attendance through collaboration with Product Marketing and Sales, working cross-functionally to co-lead national workshops and experiential programs• Challenged with developing go-to-market frameworks, cross-channel budgets, and marketing strategies resulting in identification of new market and channel opportunities, strengthened investment and pipeline viability, increased customer demand and engagement, accelerated sales growth, maximized sponsorship valuation, and optimized brand positioning• Handpicked as project lead and digital product manager to develop global persona and journey-mapping digital tool

San Jose, Ca, Us

• Engaged to work out of the San Jose, CA headquarters and challenged with establishing the business unit’s digital marketing strategy, including tech stack, enabling cross-functional stakeholders to leverage account-based data and execute real-time optimizations across campaigns, sales enablement strategies, and partner content.• Increased marketing leads from 1,500 to over 51,000 after designing and launching innovative digital marketing initiatives• Achieved significant growth in customer conversion and improved lifecycle marketing campaigns after introducing omnichannel segment-level customer experiences and strategies leveraging marketing automation systems

London, Gb

• Produced the company’s 2nd highest revenue-generating global program (out of 40) within three months of employment• Grew the U.S. program’s key performance metrics by 64%• Concurrently managed 4 out of the 7 large projects assigned to the U.S. office with projects based in the U.S., Europe and Asia• Managed global programs that increased lead generation and established new media partnerships with global leading brands in the high technology industry• Chinese cultural expert and translator for the company’s U.S. operations

London, England, Gb

London, England, Gb

London, England, Gb

Bachelor’S Degree, International Business, Global Marketing

Bachelor’S Degree, Chinese Language And Culture (Mandarin)

Chinese Language & Culture (Mandarin)

Chinese Language And Culture (Mandarin)