Lead global CRM, loyalty, omni-channel marketing, and social technology strategy and operations across a diverse portfolio of consumer beauty and luxury brands. Spearhead the development and execution of personalized engagement initiatives in collaboration with regional digital marketing and global brand teams, ensuring seamless integration across platforms to elevate customer experiences and drive business growth.

Led the digital marketing technology strategy and defined the digital product roadmap for consumer-facing experiences across Renewal by Andersen and Andersen Windows. Directed cross-functional teams managing Sitecore (web) and Salesforce Marketing Cloud (marketing automation), driving impactful digital transformation and customer engagement initiatives.

Developed and led global digital marketing strategy across 20 regional markets, managing lifecycle campaigns in Salesforce Marketing Cloud, loyalty program, and CRM. Oversaw global cross-channel media budgets, driving performance through revenue forecasting, ROAS optimization, and strategic media investment.

Partnered with clients to develop, execute and optimize the performance of multi-channel marketing campaigns. Managed the execution of omnichannel marketing plans that leverage Salesforce Marketing Cloud / Exact Target.Clients: L'oreal, Hallmark Cards, U.S. Bank - Elavon, Live Nation - House of Blues

Led global digital marketing strategy for multicultural beauty brands. Oversaw all digital marketing efforts, including content marketing, influencer outreach, social media, paid media, CRM, email marketing, and SEO/SEM.

Created client-specific, brand-aligned content marketing initiatives that were executed via digital channels. Worked with the creative team to develop digital assets. Compiled digital metrics to monitor performance among all campaigns. Responsible for creating a data strategy - segmentation, data collection & management. Oversaw the creation and development of branded sites. Clients: Microsoft, Intuit, Hewlett-Packard, Cisco Systems

Developed & implemented strategic digital marketing strategies for SMB clients including email marketing, website development, SEO/SEM, and content creation. Designed and managed website content on WordPress & Drupal. Optimized websites through implementing UX/UI updates, A/B testing, and analyses of site metrics.Produced digital content including videos, gifs, banner ads, email, and microsites.

Created digital marketing strategy for shopper marketing programs. Assisted in new business development and RFPs. Conducted primary and secondary research. Shared best practices and trends on digital marketing with senior management. Clients: SC Johnson, Unilever, Sara Lee

Created a strategic framework for Social Media / CRM program for the Glade brand. The program leveraged social media, couponing, and optimization. Conducted primary and secondary research on consumer segments.