♦ Recruited back into Marketing Director role during FTE maternity leave as sole marketing expert to provide key recommendations for impactful marketing strategies and campaigns.♦ Devised strategic brand development/marketing plan and forecast for 2024 as well as conducted situation assessments for 2023.

In my FTE role with Lily’s, I was engaged to pilot marketing program from ground up serving as sole team member at startup inception.♦ Developed corporate brand, stories, campaigns, and messaging for patented frozen sandwich brand with distribution in 12K grocery stores.♦ Managed $3M budget and formalized forecasting for future efforts. ♦ Conceptualized and executed innovation project plans/scope, deliverables, budgeting, resource planning, from concept to delivery for launch of new items. ♦ Leveraged Instagram, YouTube, Facebook, and TikTok social media channels to optimize brand awareness.♦ Conducted consumer research to drive innovation strategy and key campaign messages♦ Managed content creation process for video and banner ads for marketing campaigns♦ Captured and analyzed data/metrics to measure and track marketing campaign performance/impact, customer touch points for engagement, and demand generation with a focus on driving trial.♦ Ideated and prepared comprehensive forecasting including; S&OP and innovation stage gates with meticulous attention to detail.♦ Originated compelling brand story/pyramid and generated creative brief and digital/video collateral for strategic national marketing campaign “Ding, Pop, Yum”.✶Led charge to elevate shopper marketing efforts and revamp packaging including all new photography.

In 2018, I was recruited to lead and elevate two distinct tea brands ($100M+) upon relocation to Colorado. ♦ Originated key insights, concepts, and executed plans for; brand awareness, collateral design, digital/written content, social/earned/owned/shared media, email marketing messaging/campaigns/automation. ♦ Analyzed and tracked metrics. Defined goals and evaluated existing program efficacy. ♦ Employed hands-on, empathetic leadership approach to manage two direct reports. Built relationships with cross-functional teams establishing top/bottom line goals, inspiring team to achieve revenue and objectives. ♦ Managed P&L, top-line growth targets, and cost saving initiatives. ♦ Adeptly managed creative agency relationships and devised two strategic new campaigns for optimized brand awareness and equity growth.♦ Crafted innovative marketing programs with branded content/messaging tailored to consumers within target markets.♦ Devised and facilitated customer presentations and sales meetings communicating strategic brand positioning and benefits/value of new items. Pivoted to all virtual meetings during pandemic. ♦ Built/maintained agency relationships and consistently ensured on-brand and timely execution of deliverables.♦ Designed consumer stories explaining growing process, blend benefits, and optimal ingredients chosen for various tea brands.♦ Conducted market/competitor analysis to maintain category expertise on all products and consumer trends. ✶Vetted, engaged, and managed first marketing agency. Fostered relationship to devise content that aligned with brand.✶Pioneered three new premium tea platforms and ~20 new products driving strategic brand awareness and building brand equity around “flavor”.✶Drove HHP and exceptional sales revenue increase of 15% during pandemic and sustained 97% in-stock rates despite overall industry food and beverage supply chain shortages.✶Launched campaign to “reawaken” Sleepytime Tea brand and engage new consumers.

In 2016, I was appointed to lead and innovate $250M cereal brand based on exceptional results with MorningStar and Gardenburger products. ♦ Formalized and executed strategic planning for industry tradeshows, events, and sponsorships to deliver consistent brand experiences. ♦ Devised creative/strategic marketing plans, digital roadmaps, asset development and innovative brand development for targeted communications to align with business goals.♦ Scrupulously managed P&L and $25M marketing budget across multiple channels/media campaigns; TV and holiday focused commercials, social media, and traditional collateral.✶Strategically designed experiential and PR events to captivate consumers into brand. Partnered with vendor and customized giant Rice Krispie treats for Martha Stewart which generated exceptional brand publicity.

I was originally hired to lead largest packaging transformation in company history, converting MorningStar Farms and Gardenburger portfolios from legacy box style to resealable bags, including all new packaging design and photography.♦ Led digital media planning and seamless execution of marketing campaigns for innovation items. Captured data analytics to measure campaign effectiveness, traffic, trial, engagement, and repeat purchases.♦ Conducted extensive consumer research to establish innovation pipeline of new platforms and products.

I was promoted to senior role in

In my initial role with Safeway, I conducted assessment of current marketing as well as competitive market analysis. Recommended go-to-market strategies to align sales and marketing across various channels.✶Choreographed and drove strategic “Big Bet” projects for CPG products, successfully launched ~25+ SKUs in

Marketing consultant and interim brand manager to several wine and consumer products companies, including Clif Bar & Company and Plum Organics.Created mobile and location-based technology solutions for the wine industry. Developed and launched an iPhone application called “Bottlenotes Mobile.” Webby Honoree and Vintank Top 26 Wine App for 2011 for Bottlenotes Mobile for iPhone