Blair Rankin Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

Key Responsibilities: Market Research and Analysis:• Initiated and led in-depth market research initiatives to identify emerging trends, competitor analysis, identify market gaps, defining unique selling propositions, consumer preferences, and market demands within the competitive socialising and merchandise sectors.•Utilised analytical tools to extract actionable insights from data, facilitating informed decision-making throughout the product development… Show more Key Responsibilities: Market Research and Analysis:• Initiated and led in-depth market research initiatives to identify emerging trends, competitor analysis, identify market gaps, defining unique selling propositions, consumer preferences, and market demands within the competitive socialising and merchandise sectors.•Utilised analytical tools to extract actionable insights from data, facilitating informed decision-making throughout the product development lifecycle.Strategic Thinking & Go-to-Market Strategy:• Spearheaded the development and implementation of our competitive socialising and merchandise offerings from inception to launch.• Crafted robust go-to-market strategies that encompassed diverse consumer segments, ensuring effective product positioning and market penetration.Communication Skills & Sales Enablement:• Developed compelling sales enablement assets, including persuasive collateral and presentations, effectively communicating product features, benefits, and competitive advantages.• Collaborated with cross-functional teams to deliver comprehensive internal training sessions, aligning stakeholders and fostering product knowledge across departments.Cross-Functional Collaboration:• Orchestrated seamless cross-functional collaborations by engaging with product development, sales, and marketing teams, ensuring alignment with company objectives and maximising product potential.• Acted as a liaison between departments, fostering a collaborative environment conducive to innovation and successful project outcomes. Show less

London, England, United Kingdom

Key Responsibilities:Market Research and Analysis:Conduct extensive market research on memory cards, encrypted USB drives, and card readers. Analyse market trends, customer needs, and competitor offerings to identify growth opportunities and product differentiators.Product Planning and Development:Lead product planning and development initiatives, collaborating closely with engineering, design, and manufacturing teams. Define product requirements and features based on… Show more Key Responsibilities:Market Research and Analysis:Conduct extensive market research on memory cards, encrypted USB drives, and card readers. Analyse market trends, customer needs, and competitor offerings to identify growth opportunities and product differentiators.Product Planning and Development:Lead product planning and development initiatives, collaborating closely with engineering, design, and manufacturing teams. Define product requirements and features based on market insights and client feedback to ensure the creation of high-quality, innovative products.Strategic Product Roadmap Creation:Develop and maintain a comprehensive product roadmap for memory cards, encrypted USB drives, and card readers. Prioritise features and functionalities aligned with customer demands and technological advancements, driving product innovation and market leadership.Stakeholder Communication and Collaboration:Act as a liaison between cross-functional teams, sales departments, and senior management, effectively communicating product strategies and updates. Gather feedback from stakeholders to refine product offerings and ensure alignment with business objectives.Go-to-Market Strategy and Product Launch:Devise and execute go-to-market strategies for new product launches and enhancements. Develop pricing strategies, create marketing campaigns, and provide sales teams with necessary tools and training to drive successful product introductions in the B2B space.Achievements: Led the strategic repositioning and successful launch of our comprehensive card reader offering. Revamped the product positioning, developed updated marketing materials, and orchestrated a seamless launch campaign that significantly enhanced market visibility and competitiveness. Show less

Auckland, New Zealand

ACHIEVEMENTS:• FY20 vs BP: Microwave 120% Rice Cooker 202% Kitchen Appliances 183% Vacuum 250%• Secured vacuum ranging in New Zealand’s largest small appliance retailer.• Grew vacuum from 0.8 – 2.6% market share with product segments seeing double-digit year-on-year decline.• Helped develop, secure and launch Panasonic NZ’s first stick vacuum. Year 1 retail purchase commitments of 3000 units.• Sourced a locally manufactured microwave trim kit after unsatisfactory pricing… Show more ACHIEVEMENTS:• FY20 vs BP: Microwave 120% Rice Cooker 202% Kitchen Appliances 183% Vacuum 250%• Secured vacuum ranging in New Zealand’s largest small appliance retailer.• Grew vacuum from 0.8 – 2.6% market share with product segments seeing double-digit year-on-year decline.• Helped develop, secure and launch Panasonic NZ’s first stick vacuum. Year 1 retail purchase commitments of 3000 units.• Sourced a locally manufactured microwave trim kit after unsatisfactory pricing from Panasonic factories. Product was equalquality, 25% cheaper (saving $45,000 in year one) and generating an extra $140,000 from colour variant.RESPONSIBILITIES:• Manage 10.1% of total company revenue.• Monitor and manage individual category P&L to ensure quarterly, half–yearly and yearly KPI’s are met.• Manage sale and inventory forecasting (PSI) (monthly, quarterly and annual basis) to ensure stock holding and movementsare accurate with company business plan.• Maintained up to date competitor and industry knowledge through analysis of industry data, customer meetings, consumersurveys, store visits, supplier contacts and studied trends.• Managed relationships with internal and external stakeholders, advertising, PR and promotion agencies. Show less

ACHIEVEMENTS:• FY19 vs BP: Kitchen Appliances 242% Vacuum 302%• Secured vacuum cleaner range in New Zealand’s largest consumer electronics retailer.• Grew vacuum from 0 – 0.8% market share with product segments seeing double-digit year-on-year decline.RESPONSIBILITIES:• Manage 1.7% of total company revenue• Monitor and manage individual category P&L to ensure quarterly, half–yearly and yearly KPI’s are met.• Manage sale and inventory forecasting (PSI)… Show more ACHIEVEMENTS:• FY19 vs BP: Kitchen Appliances 242% Vacuum 302%• Secured vacuum cleaner range in New Zealand’s largest consumer electronics retailer.• Grew vacuum from 0 – 0.8% market share with product segments seeing double-digit year-on-year decline.RESPONSIBILITIES:• Manage 1.7% of total company revenue• Monitor and manage individual category P&L to ensure quarterly, half–yearly and yearly KPI’s are met.• Manage sale and inventory forecasting (PSI) (monthly, quarterly and annual basis) to ensure stock holding and movementsare accurate with company business plan.• Maintained up to date competitor and industry knowledge through analysis of industry data, customer meetings, consumersurveys, store visits, supplier contacts and studied trends.• Managed relationships with internal and external stakeholders, advertising, PR and promotion agencies. Show less

ACHIEVEMENTS:• FY18 vs BP: Beauty 147% Iron 175% Kitchen Appliances 169%RESPONSIBILITIES:• Manage 1.3% of total company revenue.• As per responsibilities of Product Manager — Microwave & Small Appliances.

ACHIEVEMENTS:• Identified, built and launched our internal asset managementsystem.RESPONSIBILITIES:• Assist the Sales, Product and marketing team in day to day tasks.• Learn core business processes.

My role as a marketing consultant had me heavily involved in the Agile Sprintvwith Sanitarium New Zealand I have been directly responsible for global insights, demographic analysis, empathy interviews with target demographics, inspiration tour events, market opportunities and ideation processes with the core product management team.

Auckland, New Zealand

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Bachelor Of Commerce - Bcom, Entrepreneurship & Innovation

Bachelor Of Commerce - Bcom, Marketing

High School, Ncea Level 1,2,3

Activities and Societies: Head Boy/Prefect 2013 Student Representative Board of Trustees 2012 Prefect 2012 Backstage Manager of events.