Blaise Olson Email & Phone Number

Vancouver, British Columbia, Canada

Territory manager for Vancouver, Richmond, Tsawwassen, and Vancouver Island.

Vancouver, Canada Area

Start-up wholesale bicycle, part, and accessory company focusing on bringing unique global brands to the Canadian market.- Managed key partner relationships across the country with emphasis on new brand development and gaining share of market.- Strong Focus on forecasting sales growth, product purchase orders with vendors, and assisting in marketing budget.- Worked with sales team to train on and maximize CRM potential with emphasis on new business development.- Developed and mentored team through feedback sessions, monthly huddles, and coaching sessions.- Managed and led a team to source new business and to execute marketing and sales strategies.- Created and implemented strategic sales and marketing plans to achieve business objectives, as well as exceed sales goals, all while overseeing customer service and supplier relationships.- Collaborated with sales team, to assist accounts to clean up aging inventory, refocus on core items, and provide educational tools for their sales team.- Managed the marketing and athlete team, executing off site events, promotions, and trade shows working with key accounts and brands.- Developed brand launch strategies used by company and retail partners in collaboration with marketing and sales team.- Worked with team and key accounts on unique in-store merchandising and pos, social media campaigns and promotions, as well as planning and executing in-store (and out of business) events.- Created, developed, and maintained e-commerce sites including all digital content, sales promotions, and new product campaigns.- Maintained social media accounts with original and brand content, analyzed and implemented SEO for all sites related to business and commerce, used adobe programs to create social and email blast campaigns.

Vancouver, British Columbia, Canada

Territory manager for greater Vancouver

Vancouver, British Columbia, Canada

- Managed 80+ LRS/BCLS/On-Premise & Key Accounts in Vancouver core/sea to sky/Richmond/Sunshine Coast.- Utilized the CRM to implement sales strategies, develop marketing plans and budgets, and prioritize accounts.- Created/executed unique in-store, online, and events at accounts across my territory. Including print, digital, and custom POS.- Delivered and exceeded goals to contribute to the success of the company. Worked extensively with top volume accounts to increase by growth on key brands/skus each year. - Created and maintained excellent relationships with key accounts and chain accounts, both on and off premise, with emphasis on ensuring success for all parties.- Restored underperforming accounts to achieve almost double volume goals and become top tier accounts once again.- Brought to accounts the most acute and intentional strategies for pricing, merchandising, inventory management, business to business communication, and sales execution for everyday practice.- Utilized yearly budgets for retails programs and maxed out performance with retail partners.- Gave all our brand’s life and presence at special events, such as trade shows, product launches, and public functions.

Vancouver, British Columbia, Canada

On-Premise Channel Sales - Vancouver/Richmond/Sea to Sky

Vancouver, Canada Area

Opened and managed 2 Keystone retail stores for Adidas Canada. Originals lifestyle product store was a first of its kind in Canada, to be complemented by a new concept Sports Performance store shortly thereafter.- Recruited by Adidas due to a history of unique retail marketing strategies as well as being a proven innovator with success in the streetwear/sneaker market. - Developed and led 2 distinctly different management and sales teams for 2 Identity retail stores in the Vancouver downtown core.- Mentored, coached, and provided regular feedback for two management teams, and two sales teams. Weekly and monthly huddles, plus coaching sessions were implemented to maximize feedback.- The innovative retail stores (adidas originals and performance) were not only the first ones opened in Canada, but became top 5 stores in sales for the North American market, and best in class leaders for profitability and shrink.- Managed yearly operating/marketing expenses of two stores and implemented lasting cost reductions.- Utilized stores marketing budgets to create and execute product launches, unique sales events and promotions, and coordinated local sponsorships of athletes and musicians.- Proven track record of year over year of growth across all sales KPIs while managing payroll, shrink, and marketing objectives.