Collectif d’experts en marketing d'acquisition.

Online Training Academy dedicated to acquisition marketing specialists (Ads, Analytics, Tag Manager, Conversion optimization). Over 1800 students trained since 2020.

‣ Acquisition & Growth Marketing‣ Conversion & Customer Journey Optimisation‣ Advanced Tracking & AnalyticsAmong our clients (2018-2024): Caran d'Ache, Chambre Vaudoise du Commerce et de l'Industrie (CVCI), Chirurgie Lê, Citycable, Delarive Groupe, Ecole Vinet, EPFL (MBA & Executive Education), Epona, Firstmed, Gaming Group, Geneva University (MBA & Executive Education), Gaudard Energies, Genève Tourisme, Gotham, Home Gourmet, Infomaniak, Laclinic Montreux, Lémania Group, Leukerbad Clinic, Nestlé Health Science, Pathé, RealAdvisor, Retraites Populaires, REYL, SAWI, Services industriels Lausanne (SiL), Soignez-moi, SUSHIZEN, Swiss Education Group (SEG), Tekoe, Tipee, Terre des hommes, Transports publics genevois (TPG), Villars Chocolat, Warner Music France.

‣ Acquisition marketing: strategy & guidance‣ Conversion optimization (CRO): audit & guidance‣ E-reputation & self-marketing (leaders, political figures) Among the clients (2012-2019): Architectes ch, Business School Lausanne, CEFCO, Cesar Ritz Colleges, Chateauform'​, Citycable, Clinique La Prairie, Clinique Matignon, Creatives Agency, Codalis, Delarive Groupe, Editions LEP, Emakina, Fondation Theodora, Halter, Hermès Montres, HomeGourmet, Hôpital Riviera-Chablais, Horde, International AIDS Society, Olympic International Commitee (IOC), Laclinic Montreux, Lemania Group, Leukerbad Clinic, Losinger Marazzi, MCH Group, Mémoire Vive, Migros Eurocentres, Nespresso, Nestlé, Orllati Groupe, Philip Morris, REYL, Salt., SAWI, Services industriels Lausanne (SiL), SICPA, SQLI, SUSHIZEN, Swiss Education Group (SEG), SWORD Group, Touring Club Suisse (TCS), University of Geneva, Villars Chocolat, WallStreet English, Whitepod, Winbiz. (+ about 100 SMBs)

Columnist and expert on the topics of digital transformation and artificial intelligence (usage and tools).

Chronicles on the shift to digital technology in business, consumption and economy.

Lecturer in the Advanced Management Program (AMP): "Manager en entreprise à l’aube de la quatrième révolution industrielle".

Helped to increase the membership base (+50%) and the overall quality of the conferences of the first marketing club in Switzerand.

Cofounder of SalesConquest, a company focusing on sales acceleration, eCommerce, eMarketing and CRM consultancy. With the responsibility of developing and managing the Digital Marketing business unit, Blaise has built a solid experience in ROI-driven customer acquisition and loyalty in both B2C and B2B. SalesConquest has then been acquired by Isobar in 2012.• Head of Digital Marketing BU • Lead digital marketing team & operations• Business Development• Strategist for customer acquisition/engagement• Key account for FMCG clients• Consultant in eMarketing & eCommerce strategy• Consultant in social media & eReputation• Setup & managed outsourcing companies• Speaker at conferences• Development of partnerships• Resp. for company’s legal affairs• Corporate communication, spokesperson to the mediaBlaise has strongly contributed to the business growth of SalesConquest with the acquisition of key customers. Some of the clients/brands he has worked for include: Philip Morris, Nestlé, Nespresso B2B, Benetton, Diageo, Radio Télévision Suisse (RTS), Tamedia, FashionFriends, Le Temps, Romande Energie, Wall Street Institute, Loterie Romande, Careerplus Group, Optic 2000, Lindt.

Cofounder of SmallBiz a well known web agency in the french speaking Switzerland for delivering tailor made eCommerce solutions and digital marketing services. The company has merged with SalesConquest SA in 2009 (then acquired by Isobar).Key customers: Philip Morris, Nestlé, Villars Chocolat, IMD, Edipresse and >500 medium and small-sized companies.• Business development, from 0 to >500 clients• Key account / project managemer • Consultant in eMarketing & eCommerce strategy• Staff Management, Recruitment & Development• Communication & Marketing• Resp. for company’s legal affairs

7 years consulting mission as application architect, software framework designer-programmer at SGS international headquarters, with several missions across the globe. Working on Java Entreprise, Sybase and Oracle technologies.

External consultant and coder on a Java Entreprise architecture framework at Tetra Pak international headquarters.

6-months mission as consultantReengineering of the subscription system / newspapers and magazines of Edipresse Group

Analyst Programmer for the scientific community at the primary Research Centre for Nestlé.Internal IS consultant, editor of the Nestlé R&D IT newsletter.

Business training at Nestlé international headquarters.Contributed to the development of software solutions for business units and factories across Europe.