Blake Barton Email & Phone Number

Los Angeles, Ca, Us

Seattle, Wa, Us

Menlo Park, Ca, Us

► Responsible for managing up to 40 marketing-focused initiatives at once within a complex program that helped drive $33M in incremental revenue during the second half of 2022. The program entails meeting across 5 global timezones and quickly launching multi-vendor executions supporting APAC, LATAM, and NA partners acquiring ad sales for SMBs in their respective regions.► Prioritizing the success of the business as well as its partners within a $1.2M budget. Effectively driving the end-to-end completion of case studies, landing pages, toolkits, web content, ads, and translations plus routing them through Meta brand, product, and legal reviews.

Long Island City, New York, Us

► Managed 20 creatives as they produced activations promoting Earth’s first commercial space flight. Concepts, paid media, organic assets and social listening reports were regularly delivered on time within Virgin Galactic’s $64K monthly spend. ► Led 15 creatives through ideation, copywriting, production, design, animation and testing for hundreds of deliverables per-month to meet Casper’s $75K paid media budget. Projects included both large-scale productions and weekly enhancements.► Oversaw reporting for Meta, internal consultation for Jose Cuervo, and winning augmented reality and AOR pitches for The North Face and Rite Aid in addition to honoring my Casper and Virgin Galactic client responsibilities.► Mentored 2 direct reports on a weekly cadence to offer guidance, check their well-being and steer their growth as project managers.

Long Island City, New York, Us

► Hired as the first Creative Project Manager to collaborate with the Head of Creative Operations to scale the size and performance of WITHIN’s growing Creative Department. Established and improved project intake, resourcing, scheduling, briefing, review, approval, delivery, file organization, job numbering, app integration and automation initiatives for the entire department on top of my client obligations.► Successfully managed a $2.5M+ portfolio of concepts and performance-driven campaign touchpoints while simultaneously leading over 100 junior, mid, and senior-level hires through department-wide onboarding, operating principles and new processes.

Creve Coeur, Missouri, Us

Agile project manager that oversaw 30 to 40 projects at a time for agriculture brands including Bayer, DEKALB, Asgrow, Deltapine, and WestBred as well as select tourism and equipment clients. ► Led website and email design, development, testing and deployment.► Organized the creation and trafficking of digital ads, social media content, and seasonal print projects. ► Created detailed timelines, and inspected deliverables throughout reviews, revisions, and delivery.► Monitored resource management by reporting on teammate workloads and availability. ► Trained new hires on app usage, internal processes, and project backgrounds.► Evaluated and improved internal collaboration, visibility, and processes overall.

Nashville, Tennessee, Us

While traveling abroad in Spain, I managed web design for nonprofit organizations, social enterprises, and companies committed to furthering diversity, inclusivity and equity. Tracked timelines, statuses, revisions and approvals on time and within budget.

Nashville, Tn, Us

► Supported 6 creatives as they designed SDC’s first Times Square takeover in New York City within 4 weeks. Organized all production details, meetings, maps, and spreadsheets for over 100 strategically placed out-of-home ads across subways, cabs, and billboards. ► Effectively juggled multiple web and social media projects simultaneously (10 to 20 at a time). Responsible for creating accurate timelines and assigning tasks for marketing and creative teams. Ensured all digital marketing campaigns were approved by various stakeholders, delivered on time, within budget as well as OSHA and HIPAA compliance. Orchestrated traffic and resource allocation.► Coordinated all creative production for a diverse array of social media channels. Platforms included Facebook, Instagram, Pinterest, Snapchat, YouTube, Tinder, Grindr, TikTok, Spotify, Pandora, and out-of-home, programmatic, and affiliate advertising.► Onboarded and trained 5 designers and 5 project managers. Lead full-time hires and freelance partners through workflow order, design approvals, project management app usage, server organization, and file naming in addition to securing their equipment and NDAs.

Nashville, Tn, Us

Hired to lead operational improvements on the growing marketing, project management and creative teams. Accomplishments include:► Established visual consistency for over 300 SmileShops. Wrote and designed SDC’s various Kit of Parts guides, outlining what completes an effective, seamless SmileShop experience amongst flagship stores, stand-alone locations, salons, and co-working spaces.► Built a server with the IT team that allowed the $4 billion startup to organize thousands of projects across 5 countries, 4 languages and continued worldwide expansion. Wrote and designed the instructional guide for this initiative, led group collaborations and 1-on-1 meetings with over 30 associates to ensure buy-in to the solution.

Franklin, Tn, Us

► Automated design production via web development by building over 40 web templates to serve over 500 third-party clients. This solution saved 5 designers a combined 80 hours per week, creating bandwidth to prioritize our largest clients, including Costco, Macy’s, Southwest Airlines, Target, and many more. Work was consistently submitted and approved for FINRA compliance.► Revamped project management with year-long case studies. Collaborated with cross-functional teams to compile data, reporting, and analytics. Monitored hours spent on projects, identified recurring roadblocks, and presented new initiatives to a team of 80 creatives.► Designed and illustrated elements for product and marketing design in an agile, iterative environment.

Franklin, Tn, Us

► Collaboratively conceived the logos and brand standards for 2 premier Ramsey brands. Partnered with 3 other designers to create hundreds of infographics, emails, proposals, and presentations, as well as illustrations for smartdollar.com and financialwellness.com/blog.► Designed marketing assets for 13 different internal brands, including bestselling author and nationally syndicated radio show host, Dave Ramsey. Maintained solid digital and print production standards across various media, products, and collateral. Assets were both business and consumer-facing, including:-App and video elements-Emails-Advertisements-ROIs, RFIs, RFPs-Presentations-Illustrations-Event spaces-Books-Educational materials-Infographics► Founded the company's recycling initiative.

Nashville, Tn, Us

Collaborated with marketers to design a wide range of engaging pieces for one of the largest book publishers in the world: ► Book cover concepts► Advertisements► Marketing materials► Catalogs► Seasonal displays for trade shows and bookstores.

CMT (Country Music Television) is the premier country music entertainment brand. ► Designed and illustrated merchandise and interior decor of CMT Loot Store to engage tourists.► Assembled, photographed, and digitally manipulated large photo shoots used to create the interior decor of a CMT concept restaurant.► Executed designs using an adventurous blend of physical and digital methods, both indoors and outdoors.► Designed internal and external marketing collateral to engage fans and employees alike.

► Designed their self-promotion book and materials.► Created multiple custom illustrations and images, using both digital and hand-rendered methods.► Responsible for maintaining a clean filing system.

Bachelor Of Fine Arts - Bfa, Art And Graphic Design

Art/Graphic Design