Blake Barton

Blake Barton Email and Phone Number

I bring unity, organization, focus, and fun to creative teams. @ SoFi
Los Angeles, CA, US
Blake Barton's Location
Los Angeles, California, United States, United States
About Blake Barton

Seasoned pro with over 15 years of creative and marketing experience. I bring order to chaos while making sure others have fun along the way. My Project/Program Management career overlaps with over 10 years of design experience, which gives me a unique insight into building camaraderie with creative/marketing teams while simultaneously meeting objectives and negotiating with stakeholders. If you want to cultivate an amazingly efficient, effective and organized creative culture, I’m the partner you are looking for.

Blake Barton's Current Company Details
SoFi

Sofi

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I bring unity, organization, focus, and fun to creative teams.
Los Angeles, CA, US
Blake Barton Work Experience Details
  • Sofi
    Sofi
    Los Angeles, Ca, Us
  • Expedia Group
    Senior Creative Project Manager | Travel Engagement And Loyalty + Presentation Design
    Expedia Group Apr 2023 - Present
    Seattle, Wa, Us
  • Meta
    Creative Program Manager | Teksystems | Global Business Marketing | Business Ecosystem Partners
    Meta Sep 2022 - Jan 2023
    Menlo Park, Ca, Us
    ► Responsible for managing up to 40 marketing-focused initiatives at once within a complex program that helped drive $33M in incremental revenue during the second half of 2022. The program entails meeting across 5 global timezones and quickly launching multi-vendor executions supporting APAC, LATAM, and NA partners acquiring ad sales for SMBs in their respective regions.► Prioritizing the success of the business as well as its partners within a $1.2M budget. Effectively driving the end-to-end completion of case studies, landing pages, toolkits, web content, ads, and translations plus routing them through Meta brand, product, and legal reviews.
  • Within
    Senior Creative Marketing Project Manager
    Within Jul 2021 - Jun 2022
    Long Island City, New York, Us
    ► Managed 20 creatives as they produced activations promoting Earth’s first commercial space flight. Concepts, paid media, organic assets and social listening reports were regularly delivered on time within Virgin Galactic’s $64K monthly spend. ► Led 15 creatives through ideation, copywriting, production, design, animation and testing for hundreds of deliverables per-month to meet Casper’s $75K paid media budget. Projects included both large-scale productions and weekly enhancements.► Oversaw reporting for Meta, internal consultation for Jose Cuervo, and winning augmented reality and AOR pitches for The North Face and Rite Aid in addition to honoring my Casper and Virgin Galactic client responsibilities.► Mentored 2 direct reports on a weekly cadence to offer guidance, check their well-being and steer their growth as project managers.
  • Within
    Creative Marketing Project Manager 2
    Within Oct 2020 - Jul 2021
    Long Island City, New York, Us
    ► Hired as the first Creative Project Manager to collaborate with the Head of Creative Operations to scale the size and performance of WITHIN’s growing Creative Department. Established and improved project intake, resourcing, scheduling, briefing, review, approval, delivery, file organization, job numbering, app integration and automation initiatives for the entire department on top of my client obligations.► Successfully managed a $2.5M+ portfolio of concepts and performance-driven campaign touchpoints while simultaneously leading over 100 junior, mid, and senior-level hires through department-wide onboarding, operating principles and new processes.
  • Osborn Barr Paramore (Obp)
    Digital Marketing Project Management Supervisor
    Osborn Barr Paramore (Obp) Oct 2019 - Nov 2020
    Creve Coeur, Missouri, Us
    Agile project manager that oversaw 30 to 40 projects at a time for agriculture brands including Bayer, DEKALB, Asgrow, Deltapine, and WestBred as well as select tourism and equipment clients. ► Led website and email design, development, testing and deployment.► Organized the creation and trafficking of digital ads, social media content, and seasonal print projects. ► Created detailed timelines, and inspected deliverables throughout reviews, revisions, and delivery.► Monitored resource management by reporting on teammate workloads and availability. ► Trained new hires on app usage, internal processes, and project backgrounds.► Evaluated and improved internal collaboration, visibility, and processes overall.
  • One Of One Design Co
    Project Manager
    One Of One Design Co May 2019 - Dec 2019
    Nashville, Tennessee, Us
    While traveling abroad in Spain, I managed web design for nonprofit organizations, social enterprises, and companies committed to furthering diversity, inclusivity and equity. Tracked timelines, statuses, revisions and approvals on time and within budget.
  • Smiledirectclub
    Project Manager — Paid Media Marketing & E-Commerce
    Smiledirectclub Nov 2018 - May 2019
    Nashville, Tn, Us
    ► Supported 6 creatives as they designed SDC’s first Times Square takeover in New York City within 4 weeks. Organized all production details, meetings, maps, and spreadsheets for over 100 strategically placed out-of-home ads across subways, cabs, and billboards. ► Effectively juggled multiple web and social media projects simultaneously (10 to 20 at a time). Responsible for creating accurate timelines and assigning tasks for marketing and creative teams. Ensured all digital marketing campaigns were approved by various stakeholders, delivered on time, within budget as well as OSHA and HIPAA compliance. Orchestrated traffic and resource allocation.► Coordinated all creative production for a diverse array of social media channels. Platforms included Facebook, Instagram, Pinterest, Snapchat, YouTube, Tinder, Grindr, TikTok, Spotify, Pandora, and out-of-home, programmatic, and affiliate advertising.► Onboarded and trained 5 designers and 5 project managers. Lead full-time hires and freelance partners through workflow order, design approvals, project management app usage, server organization, and file naming in addition to securing their equipment and NDAs.
  • Smiledirectclub
    Creative Marketing Operations Strategist
    Smiledirectclub Jun 2018 - Nov 2018
    Nashville, Tn, Us
    Hired to lead operational improvements on the growing marketing, project management and creative teams. Accomplishments include:► Established visual consistency for over 300 SmileShops. Wrote and designed SDC’s various Kit of Parts guides, outlining what completes an effective, seamless SmileShop experience amongst flagship stores, stand-alone locations, salons, and co-working spaces.► Built a server with the IT team that allowed the $4 billion startup to organize thousands of projects across 5 countries, 4 languages and continued worldwide expansion. Wrote and designed the instructional guide for this initiative, led group collaborations and 1-on-1 meetings with over 30 associates to ensure buy-in to the solution.
  • Ramsey Solutions, A Dave Ramsey Company
    Creative Workflow Leader For Financial Wellness And Smartdollar
    Ramsey Solutions, A Dave Ramsey Company Jan 2016 - Apr 2018
    Franklin, Tn, Us
    ► Automated design production via web development by building over 40 web templates to serve over 500 third-party clients. This solution saved 5 designers a combined 80 hours per week, creating bandwidth to prioritize our largest clients, including Costco, Macy’s, Southwest Airlines, Target, and many more. Work was consistently submitted and approved for FINRA compliance.► Revamped project management with year-long case studies. Collaborated with cross-functional teams to compile data, reporting, and analytics. Monitored hours spent on projects, identified recurring roadblocks, and presented new initiatives to a team of 80 creatives.► Designed and illustrated elements for product and marketing design in an agile, iterative environment.
  • Ramsey Solutions, A Dave Ramsey Company
    Designer 1, Designer 2
    Ramsey Solutions, A Dave Ramsey Company Mar 2009 - Dec 2015
    Franklin, Tn, Us
    ► Collaboratively conceived the logos and brand standards for 2 premier Ramsey brands. Partnered with 3 other designers to create hundreds of infographics, emails, proposals, and presentations, as well as illustrations for smartdollar.com and financialwellness.com/blog.► Designed marketing assets for 13 different internal brands, including bestselling author and nationally syndicated radio show host, Dave Ramsey. Maintained solid digital and print production standards across various media, products, and collateral. Assets were both business and consumer-facing, including:-App and video elements-Emails-Advertisements-ROIs, RFIs, RFPs-Presentations-Illustrations-Event spaces-Books-Educational materials-Infographics► Founded the company's recycling initiative.
  • Thomas Nelson Publishers
    Designer
    Thomas Nelson Publishers Mar 2008 - Jan 2009
    Nashville, Tn, Us
    Collaborated with marketers to design a wide range of engaging pieces for one of the largest book publishers in the world: ► Book cover concepts► Advertisements► Marketing materials► Catalogs► Seasonal displays for trade shows and bookstores.
  • Cmt
    Designer / Illustrator
    Cmt Nov 2007 - Mar 2008
    CMT (Country Music Television) is the premier country music entertainment brand. ► Designed and illustrated merchandise and interior decor of CMT Loot Store to engage tourists.► Assembled, photographed, and digitally manipulated large photo shoots used to create the interior decor of a CMT concept restaurant.► Executed designs using an adventurous blend of physical and digital methods, both indoors and outdoors.► Designed internal and external marketing collateral to engage fans and employees alike.
  • Blue Tractor Design Company
    Design Intern
    Blue Tractor Design Company Sep 2007 - Nov 2007
    ► Designed their self-promotion book and materials.► Created multiple custom illustrations and images, using both digital and hand-rendered methods.► Responsible for maintaining a clean filing system.

Blake Barton Skills

Leadership Diversity And Inclusion Social Media Consulting Public Speaking Adobe Acrobat Brand Development Concept Development Equality And Diversity Interviewing Creative Operations Management Visual Communication Creative Operations Graphic Design Event Planning Web Design Publishing Page Layout Advertising B2b Marketing Adobe Photoshop Fundraising Adobe Experience Manager Indesign Branding Digital Illustration Budgeting Operations Management Business To Business Marketing Project Coordination Illustration Creative Strategy Music Production Timelines Marketing Campaigns Concept Art Email Marketing Teamwork Art Direction Adobe Illustrator Project Management Kanban Logo Design Adobe Creative Suite Digital Project Management Copywriting Typography Automation Branding And Identity

Blake Barton Education Details

  • Middle Tennessee State University (Mtsu)
    Middle Tennessee State University (Mtsu)
    Art And Graphic Design
  • Volunteer State Community College
    Volunteer State Community College
    Art/Graphic Design

Frequently Asked Questions about Blake Barton

What company does Blake Barton work for?

Blake Barton works for Sofi

What is Blake Barton's role at the current company?

Blake Barton's current role is I bring unity, organization, focus, and fun to creative teams..

What schools did Blake Barton attend?

Blake Barton attended Middle Tennessee State University (Mtsu), Volunteer State Community College.

What skills is Blake Barton known for?

Blake Barton has skills like Leadership, Diversity And Inclusion, Social Media, Consulting, Public Speaking, Adobe Acrobat, Brand Development, Concept Development, Equality And Diversity, Interviewing, Creative Operations Management, Visual Communication.

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