Blake Boyer Email & Phone Number

Carlsbad, Ca, Us

Carlsbad, California, United States

Carlsbad, California, United States

Built strategic roadmap and focused on centralization of multiple marketing programs that supported 15 locations and 170+ Loan Officers. Improved organization performance metrics by streamlining processes, building an integrated marketing project management platform, and crafting a comprehensive brand strategy. Led, coached, and mentored the Digital Marketing and Marketing Manager positions. ► Marketing Leadership: Constructed an initial marketing roadmap and built a centralized marketing platform, with the goal of gaining market share within a crowded marketplace. ► Operations Optimization: Launched loan officer directory for internal use to streamline the marketing and compliance review process in collaboration with Loan Officers, Sales Leadership, Operations, and Compliance; prepared social media policies for the launch of social media automation platforms.► Lead Generation Programs: Introduced a Customer Intelligence program that generated mortgage inquiry alerts directly to the sales teams. ► Multi-Channel Marketing: Developed plan to deploy an innovative digital marketing program that would boost brand visibility. Led the development of social media strategy informed by data, analytics, and market trends to generate impactful messaging that drove brand awareness. Selected and launched social media automation platform; enhanced marketing content for non-QM product suite marketing. ► CRM: Spearheaded development of enterprise-wide CRM with multi-channel marketing capabilities. Delivered actionable insights through robust competitive analysis of CRMs designed to support the mortgage industry; assessed LOS integration, telephony integration, lead distribution, email nurture campaigns, social media, and print content library.► Sales Enablement: Consulted with Sales Team to determine marketing needs and create tools and resources to support sales enablement initiatives.

Carlsbad, California, United States

Composed tailored marketing strategy that drove brand awareness, optimized recruitment efforts, and delivered impactful messaging for two new lines of business, while supporting 50+ Loan Officers. Championed growth of verticals and demand stimulation through maximizing brand awareness.► Marketing Leadership: Leveraged industry expertise to craft a marketing roadmap focused on B2B and B2C strategy, strategic planning, communications, compliance, and business development. Crafted and implemented tailored marketing strategy, increasing visibility and brand presence. ► Operations Optimization: Built marketing procedures, process flows, and supporting documentation, maximizing productivity and overall success of marketing programs. ► CRM: Strengthened CRM by deploying enhancements inclusive of LOS integration, telephony integration, lead distribution, email nurture campaigns, social media, and print content library.► Social Media & Digital Strategy: Shaped social media content strategy and instituted an automated social media management platform; created an online reputation management strategy. ► Multi-Channel Marketing: Prepared strategic lead program through design of multi-channel marketing campaigns. Deployed test pilots for multiple automated marketing platforms with real estate agent co-marketing and lead generation capabilities. ► Brand Positioning: Revitalized brand identity and strengthened positioning for Clear Path with tactical development of the brand guide, winning crucial gains in the target market segment. ► Sales Enablement: Improved new hire onboarding with development of streamlined and focused marketing training in partnership with the branch excellence team.

Carlsbad, Ca

Promoted from Director of Marketing to VP, Marketing; orchestrated growth to the vertical by amplifying purchase loan awareness within portfolio of 1.3M customers. Consistently achieved monthly funded goal to result in $250M monthly at year-end by generating high converting leads.► Marketing Leadership: Generated increased leads by partnering in data-driven purchase marketing plans and recommendations, including the execution of internal marketing and customer-facing communications and materials. Introduced documentation tool for lead source intake, distribution process flows and tracking. Ensured market plan success through continual collaboration with Sales Leadership, CSR Leadership, Operations, Compliance, Learning & Development, and Digital and Creative Teams.► Business Development: Achieved gains in customer awareness through website calls to action, telephone hold messaging, statement inserts, servicing portal, email, social media, direct mail, and customer service reps.► Internal Marketing: Promoted purchases inclusive of daily emails, educational tips, contests, and performance recognition through development of an internal marketing campaign.► CRM: Redesigned CRM workflows that better supported purchase in CRM management and optimized customer experience through email/text nurture campaigns and loan-in-process communications.

Mba, Marketing & Finance

Activities and Societies: Women's Rowing Team

Ba, Business - Marketing

Activities and Societies: Women's Rowing Team