Blake Calloway

Blake Calloway Email and Phone Number

Experienced Marketing Leader & Brand Advocate @ B-TEK Scales, LLC
Blake Calloway's Location
North Canton, Ohio, United States, United States
About Blake Calloway

Blake Calloway is a Experienced Marketing Leader & Brand Advocate at B-TEK Scales, LLC. Colleagues describe them as "Blake is a talented marketing leader with strong business acumen and a palpable enthusiasm for his work. I had the pleasure of working with Blake earlier in his career and have watched him absolutely thrive since then to become a top-tier marketing professional. His deep-rooted knowledge of the sales process and understanding that revenue is a shared responsibility has bolstered his ability to produce highly successful marketing campaigns and programs for his employers and I have enjoyed cheering him on from the sidelines. I greatly admire Blake’s drive and marketing prowess and would wholeheartedly recommend him to any company looking for a strong and savvy marketer to join their team."

Blake Calloway's Current Company Details
B-TEK Scales, LLC

B-Tek Scales, Llc

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Experienced Marketing Leader & Brand Advocate
Blake Calloway Work Experience Details
  • B-Tek Scales, Llc
    Marketing Manager
    B-Tek Scales, Llc May 2018 - Present
    Canton, Oh, Us
    • Construct, develop and manage team fielding marketing, product management, sales operations and sales training needs• Develop and execute strategic and tactical plans for long-term strategic market position• Develop and maintain relationships with internal sales teams and distributor network• Maintain view of sales targets and reporting and ensure alignment with sales goals• Maintain marketing budget and develop proposed spend• Select, onboard and manage relationships with marketing-related vendors• Product management and marketing including product launch strategy, targeting, packaging, pricing, delivery, etc.• Sales training and coordination• Campaign development and execution• Create branded company store, inclusive of outsourcing warehousing and pick/ship• Develop distributor rewards and Market Development Funds (MDF) programs• Tradeshow strategy development and execution• Internal and external communications• Brand management, including the development of strategy for brand transformation/evolution• Manage, develop and drive adoption of dealer e-commerce portal• Market strategy and planning• Develop social media presence• SEO development• Lead generation
  • Diebold Nixdorf
    Marketing Manager
    Diebold Nixdorf 2014 - 2018
    North Canton, Ohio, Us
    • Tasked with development of multi-platform lead generation and thought leadership marketing campaigns • Manage production of various marketing tactics and collateral including email, direct mail, brochures, videos, promotional items and custom co-branded products• Develop and customize sales enablement tools including product demonstration videos, digital demonstration programs and product/service pricing guides• Function as a consultative resource through collaboration with the sales including internal communications• Created and maintained the marketing channel dedicated to Diebold’s reseller partners including maintenance of open lines of communication between Diebold and its partners, including dissemination of internal and industry information through weekly newsletters• Responsible for planning, managing and hosting various industry and training events
  • Diebold Nixdorf
    Senior Client Representative
    Diebold Nixdorf 2013 - 2014
    North Canton, Ohio, Us
    • Sales conduit for Diebold channel sales• Tasked with development of processes and sales tools intended to increase operational efficiencies within the channel• Organized and supported training efforts for dealer partners and their sales reps • Awarded as Salesforce.com Top Influencer - an associate of influence within the organization who shares insight and information with the intention of driving operational efficiencies throughout the organization
  • Diebold Nixdorf
    Associate Marketing Manager
    Diebold Nixdorf 2011 - 2013
    North Canton, Ohio, Us
    • Maintained product marketing responsibilities for electronic security and barrier security portfolios• Represented Global Marketing in diverse program development teams • Developed and produced physical and electronic marketing collateral, including management of input, design, review, print and distribution• Maintained and continually developed the internal security web site• Developed and executed new solution launches and product withdrawals• Managed development and distribution of global security white papers• Generated webinar presentations with executive level input and delivery• Crafted company-wide communications• Managed relationship with Product Management and scheduled production of marketing materials development to coincide with solution development• Assisted Sales Education in the development and distribution of educational and training materials
  • Diebold Nixdorf
    Senior Sales Representative
    Diebold Nixdorf 2009 - 2011
    North Canton, Ohio, Us
    • Managed directly assigned customer account base• Nominated Certified Advisory Representative – Group 1 Equipment• Conducted promotional campaigns in efforts to accrue new business• Exceeded order entry quotas and internal goals on consistent basis
  • Diebold Nixdorf
    Inside Sales Support Representative
    Diebold Nixdorf 2007 - 2009
    North Canton, Ohio, Us
    • Worked in team environment to meet and exceed customer expectations• Assigned by manager to train new support reps• Assisted with marketing efforts – call campaigns, mass mailers, etc.
  • Hh Gregg Electronics
    Sales Representative
    Hh Gregg Electronics 2003 - 2007
    • Worked full-time and attended school full-time from February, 2003 – May, 2007• Assigned by manager to mentor new salespeople

Blake Calloway Education Details

  • Walsh University
    Walsh University
    Integrated Marketing Communications
  • The University Of Akron
    The University Of Akron
    Marketing/Management
  • Stark State College
    Stark State College
    Marketing/Marketing Management

Frequently Asked Questions about Blake Calloway

What company does Blake Calloway work for?

Blake Calloway works for B-Tek Scales, Llc

What is Blake Calloway's role at the current company?

Blake Calloway's current role is Experienced Marketing Leader & Brand Advocate.

What schools did Blake Calloway attend?

Blake Calloway attended Walsh University, The University Of Akron, Stark State College.

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