Blake Carleton Email & Phone Number

Richmond, VA, US

Richmond, Virginia Area

• Identify, cultivate, and maintain partnerships between major businesses, foundations, and other non-profits. Develop and drive strategies for identifying, cultivating, and soliciting significant gifts from.
• Maintain corporate and foundation relationships that support the YMCA's priorities and programs.
• Actively participate in bringing a donor-centered approach and strategy to program development, ensuring programmatic goals aligned with the philanthropic community.

Richmond, Virginia Area

Created a one-of-a-kind technology that increases member retention, program revenue, and staff accountability through facilitating face to face interactions between staff and members. With the help of 3 great co-founders - we were able to produce a cash positive company that has expanded from Virginia to Canada to Hawaii in less than 3 years.

• Responsible for $43 million dollar operating budget, and oversaw the operation of 17 physical locations spread across 100-mile geographic foot-print. Managed$100 million of capital assets. Supervised 11 Senior Level.
• Created new strategic tactics across all revenue generating departments, which increased total revenue through July 31 by 4.4% as compared to prior year.
• Decreased operating expense through July 31 by 6.2% as compared to prior year.
• Accountable for $2.3 million dollar annual giving campaign, executed by 15 senior level staff
• As of July 31, 2015 operations were on pace to have the best performance since 2009.
• Led efforts to re-develop all phases of our technology strategy including re-design of website, creation of smart phone applications, and developing technologies that enhance efficiency of work flow.

• Responsible for overall performance and strategic development of membership and all programs, totaling $36 million dollars. Directly influenced strategic placement and development of new YMCA locations. Supervised 7.
• Increased membership revenue by 11.5% or $2,388,175 between 2011 and 2014.
• Lead, managed, and implemented marketing budget totaling $1.5 million dollars.
• Implemented processes to decrease termination of members which decreased membership terminations by 14.4% or 2,590 units, and specifically generated over 1.8 million dollars in unplanned revenue.
• Established diverse teams of directors to re-create the membership experience and process. The outcomes of this “Building Value” team lead to processes that increased pilot location growth by 1,000% over other.
• Created data driven processes, standardized communication, and focused on member facing program design in 2014 that led to an increase in Summer Day Camp revenue of $344,805 (22%) as compared to 2013.

Richmond, VA

• Served as the Executive director of the Manchester Family YMCA and YMCA Camp Thunderbird. Supervised 11 full time employees and responsible for over 300 part-time employees. Manage an operating budget of $3.1 million.
• Instituted programs that both stimulated revenue growth and streamlined expenses which positively affected the budget by $216,774.
• Strategically repositioned the regional day camp operational and marketing strategies which increased enrollment from 250 children served daily to 375 children served daily.
• Increased annual fund raising campaign by 24%. Increasing the amount raised annually from $155,000 to $207,000.
• Led volunteers in the strategic planning and implementation of a $2.0 million dollar capital campaign.

Bachelor'S Degree, Library Science And Administration

Education record