Blake Eagan Email & Phone Number

Quincy, MA, US

Jersey City, NJ, US

• Insights lead and strategy consultant for The Kellogg’s Company and Nestle USA.
• Examine Shopper Insights with client teams to determine how to best communicate with their target audience to drive awareness, conversion, retention, and trial both online and instore through strategic targeted.
• Develop analyses to identify strategic brand growth opportunities by using Quotient’s proprietary data and analytic solutions.
• Analyze retailer 1st party data and syndicated data through Nielsen Answers On Demand platform to better understand brand and category performance across channels (Grocery/Drug/Mass/Dollar/Convenience)
• Build client deliverables summarizing campaign performance through Quotient’s closed loop quantitative user level measurement solutions while highlighting recommendations for future optimization.
• Works closely with cross functional teams to design and plan data driven, omnichannel marketing campaigns across the path to purchase to meet client objectives and KPIs (Key Performance Indicators)

Jersey City, NJ, US

• Analyzed Quotient’s retailer partners 1st party data (Albertsons Safeway, Ahold Delhaize, Food Lion, Giant Eagle, Southeastern Grocers, Dollar General, Rite Aid) to identify Brand and Category segmentation across.
• Identified affinity items purchased to develop incremental targeting opportunities to drive brand growth and increased household penetration.
• Responsible for identifying opportunity quantification by highlighting conversion rates and probable growth outcomes.
• Analyzed syndicated data through Nielsen Answers On Demand platform to understand category landscape and growth opportunities both nationally and across Quotient’s retail network (Albertsons Safeway, Ahold Delhaize.

Jersey City, NJ, US

• Oversaw fulfillment of purchased media and promotional campaign services for Unilever, Nestle USA, Conagra, Energizer, & The J.M Smucker Company.
• Managed coupon & media asset delivery to client stakeholders while relaying feedback to cross functional teams (Creative Services, Media Traders, & Production)
• Ensured all campaigns were properly documented, communicated and executed according to client goals and objectives.
• Facilitated client on-boarding and provided proper training of client interfaces.
• Ensured all campaigns met or exceed deadlines while maintaining regulatory requirements.
• Provided consultative best practices and recommendations to brand teams and agencies based on historical learning.

New York, New York, US

• Sold $5MM over 11 months (Free Standing Insert, In-Store, Digital, Direct Mail, and Merchandising).
• Developed territory revenue by strategically helping brands increase sales by analyzing IRI data to turn-around poorly performing stores.
• Utilized IRI data and retailer 1st party data to compile market list recommendations for Free Standing Inserts, Price Feature Plus Ads, Direct Mail, and Digital go to market strategies.
• Evaluated IRI data to help clients build store lists based on total brand All Commodity Volume (ACV) moved through all classes of trade (Food, Drug, and Multi-Outlet).
• Analyzed Shopper Insights with brand teams & QSR clients to determine how to best communicate with their target audience across all stages of the path to purchase (Plan/Shop/Post-Shop).
• Collaborated closely with Abbott Nutrition, White Castle, Bob Evans, and Max & Erma’s to compile holistic marketing campaigns across the path to purchase to increase trial, conversion, and retention.

New York, New York, US

• Worked in conjunction with P&G brand managers to develop support plans nation-wide.
• Coordinated national In-Store, Direct Mail, and Digital executions for the P&G Fabric Care category rights ownership worth $21MM. Brands included were Tide, Gain, Downy, and Bounce.
• Analyzed IRI data to strategically help P&G Fabric Care achieve quarterly goals.
• Consulted with regional Cincinnati CPG and QSR clients to develop new business for the company.

New York, New York, US

• Collaborated with Kroger Shopper Marketing account teams and agencies representing Kimberly Clark, S.C Johnson, Colgate-Palmolive, Starbucks, Schwan’s, Pinnacle Foods, Church & Dwight, and Hormel.
• Coordinated Kroger Shopper Marketing programs across all Kroger banners (Price Feature Plus, In-Store, Digital).
• Analyzed syndicated data to compile market list recommendations.
• Served as the main point of contact for creative agencies and internal billing department.

Atlanta, GA, US

• Developed and implemented event and marketing campaign for campus special coupon books and downloads of the Mobile App.
• Hired and trained a team of 9 students for on-campus promotion, building brand awareness and the distribution of over 20,000 coupon books.
• Analyzed results of operation to develop more effective ways of promoting the product on campus
• Reported directly to the National Distribution Director and submitted daily reports

Atlanta, GA, US

• Ranked in the top 25% out of 700 interns nationwide in 2013 (In a financially depressed region)
• Ranked #1 in Nation, for most sales in week 5 of summer '13
• Received the “most improved award” out of 700 interns nationwide for summer ‘13
• Presented best practices in a webinar for training utilization
• Sold $21,000 in total revenue in summer, 2013; individual performance resulted in an increase in annual market sales by 55%
• Marketed advertising space in student targeted coupon books, online, digital, mobile and direct mail