Blake Eagan Email and Phone Number
Blake Eagan's Location
United States, United States
Blake Eagan's Contact Details
Blake Eagan work email
- Valid
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Blake Eagan personal email
n/a
Blake Eagan phone numbers
About Blake Eagan
CPG Data Consulting | Relationship Management | Needs Identification | Solution Integration | Strategic Marketing A native of Boston Massachusetts I am a successful marketing leader with 8 years experience working in conjunction with major Consumer Packaged Goods (CPG) brands. A friendly and decisive leader who collaborates with brand & shopper marketing teams to develop strategic omnichannel marketing campaigns targeting key segments to drive online and instore sales. Driven to increase revenue through strategic marketing initiatives. Commits to goals by envisioning and implementing game changing programs. Focuses on outcomes while remaining composed under pressure. Works well in team environments or independently.
Blake Eagan's Current Company Details
Blake Eagan Work Experience Details
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Manager Ii Ecommerce Strategy & PlanningStop & Shop Jun 2022 - PresentQuincy, Ma, Us
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Sr. Strategy & Insights Analyst - Nestle Usa & The Kellogg'S CompanyQuotient Technology Inc. Feb 2021 - May 2022Jersey City, Nj, Us• Insights lead and strategy consultant for The Kellogg’s Company and Nestle USA.• Examine Shopper Insights with client teams to determine how to best communicate with their target audience to drive awareness, conversion, retention, and trial both online and instore through strategic targeted promotions & digital media solutions (Onsite & Offsite Display, Sponsored Search, Digital Out-of-Home, Social)• Develop analyses to identify strategic brand growth opportunities by using Quotient’s proprietary data and analytic solutions.• Analyze retailer 1st party data and syndicated data through Nielsen Answers On Demand platform to better understand brand and category performance across channels (Grocery/Drug/Mass/Dollar/Convenience)• Build client deliverables summarizing campaign performance through Quotient’s closed loop quantitative user level measurement solutions while highlighting recommendations for future optimization.• Works closely with cross functional teams to design and plan data driven, omnichannel marketing campaigns across the path to purchase to meet client objectives and KPIs (Key Performance Indicators)• Manage in-flight and post-campaign analytics, ensuring timely and accurate delivery.• Ability to prioritize, multitask and meet deadlines within specified time constraints.• Supports training and onboarding of new Associate Analyst & Sr. Analyst team members -
Strategy & Insights Analyst - Brand Insights LabsQuotient Technology Inc. Jan 2020 - Jan 2021Jersey City, Nj, Us• Analyzed Quotient’s retailer partners 1st party data (Albertsons Safeway, Ahold Delhaize, Food Lion, Giant Eagle, Southeastern Grocers, Dollar General, Rite Aid) to identify Brand and Category segmentation across loyalty segments.• Identified affinity items purchased to develop incremental targeting opportunities to drive brand growth and increased household penetration.• Responsible for identifying opportunity quantification by highlighting conversion rates and probable growth outcomes. • Analyzed syndicated data through Nielsen Answers On Demand platform to understand category landscape and growth opportunities both nationally and across Quotient’s retail network (Albertsons Safeway, Ahold Delhaize, Food Lion, Giant Eagle, Southeastern Grocers, Dollar General, Rite Aid)
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Digital Campaign ManagerQuotient Technology Inc. Jul 2018 - Dec 2019Jersey City, Nj, Us• Oversaw fulfillment of purchased media and promotional campaign services for Unilever, Nestle USA, Conagra, Energizer, & The J.M Smucker Company. • Managed coupon & media asset delivery to client stakeholders while relaying feedback to cross functional teams (Creative Services, Media Traders, & Production)• Ensured all campaigns were properly documented, communicated and executed according to client goals and objectives.• Facilitated client on-boarding and provided proper training of client interfaces.• Ensured all campaigns met or exceed deadlines while maintaining regulatory requirements.• Provided consultative best practices and recommendations to brand teams and agencies based on historical learning.• Superior time management and organizational skills.• Assist with special projects assigned by Director of Client Success to help streamline internal developments.•Train new hires on product knowledge, processes and any additional support tools
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Account Director - Columbus Oh TerritoryNews America Marketing Dec 2016 - Dec 2017New York, New York, Us• Sold $5MM over 11 months (Free Standing Insert, In-Store, Digital, Direct Mail, and Merchandising).• Developed territory revenue by strategically helping brands increase sales by analyzing IRI data to turn-around poorly performing stores.• Utilized IRI data and retailer 1st party data to compile market list recommendations for Free Standing Inserts, Price Feature Plus Ads, Direct Mail, and Digital go to market strategies. • Evaluated IRI data to help clients build store lists based on total brand All Commodity Volume (ACV) moved through all classes of trade (Food, Drug, and Multi-Outlet).• Analyzed Shopper Insights with brand teams & QSR clients to determine how to best communicate with their target audience across all stages of the path to purchase (Plan/Shop/Post-Shop). • Collaborated closely with Abbott Nutrition, White Castle, Bob Evans, and Max & Erma’s to compile holistic marketing campaigns across the path to purchase to increase trial, conversion, and retention.• Worked with clients to define success metrics, and evaluated post program analytics to showcase campaign performance.• Partnered with cross-functional teams and agencies to maintain accurate project timelines.• Led and developed the Columbus, OH territory. • Managed and developed an Account Coordinator across their sales development through time management, customer service, client communication, coordination, and sales best practices. -
Account Associate - P&G Core TeamNews America Marketing Sep 2015 - Dec 2016New York, New York, Us• Worked in conjunction with P&G brand managers to develop support plans nation-wide.• Coordinated national In-Store, Direct Mail, and Digital executions for the P&G Fabric Care category rights ownership worth $21MM. Brands included were Tide, Gain, Downy, and Bounce.• Analyzed IRI data to strategically help P&G Fabric Care achieve quarterly goals.• Consulted with regional Cincinnati CPG and QSR clients to develop new business for the company.
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Account Coordinator - Kroger Shopper Marketing TeamNews America Marketing Jun 2014 - Sep 2015New York, New York, Us• Collaborated with Kroger Shopper Marketing account teams and agencies representing Kimberly Clark, S.C Johnson, Colgate-Palmolive, Starbucks, Schwan’s, Pinnacle Foods, Church & Dwight, and Hormel.• Coordinated Kroger Shopper Marketing programs across all Kroger banners (Price Feature Plus, In-Store, Digital). • Analyzed syndicated data to compile market list recommendations.• Served as the main point of contact for creative agencies and internal billing department.
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Event Marketing ManagerCampus Special Aug 2013 - Feb 2014Atlanta, Ga, Us• Developed and implemented event and marketing campaign for campus special coupon books and downloads of the Mobile App.• Hired and trained a team of 9 students for on-campus promotion, building brand awareness and the distribution of over 20,000 coupon books.• Analyzed results of operation to develop more effective ways of promoting the product on campus • Reported directly to the National Distribution Director and submitted daily reports -
Account ExecutiveCampus Special Apr 2013 - Aug 2013Atlanta, Ga, Us• Ranked in the top 25% out of 700 interns nationwide in 2013 (In a financially depressed region)• Ranked #1 in Nation, for most sales in week 5 of summer '13• Received the “most improved award” out of 700 interns nationwide for summer ‘13 • Presented best practices in a webinar for training utilization • Sold $21,000 in total revenue in summer, 2013; individual performance resulted in an increase in annual market sales by 55%• Marketed advertising space in student targeted coupon books, online, digital, mobile and direct mail• Initiated and solidified new and existing client relationships with more than 20 local Businesses• Participated in sales meetings, provided written reports, and attended company wide conference calls• Managed portfolio of clients, set up meetings, signed contracts, provided customers service, handled accounts receivables, and met production deadlines• Mastered new product information, demonstrated excellent communication skills
Blake Eagan Skills
Marketing
Advertising
Social Networking
Event Planning
Advertising Sales
Outside Sales
Social Media Marketing
Account Management
Marketing Strategy
Mobile Marketing
Client Relations Skills
Relationship Marketing
Social Media
Digital Marketing
Mobile Advertising
Online Marketing
Brand Awareness
Media Planning
Sales Presentations
Online Advertising
Negotiation
Campaign Management
Event Marketing Strategy
Direct Marketing
Digital Media
Training
Interactive Marketing
Blake Eagan Education Details
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Marshall UniversityAnd Entrepreneurship
Frequently Asked Questions about Blake Eagan
What company does Blake Eagan work for?
Blake Eagan works for Stop & Shop
What is Blake Eagan's role at the current company?
Blake Eagan's current role is Manager II eCommerce Strategy & Planning at Stop & Shop.
What is Blake Eagan's email address?
Blake Eagan's email address is be****@****ent.com
What is Blake Eagan's direct phone number?
Blake Eagan's direct phone number is +150820*****
What schools did Blake Eagan attend?
Blake Eagan attended Marshall University.
What skills is Blake Eagan known for?
Blake Eagan has skills like Marketing, Advertising, Social Networking, Event Planning, Advertising Sales, Outside Sales, Social Media Marketing, Account Management, Marketing Strategy, Mobile Marketing, Client Relations Skills, Relationship Marketing.
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