At Thryv, my ability to lead a dedicated Sales Enablement, Operations, Analytics, and Coaching team has been pivotal in streamlining our sales processes and establishing a robust tech stack for our SaaS business. Our efforts have certified over a thousand reps and provided continuous improvement for our team.My recent focus on integrating systems like Salesforce and Salesloft has significantly enhanced our SaaS representatives' efficiency, allowing them to concentrate on priority #1, our customers. I am a member of our GTM committee planning "plays" for increased results using a high propensity-to-buy model. In partnering with the marketing team, we've optimized our strategies to improve the customer acquisition cost and lifetime value ratio, a testament to our collaborative and results-driven approach.
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Director Of Revenue OperationsDlrdmv®Frisco, Tx, Us -
Senior Manager Revenue Operations & EnablementThryv Sep 2021 - PresentDallas, Texas, UsLeading a skilled division of Sales Enablement, Operations, Analytics, and Effectiveness Coaches to help in all aspects that will add to growing the revenue of our SaaS business. We have rolled out a new Sales call process across our entire company with all client-facing employees and led a team of coaches to carry ongoing education. We have certified 1000+ reps and continue to coach underperforming reps towards improvement. We rolled out and own the tech stack that our entire company uses when interacting with our clients to ensure that we are running a scalable and repeatable process. (Salesloft, Slack, Intercom, Qlik, Distribution Engine) With the systems and processes we created and own in partnership with our outstanding Sales Leaders our SDR team has seen a 107% increase in YoY conversion rate from '21 to '23 and our Software Sales team has seen a 65% increase in YoY sales made in the same time. In the first 3 months of working with our Local sales partners, we saw a 19% increase in conversion rate MoM (Jan '23 to March '23). -
Head Of Inbound Sales EnablementThryv Jun 2019 - Oct 2021Dallas, Texas, UsResponsible for ensuring that all systems our teams use are in sync with each other enabling our SaaS reps to focus on daily tasks. Owning or assisting with tools like Salesforce, Salesloft, Distribution Engine, 8x8, Qlik, Intercom, Slack, Zoom, Teams, File maker, etc. Assisted with developing the Sales call process and transitioning to a SaaS sales team, and helped with ongoing coaching, development, and education. Work directly with marketing department to help drive in the best CAC:LTV with feedback and results from the sales team. -
International Training ManagerThryv Dec 2018 - Jun 2019Dallas, Texas, UsHandled all training classes and continued education between offices home and abroad. Lead all virtual company wide training broadcasts when we had changes to our products, processes, and systems. i also ran special project trainings as we migrated systems traveling to over 40 locations in between 2018 and 2019. -
Regional Education TrainerThryv Aug 2017 - Jun 2019Dallas, Texas, UsHelped to create, customize, and enhance curriculum for all training classes inside and outside as well as developed an ongoing education curriculum. Lead training classes for groups as small as 5 and large as company wide seminars. -
District Sales Manager- Mail ManagerThryv Jan 2014 - Aug 2017Dallas, Texas, UsOne of two managers to start and lead a new channel of Mail and Retention consultants, which later led to a channel of over 100 reps and 12 managers.Helped drive channel to positive growth finishing #1 over all for 2 consecutive years, contributing with a team net gain average of 5.7% growth (2014) and 6.6% growth (2015) leading in New Business acquirement both years. 7x Manager of the Month and 4x Manager of the Quarter.Managed all canvass activities including canvass planning, reporting, documentation and personnel issues.Developed and trained new sales representatives, screened, interviewed and recommended qualified individuals for hire; worked with the division trainer to design and implement individual development plans; coached sales representatives to achieve goals. -
District Sales ManagerThryv Jan 2014 - Jun 2014Dallas, Texas, UsLed a team of Telephone Marketing Consultants from -6% to a 0.1% growth in a 6 month period by coaching and motivating. Led the West Telephone Region in New Business and Performance Indicators (KPI's) by imparting past sales success, knowledge and confidence in sales representatives' potential.Led the Omaha Telephone 1 Division in Net Gain and Digital Net Gain by focusing on growing digital revenue and keeping it at the forefront of conversations. Managed all canvass activities including canvass planning, reporting, documentation and personnel issues. Developed and trained sales representatives; screened, interviewed and recommended qualified individuals for hire; worked with the division trainer to design and implement individual development plans; coached sales representatives to achieve goals. -
Marketing ConsultantThryv Aug 2012 - Dec 2013Dallas, Texas, Us#2 Marketing Consultant on Performance Ranking Report (PRR) out of over 300 reps in the Telephone Region before leaving to sales management. Created print, online display awareness, search engine marketing and search engine optimization campaigns for new and existing customers while obtaining 107% to total sales objective and winning our Annual DCA Award Trip (Top 7% of all sales reps). 7x Circle of Champions award winner (6 monthly, 1 Quarterly) 1x MVP sales rep. Earned the title of Emerging Leader in first year of employment and help mentor new reps as well as peers in the field. Prospected and acquired new business partnerships by uncovering needs and introducing print and digital marketing solutions, obtaining over 100 new sales and hitting 240% of new sales objectives.Provided consulting and customer service for over 400 assigned revenue clients with 90% recurring rate.
Blake Edwards Education Details
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Metropolitan Community College-Blue RiverGeneral Studies -
Blue Springs South High School
Frequently Asked Questions about Blake Edwards
What company does Blake Edwards work for?
Blake Edwards works for Dlrdmv®
What is Blake Edwards's role at the current company?
Blake Edwards's current role is Director of Revenue Operations.
What schools did Blake Edwards attend?
Blake Edwards attended Metropolitan Community College-Blue River, Blue Springs South High School.
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