Blake Bai Email & Phone Number

Auckland, Nz

•Teaching Quantitative Social Research Method post-graduate level• Supervising post-graduate research project

Auckland, New Zealand

•Leading researcher and analyst of tourism data initiative project funded by NZMFAT and the World Bank across 10 Pacific Island countries for the past 4 years•Deliver quarterly/yearly reports on customer insights, business confidence index, community attitude to assist decision-making for stakeholders•Plan and implement value-yielding data-mining projects, benchmarking analysis, and customer persona building•Meet ad hoc analysis requests on market segmentation analysis, time-series and marketing projection•Maintain and update survey protocols and instruments

Auckland, New Zealand

•Conduct and manage tourism surveys including International Visitor Survey, Community Attitude Survey and Business Confidence Index for multiple destination countries.•Compile data analysis and reporting for government and industry stakeholders use.

•Maintain visual merchandising.•Implement visual project for new product launch.

•Assist advertising campaign and pitching.•Assist user experience testing

Doctor Of Philosophy - Phd, Consumer Behaviour; Tourism

Thesis Title: An examination of context effects on travellers’ hotel choices through online reviews: The moderating role of consumption.

Master'S Degree (First Class Honor), International Hospitality Management

Dissertation Title: An examination of customers’ adoption of restaurant search mobile applications

Msc. Management, Business Administration And Management, General

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Exchange Study, Advertising