- Lead monthly business reviews to Lowe’s Marketing Department with attendance of 100+; Communicated SEO performance and educated cross-functional teams on current SEO news/updates. Presented KPIs to senior leadership and facilitated questions or concerns- Constructed taxonomy revisions and estimated site impacts to traffic, keyword rankings, and considerations for the user to ensure site health during a reorg of product- Onboarding for two stateside SEO Analyst hires, created standard operating procedures, reporting checklists, optimization workflows, cross-functional collaboration, and scheduling- Managed weekly deliverables, blockers and working solutions meetings for Bangalore SEO coordinators; ensured Lowe’s best practices, adherence to deadlines weekly- Implemented seoClarity, Screaming Frog, Google Search Console, Adobe Analytics, Ahrefs, PowerBI, LookerStudio, etc.- Conducted SEO deep dives based on organic opportunity, including competitive analyses, technical enhancements, and on-page content optimizations- Managed Holiday SERP visibility campaigns for landing pages with seasonal meta and on-page optimizations (Labor Day, Halloween, Memorial Day, etc.)- Moderated Brand Advocate SEO office hours on a bi-weekly basis to support the construction of brand pages for national and private brands- Engineered on-page FAQ Standard Operating Procedure; submitted 300+ optimizations corresponding to increased FAQ SERP features and held Answer Boxes for Building Products and Hardlines- Owned total SEO strategy for 2 separate merchandising divisions (Building Products, Hardlines), making up approximately 2M URLs- Improved Building Products/Hardlines page 1 MSV by an average of +6% Y/Y (range of 2%-15% by project) in 90 days following optimization plan using competitive analyses, technical enhancements, and on-page content optimizations- Collaborated with Paid Search Team weekly to discuss PPC strategy, and aligned SEO focus as needed based on paid strategy

- Coordinating with top-funnel content creators to package, deliver and monitor marketing campaigns- Developing personalized messaging to niche audience groups in order to provide targetted content, increase brand recognition, and ultimately, strengthen site authority in areas of business opportunity- Working in tandem with SEO teams to optimize marketing content for a variety of sites within the Financial Services and Home Services industries- Developing techniques and strategies to ensure campaign quality assurance alongside business-specific PR/marketing departments- Expanding my personal and professional growth through additional leadership opportunities: onboarding and continued mentorship of a marketing team of three (and growing)- Gaining SEO-related work experience to operate within a limitlessly important site-first industry

~ Interacting enthusiastically with customers, building personalized programs, highlighting current ~ Assisting in merchandising, storekeeping and rotation of featured products and advertisements~ Utilization of POS (point of sale) system to monitor inventory, shipments, and general accounting

~ Traveled to numerous locations in the Charlotte-Metropolitan area to promote direct-to-consumer products~ Attended company meetings each morning to plan goals and participate in field-based training exercises

~ Booked and promoted three musical events in Harrisonburg, VA~ Garnered $300 as a donation for the New Directions Center, Inc., of Staunton, VA~ Diffused promo material through Facebook, Twitter, Snapchat and print

~ Created and managed four separate social media presences for the company’s four divisions~ Completed a substantial digital filing project with thousands of entries (deeds, acquisitions, etc.) for the company~ Garnered 340 hours of diversified work experience (research, inter-division communication, construction site evaluation)