Blake Irwin Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

- Strategic Marketing Plans: Develop short term and long term strategic marketing plans from an overarching corporate level, to individual business unit level. - Manage and negotiate all supplier contracts and relationships including digital, creative and media agencies, printers, CRM tools and more.- Build, manage and maintain customer, industry and government relationships. - Ensuring effective, branded marketing communications including the company website, print communication, digital communication and all internal and external advertising needs.- Prepare, report and manage a marketing budget.- Analyse the effectiveness of all marketing efforts and campaigns and report return on investment (ROI). - In collaboration with senior leaders, develop marketing for new products and services. Provide operational leadership and performance management, providing clear directions and decisions for activities aligned to financial, regulatory and compliance targets.

- Management of marketing strategy (plan) & budgets. Implementation performance & measurement.- Management of company brand portfolio to generate brand equity.- Management of marketing team including training, mentor & resource allocation.- Management of SEO & PPC agencies.- Analytical Reporting websites (SEO/PPC), EDM, etc.

Sydney

- Strategic Marketing Plans: Develop short term and long term strategic marketing plans- Manage and negotiate all supplier contracts and relationships including digital, creative and media agencies, printers, CRM tools and more.- Ensuring effective, branded marketing communications including the company website, print communication, digital communication and all internal and external advertising needs.- Analyse the effectiveness of all marketing efforts and campaigns throughout Product and Customer lifecycles.

- Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.- Managing launch campaigns for new products.- Monitoring and analysing market trends and competitor analysis- Studying competitors' products and services- Conduct sales training and create material to support Product to market strategy. - Exploring ways of improving existing products and services, and increasing profitability- Identifying target markets and developing strategies to communicate with them.

- Contributed campaign theme idea that proved effective in delivering overall message.- Working with International Product Development teams to manage new product development.- Developed Marketing Plans and managing launch campaigns for new products.- Managing distribution channels for Products within portfolio. - Conduct sales training and create material to support Product to market strategy. - Participate in risk assessment and hazard analysis during the introduction of new products.

- Contributed campaign theme idea that proved effective in delivering overall message.- Provide assistance in the development of press releases and editorial for the brand as required.- Developing market based pricing based on competitive price comparisons and feature value analysis.

Bachelor’S Degree, Marketing

Education record